On this episode of Good Business, Clay Vaughan welcomes Barrett Conway, Managing Director at Cetane Associates, a lower-to-middle-market M&A advisory firm. Barrett shares how his mission-first approach helps small business owners sell with confidence and clarity, ensuring the buyer is aligned with the company’s legacy.

Barrett and Clay unpack how clarity of mission leads to stronger business decisions, better buyer alignment and longer-term business health. They also explore how small business owners can prepare for unexpected opportunities and why thinking about a potential exit, whether or not you plan to sell, is a smart move.

This episode is packed with practical insight for entrepreneurs, founders, and operators navigating growth, succession, or the possibility of investment. If you’re building something that matters and want to preserve its values while creating value, Barrett’s perspective will resonate.

To explore Barrett’s work or connect with Cetane, visit cetane.com.

Subscribe to Good Business: https://www.goodagency.com/good-business-podcast
#leadership #missiondriven #businessexit #entrepreneurship #privateequity

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This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

On this episode of Good Business, Clay Vaughan sits down with Casey Baker, Fractional Revenue Executive at Good Agency with decades of experience in sales, marketing, and executive leadership. Together, Clay and Casey unpack how mid-market companies can gain momentum through alignment, clarity, and culture - principles reflected in Clay’s upcoming book, Velocity. Casey shares practical insights on leadership and traction, while Clay introduces the core of his Velocity Framework: Heart, Heading and Hustle.

From hiring decisions to humility-based leadership, Casey and Clay outline how decision-makers can drive traction without burning out their team.

This conversation is for executives, founders, and marketers who want to accelerate results without sacrificing culture. If your business feels stuck or misaligned, this episode delivers a practical lens for gaining traction.

Clay’s new book, Velocity, launches this fall.

Subscribe to Good Business: https://www.goodagency.com/good-business-podcast

#businessgrowth #leadership #marketingstrategy #revenuegrowth #fractionalexecutive

Support the show

This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

Title: Faith, Leadership, and Biblical Truth with Dr. Randall Price | Good Business Podcast

On this episode of Good Business, Clay Vaughan sits down with Dr. Randall Price—biblical scholar, archaeologist, and founder of World of the Bible Ministries. As a leader in biblical archaeology and historical research, Dr. Price has spent decades uncovering the evidence behind scripture, equipping others with knowledge that strengthens both faith and leadership. His journey from medical research to ministry reveals the power of conviction, purpose, and perseverance.

Throughout the conversation, Dr. Price shares insights on the intersection of faith, leadership, and education. He discusses the role of historical evidence in strengthening belief, the importance of integrity in leadership, and why he built an organization that goes beyond himself. His approach to teaching and equipping future leaders offers valuable lessons for business professionals, ministry leaders, and those seeking to build lasting impact.

This episode is a must-listen for business leaders, pastors, and anyone passionate about leading with purpose. If you’re interested in strengthening your faith while developing leadership skills rooted in conviction, this conversation will inspire and challenge you. Dr. Price’s wisdom offers practical takeaways for those navigating the complexities of leadership, mission-driven work, and organizational sustainability.

For those interested in diving deeper into Dr. Price’s work, visit WorldoftheBible.com to explore his research, books, and museum collection. Don’t forget to like, subscribe, and share this episode with those who would benefit from its message!

Support the show

This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

Winning Leadership Strategies for Growing Businesses with Joel Trammell and Clay Vaughan

In this episode of Good Business, Clay Vaughan speaks with Joel Trammell, an experienced entrepreneur, CEO, and leadership coach, about the challenges and strategies involved in building a successful company. Trammell shares insights from his years of experience leading and advising businesses, providing a practical approach to leadership, decision-making, and long-term growth. His expertise offers valuable guidance for those looking to strengthen their ability to lead with confidence and clarity.

The discussion focuses on the key shifts that happen as a company grows beyond 25, 100, or 150 employees. Trammell explains how a CEO’s responsibilities evolve, moving from hands-on involvement to building a structured team capable of driving success. He introduces the Chief Executive Operating System, a framework designed to help leaders establish strong foundations for growth. The conversation highlights the balance required between customers, employees, and shareholders, showing how overlooking any one of these groups can weaken a company’s ability to thrive.

