Dustin Hinz is the Chief Marketing Officer at Firestone Walker Brewing Co

Dustin Hinz has spent his career at the intersection of storytelling, culture, and commerce. From his early days at Guitar Center to shaping music culture with many of the world’s most influential artists, to stewarding iconic guitar and string maker Ernie Ball Music Man, and now leading marketing at Firestone Walker Brewing Co., he’s navigated the evolving landscape of music, culture, and beer. In this episode, he shares lessons learned along the way—how creativity, curiosity, and a few unexpected turns shaped his approach to marketing and brand building.

Dustin discusses:

• Dustin's journey from musician to marketer.
• Evolution of content creation transforming marketing strategies.
• Building a lifestyle brand requires connecting to your target audience.
• Sponsorships focus on long-term partnerships rather than one-off deals.
• Effective storytelling is crucial for creating memorable brand experiences.
• Internal teams play a vital role in maintaining brand integrity and vision.
• Beer industry presents unique challenges compared to the music industry.
• Investing in brand legacy is essential for long-term success.
• Authenticity in marketing fosters stronger consumer connections.

You can follow what Dustin Hinz is up to on LinkedIn.

Like what you hear? Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.

The Group Y Live Podcast come out across all podcast players with a new episode every two weeks on Thursday.

Past guests on The Rad Season Show include Stacy Peralta, Wim Hof, Mike Cessario, Gerry Lopez and more.

Contact Oli Russell-Cowan

• On Instagram olirussellcowan
• On LinkedIn at olirussellcowan

Thanks for listening & keep it rad!