Group Y Live: Jonathan Weaver CMO at Db Journey on Building Brands & Communities
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Group Y Live: Jonathan Weaver CMO at Db Journey on Building Brands & Communities
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Jonathan Weaver is the Chief Marketing Officer at Db Journey
Jonathan Weaver is a Global Marketing Leader with roles across Nike SB, Womens & Football, Burton Snowboards and currently at Db having been part of the team to drive the LVMH LLV minority investment. From the UK, living in Portugal with his wife Mareike, and two kids, Lenny and Lilly after living in Portland, USA, Austria, France and the UK. In this episode, he shares his journey through the action sports industry, his early experiences snowboarding, his transition into the corporate world with brands like Burton and Nike and his current role as CMO of DB. He discusses the cultural shifts he encountered, the importance of community in sports, and the strategic growth of DB in the travel gear market.
Jonathan discusses:
- Growing up snowboarding on the dry slopes in the UK.
- Transitioning into the action sports industry through resourcefulness.
- Burton provided valuable insights into marketing and brand management.
- Nike's level of resources and opportunities in sports marketing.
- Cultural shifts in corporate environments can be challenging but rewarding.
- CrossFit's similarities with action sports in terms of community and lifestyle.
- Navigating women's sportswear requires understanding market dynamics.
- COVID-19 prompted significant career decisions and relocations.
- DB's growth strategy focuses on leveraging its action sports roots.
- Planning for the future is essential for career development.
You can follow what Jonathan Weaver is up to on LinkedIn
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The Group Y Live Podcast come out across all podcast players with a new episode every two weeks on Thursday.
Past guests on The Rad Season Show include Truls Brataas, Stacy Peralta, Wim Hof, Mike Cessario, Tod Richards, Gerry Lopez and more.
Contact Oli Russell-Cowan
- On Instagram olirussellcowan
- On LinkedIn at olirussellcowan
Thanks for listening & keep it rad!