When your messaging is unclear, it shows up everywhere. In sales calls. In hiring. In customer churn.

In this episode, Chelsey sits down with Amanda Rabideau, messaging expert and Founder and CEO of Promanda, to break down the difference between positioning and messaging, why unclear messaging creates internal friction, and how it quietly costs companies customers after the sale.

With two decades of experience shaping brand narratives, Amanda shares what she calls the “zero-to-one messaging problem” and why most teams skip this work until it’s already slowing them down.

Inside the conversation:

• The difference between positioning and messaging and why both matter
• How unclear messaging creates confusion inside your team and in the market
• Why founders avoid messaging work and what it’s really costing them
• How to test your messaging without spending money
• Why AI can help but won’t replace human insight

Messaging is not copywriting. It’s the foundation everything else builds on. When your team is aligned and your story is clear, growth becomes simpler.

About Our Guest

Amanda W. Rabideau is the Founder and CEO of Promanda, an AI-powered messaging platform designed to help professionals solve the zero-to-one messaging problem. With two decades of experience in go-to-market strategy and brand storytelling, she has helped startups and established companies turn complex ideas into clear, compelling narratives that drive growth. Amanda built Promanda to give marketers, consultants, and agencies the structure and strategic clarity needed to align teams and confidently bring powerful stories to life.

You can find her here:

LinkedIn - https://www.linkedin.com/in/amandarabideau/

Promanda.ai website (there's a trial!) - https://www.promanda.ai/

Subscribe to Growth Department and share this episode with a founder who’s ready to sharpen their message and scale with confidence.

Growth Department slows the conversation down so founders and business leaders can go further, faster.

If this episode helped you think differently, follow the show and share it with someone building alongside you.