Have you ever stopped yourself from posting, networking or asking for support… all because of your competitors?

I see this all the time with local business owners. Instead of making decisions based on their best clients, they make decisions based on fear of what their competitors might think, see or copy.

Competitor-based decisions don’t fuel growth. They limit it.

In this episode, I break down the 4 ways competitor-based decision making shows up and how it secretly holds you back from growing.

From pulling back on content, to skipping networking events, to changing your prices or offers just to “keep up,” to even avoiding support and education opportunities - these are the decisions that are keeping you invisible.

I’ll show you how to shift out of this so you can grow your business with confidence faster.

In this episode you’ll learn:

• How focusing on your competitor stops you from marketing, networking, selling and growing
• How to make business decisions based on your best clients (not your competitors) so you can grow faster.
• The mindset shifts that help you show up as the go-to in your city.

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

You can get fully booked in a year or less. I see my clients do it all the time. Some even in just a few months.

But most local business owners never make it there. Not because they aren’t talented or hardworking… but because they’re stuck in a cycle that keeps them spinning their wheels.

Tune into this episode to learn:

• The vicious "busy" cycle that keeps so many business owners unbooked and underearning
• Why people feel productive but they've stalled their progress
• What it actually looks like to break this cycle and finally start filling your calendar with clients.

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

When you’re just starting your business, one of the biggest challenges is figuring out how to market yourself without client work, testimonials, or a portfolio to share. Most business owners get stuck thinking they have nothing to post or say, which only keeps them spinning without clients.

In this episode, I’ll show you why that’s not a problem at all and how to move forward with simple, effective marketing that gets you out of the “no clients yet” stage much faster.

Tune into this episode to learn:

• How to market without client proof, result photos or testimonials
• Practical examples of ways to create content and show your expertise
• A simple 3-step framework you can use daily to get visible and start booking clients

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

FREE TRAINING:
Get Fully Booked Locally In 3 Simple Steps

Click here to register for this free training happening on Tuesday, September 30 at 12PM CT.

So many local business owners get stuck behind the scenes waiting until everything looks perfect and “ready” before they start putting themselves out there. The problem is that waiting costs you time, energy and clients.

In this episode, I’m breaking down the things you don’t actually need in order to start making money. I’ll share what really matters when you’re trying to land those first clients, along with stories from my own journey and examples from my students who kept it simple and booked faster.

You’ll hear:

• Why over-preparing can slow you down more than help you
• Client examples of booking first clients without “professional” setups
• The mindset shift that will help you stop hiding and start meeting people today

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• The Local Instagram Formula Mini Course
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

In this Most Valuable Podcast episode, we’re exploring the lifetime return on investments you make in your business.

And not just money investments but also time and energy investments.

How will your actions and commitments pay off in the future? What are the longterm benefits of sticking with something even when it doesn't feel like it's working at first or even when you fail a lot in the beginning?

Tune into this episode to learn:

• The common mistake of trying something once, not seeing instant results, and quitting before it ever has the chance to work
• How to shift your perspective so “failed” attempts turn into future wins
• The evaluation → tweak → implement cycle that compounds your growth over time

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Unfortunately, most Instagram growth advice out there is designed for influencers and online businesses — not local service providers.

That’s why so many local business owners waste so much time posting Reels, chasing views and trying every challenge they see online… only to end up with more industry peers or strangers from around the world following them instead of the people who can actually hire them.

In this episode, I’m breaking down why those “sexy” Instagram tips don’t work for local businesses and what to focus on instead if you want to attract real paying clients in your city.

Tune into this episode to learn:

• Why viral growth doesn’t equal local growth and how it can actually hold you back from getting clients
• What makes 100 local followers more valuable than 1,000 random ones (and how to reframe the way you think about growth)
• The core actions you need to focus on to consistently attract local followers and why the system matters more than any single tactic
  
  

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Do you ever feel like marketing or "create social media post" just keeps getting added to the bottom of your to-do list? You want to be consistent, you know it’s important, but between working with clients, working in your business and everything else, it never seems to get done.

Here’s the truth: you’re not going to “find” extra time. You have to make it.

And when you learn how to think about your time differently, marketing stops feeling like an afterthought and starts becoming one of the most important things you do to grow your business.

Tune into this episode to learn:

• Why marketing is one of the two most important things to focus on in your business
• The power of using open client spots to market yourself, get visible and book more clients
• The simple time-management shifts that help you stay consistent, stop overthinking, and finally get your marketing done
  
  

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following
• Ep 91 - How Long Your Marketing Takes

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

In the re-release of this MVP (Most Valuable Podcast) episode, I'm teaching a tool called "The Minimum Baseline" to help you create more consistency in your local marketing and business.

This coaching tool is a game changer.

The idea behind The Minimum Baseline is it's the smallest, doable amount of anything you can commit to.

Your brain will tell you it's not enough. It will tell you that one post or 10 minutes a day isn't getting you anywhere.

But you can't listen to it.

It's changing the trajectory of where you end up over 3 months, 6 months... 1 year.

It's changing who you're being.

You're being someone who honors their word. You're being someone who is consistent.

You're being that local go-to person.


Tune into Episode 130 to learn:

• How to start with small, doable commitments to build consistency
  
  
• How to become the person who follows through no matter what vs needing instant gratification (likes, comments) in order to show up consistently
  
  
• Plus, practical tips for time management to fit something new into your day
  
  

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Click here to book a free consult call with Leslie
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.