This episode speaks to business owners, executives, and entrepreneurs looking to sharpen their leadership approach. Those seeking to develop stronger teams, improve decision-making, and build a company that sustains long-term success will find valuable insights throughout the discussion. Whether leading a small business or an expanding organization, listeners will gain strategies that can be applied to their own journey.

For those interested in learning more about Trammell’s leadership strategies, visit CEOSys.co to explore his books, courses, and training programs. Be sure to subscribe to Good Business for more expert insights on leadership and company growth. If this episode provided value, share it with others who could benefit from these insights.

Support the show

This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

In this episode of Good Business, host Clay sits down with Zach Potts, an accomplished entrepreneur and real estate developer with deep expertise in Texas's booming markets. Zach shares his inspiring journey from growing up on a dairy farm to building a successful portfolio of businesses in land development, oil and gas, and beyond. He emphasizes the importance of honing essential skills early in your career, surrounding yourself with like-minded individuals, and taking calculated risks to achieve sustainable growth. Whether you're a seasoned investor or just starting your entrepreneurial path, Zach's insights are sure to resonate.

Zach delves into the current state of the Texas real estate market, offering his perspective on how interest rates, inventory, and migration trends are shaping opportunities for business owners and investors. He highlights the value of diversification and adaptability in navigating economic shifts, drawing from his experience during the 2008 financial crisis and the COVID-19 downturn. With a focus on maintaining financial prudence, Zach discusses strategies for leveraging risk without overextending, including his approach to developing rural land with high demand and minimal restrictions.

From this episode, you’ll learn how to recognize market signals and adapt your strategies accordingly, how to build and lead a team using systems like the Entrepreneurial Operating System (EOS), and why maintaining a long-term vision is crucial for success. Zach also shares practical tips on managing capital, mitigating risk, and identifying growth opportunities in uncertain times. Packed with actionable insights and valuable lessons, this episode is a must-listen for anyone looking to thrive in today’s dynamic business landscape.

Support the show

This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

Discover how AI is revolutionizing the marketing landscape in this insightful episode of Good Business. Host Clay Vaughan, along with Luke Frazier and James Hall from the Good Agency Team, explore the powerful impact of AI technologies in reshaping business strategies. Dive into a dynamic discussion on how AI tools like ChatGPT and Content Sprout are changing the way we think about marketing, from enhancing brand messaging to optimizing SEO strategies.

Clay, Luke, and James discuss the practical implications of AI in everyday business operations, offering a fresh perspective on leveraging these technologies for substantial growth and efficiency. Learn about the benefits and challenges of integrating AI into your marketing efforts and how to navigate the evolving market with these innovative tools.

💡 Topics Covered:

-Understanding the AI revolution in marketing.
-Practical applications of AI tools like ChatGPT and Content Sprout in business.
-Strategies for integrating AI to enhance marketing and growth.
-Navigating the challenges and ethical considerations of AI in business.

🎙️ Join us for this transformative conversation that not only demystifies AI but also provides actionable insights on harnessing its potential for your business's success.

For more engaging discussions on faith and leadership, visit the Good Business Podcast at: https://www.goodagency.com/about/podcast/


Visit us online:
https://www.goodagency.com/

Contact Us:
Phone: (832)-559-2129
Email: hello@goodagency.com
San Marcos Office: 1905 Dutton Dr B-1, San Marcos, TX 78666
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Connect with us:

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Read our Blogs: https://www.goodagency.com/blog/
Listen to our podcast on BuzzSprout: Good Agency BuzzSprout Podcasts


#AIRevolution #MarketingInnovation #DigitalTransformation #AIinBusiness #TechInMarketing #GoodBusinessPodcast #FutureofMarketing #AIforGrowth #BusinessStrategy #AIIntegration #LeadershipInAI #exponentialgrowth

Support the show

This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

Discover how to transform your leadership identity, overcome burnout, and unlock exponential growth with Cassie Shea in this heartfelt and raw episode of Good Business. Hosted by Clay Vaughan, alongside James Hall, Cassie shares her journey of guiding business leaders to achieve remarkable success, including helping a client achieve an incredible 10x revenue growth, all while embracing personal transformation.

