What if the real key to growth isn’t more leads, but better relationships?

In this episode of Good Business, we sit down with Darren McKee to break down what actually works in modern sales, marketing, and personal branding.

From LinkedIn strategy to AI, discipline, and the real cost of success, this conversation goes beyond tactics and gets to what actually drives results.

If you’re building a business, growing a brand, or trying to level up in sales, this one is for you.

00:00 Introduction
03:00 Why relationships matter more than reach
10:30 Using LinkedIn the right way
20:00 Building a personal brand that converts
35:00 AI in sales and marketing
50:00 The mindset behind sales success
1:10:00 The cost of success
1:30:00 Balancing business and life
1:50:00 Final takeaways

Tune in to learn:

• Why relationships matter more than reach
• How to use LinkedIn the right way
• Where AI helps and where it hurts
• The mindset behind consistent sales success
• How to balance ambition with real life

If you enjoyed this episode, like, subscribe, and share it with someone building something meaningful.

#GoodBusiness #Podcast #Sales #Entrepreneurship #LinkedIn #PersonalBrand #Marketing #BusinessGrowth #AIinBusiness #Leadership

Support the show

This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!