People love Starbucks.

But its loyalty app - Starbucks Rewards - is no slouch either.

Considered a best-in-class loyalty experience, in 2023 interim CEO Howard Schultz shared that Starbucks Rewards drove a whopping 55% of Starbucks total U.S. revenue.

But how did Starbucks Rewards become the king of loyalty programs?

Unsurprisingly there’s some marketing psychology and behavioral science behind why the app - and Starbucks - are so addictive…

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