Buckle up as Jordan Zimmerman reveals how “brand-tailing,” hyperlocal precision, and AI-powered innovation fueled the rise of one of the world’s largest agencies. In this episode, Jordan proves that outcomes beat accolades and leaves listeners with actionable insights on grit, growth, and reinvention.

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From music to media to fintech, Frank Cooper has built a career by seeing around corners, and now as CMO of Visa, he’s redefining what it means to build a global brand in a borderless, tech-driven world. In this episode, Frank shares how culture drives commerce, why AI must serve human creativity, and what it takes to lead through complexity with clarity.

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Edgar Hernandez is turning cultural intelligence into business growth and building the infrastructure to scale it. In this episode, he joins Michael to share how he’s redefining growth audience marketing, producing culture-shaping content, and helping brands lead with purpose, empathy, and long-term relevance in an increasingly diverse world.

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James Rooke, President of Comcast Advertising, is leading a bold transformation of the TV ad marketplace, making premium video more accessible, more measurable, and far less complicated. In this episode, he unpacks how he's breaking down industry silos, simplifying access for marketers, and challenging Big Tech’s dominance with a powerful call for transparency, consistency, and next-gen innovation in media.

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Laura Correnti isn't waiting for permission; she’s building the new power structure in women’s sports from the ground up. In this episode, she joins Michael to unpack how she's turning under-leveraged markets into power plays, architecting culture-shifting brand deals, and proving that when you own the game, you don’t have to play by the old rules.

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Alicia Tillman, the force redefining modern travel, unpacks how she’s turning Delta into a global brand powerhouse, where heritage meets innovation and every moment is engineered for impact. From shaping culture at 30,000 feet to building a marketing engine that inspires loyalty and leads with purpose, this is a high-altitude blueprint for transformational leadership.

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Philip Thomas has redefined what it means to bring an industry together, turning Cannes Lions, Money20/20, and more into global stages where bold ideas drive transformation and shape culture. In this episode, he joins Michael to unpack the power of live experiences, the art of reinvention, and why the future belongs to those who build platforms with purpose, not just presence.

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Forget vanity metrics, David Croyé is rewriting the rules of entertainment marketing with a data-powered model built for results. From bootstrapping his business to outpacing agency giants, he unpacks how JustWatch is helping Hollywood get smarter, faster, and more accountable.

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