Clay, James, and Cassie dive into the challenges of balancing professional ambitions with personal well-being, redefining success, and discovering opportunities in adversity. Cassie reveals her unique coaching approach, focused on aligning with your future self and implementing systems that amplify impact. This episode is packed with inspiring stories, practical insights, and a fresh take on leadership and resilience.

💡 Topics Covered:

• Redefining success and failure for business leaders
• Leveraging identity transformation for exponential growth
• Balancing personal challenges with professional responsibilities
• Creating systems and processes that amplify success
• Multiplying leadership within organizations

🎙️ Don’t miss this inspiring conversation that redefines leadership norms and provides actionable strategies to thrive in both life and business!

For more engaging discussions on faith and leadership, visit the Good Business Podcast at: https://www.goodagency.com/about/podcast/


Visit us online:
https://www.goodagency.com/

Contact Us:
Phone: (832)-559-2129
Email: hello@goodagency.com
San Marcos Office: 1905 Dutton Dr B-1, San Marcos, TX 78666
Chillicothe Office: 77 E Water St Suite 220, Chillicothe, OH 45601
The Woodlands Office: 25700 I-45 Suite 400, The Woodlands, TX 77386

Connect with us:

Facebook: https://www.facebook.com/goodagencyco
Instagram: https://www.instagram.com/goodagencyco/
LinkedIn: https://www.linkedin.com/company/goodagencyco/
YouTube: http://www.youtube.com/@good_agency
Read our Blogs: https://www.goodagency.com/blog/
Listen to our podcast on BuzzSprout: Good Agency BuzzSprout Podcasts

#LeadershipGrowth #BusinessTransformation #IdentityLeadership #BurnoutRecovery #SuccessMindset #Entrepreneurship #LeadershipCoaching #GoodBusinessPodcast #StoryBrand #ExponentialGrowth #WorkLifeBalance #ResilientLeadership

Support the show

This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

Welcome to another episode of "Good Business"! In this enlightening discussion, our host Clay Vaughan is joined by special guest Johnny Holsten, who has flown in from Phoenix, and our new CGO, Luke Frazier. Together, they dive into one of the most critical issues businesses face today: the misconception that sales and marketing departments should be at odds. This conversation will explore how aligning these teams can foster growth and create a seamless customer experience.

Johnny shares his journey from being a sports agent to becoming an entrepreneur affected by the shifts caused by COVID-19. The trio discusses the importance of cohesive messaging and the impact of effective communication within teams. They also touch upon the StoryBrand framework, explaining how it can be a powerful tool for clarifying marketing messages and enhancing sales strategies.

Don't miss out on this episode packed with insights on improving your business's internal dynamics and driving successful outcomes through unified sales and marketing efforts. Whether you're a business owner, marketer, or sales professional, there's valuable knowledge here for you!

For more engaging discussions on faith and leadership, visit the Good Business Podcast at: https://www.goodagency.com/about/podcast/

Visit us online:
https://www.goodagency.com/

Contact Us:
Phone: (832)-559-2129
Email: hello@goodagency.com
San Marcos Office: 1905 Dutton Dr B-1, San Marcos, TX 78666
Chillicothe Office: 77 E Water St Suite 220, Chillicothe, OH 45601
The Woodlands Office: 25700 I-45 Suite 400, The Woodlands, TX 77386

Connect with us:

Facebook: https://www.facebook.com/goodagencyco
Instagram: https://www.instagram.com/goodagencyco/
LinkedIn: https://www.linkedin.com/company/goodagencyco/
YouTube: http://www.youtube.com/@good_agency
Read our Blogs: https://www.goodagency.com/blog/
Listen to our podcast on BuzzSprout: Good Agency BuzzSprout Podcasts

#GoodBusiness #StoryBrand #MarketingStrategy #SalesAndMarketingAlignment #BusinessGrowth #Entrepreneurship #LeadershipDiscussion

Support the show

This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!