What if everything you believed about success… was wrong?
In this powerful episode of Good Business, Clay sits down with co-host Luke Frazier to unpack a deeply personal story of identity, approval, faith, and leadership.

From growing up feeling unseen… to chasing validation… to ultimately discovering purpose through faith, Luke shares how pain, leadership, and calling intersect—and how redefining success can change everything.
This is a conversation about more than business. It’s about who you are, why you’re here, and how you show up for others.

If you’ve ever wrestled with identity, purpose, or the cost of success, this one is for you.

Timestamps:
00:00 – Feeling unseen growing up
01:00 – The question: what part of your story do you avoid?
02:30 – People pleasing and chasing approval
05:00 – Childhood moments that shaped identity
09:00 – Redefining approval and validation
13:30 – Limiting beliefs and purpose
16:00 – What success meant growing up
20:00 – A new definition of success: impact over income
24:00 – Faith becoming real (2019 turning point)
30:00 – Leadership, emotions, and maturity
36:00 – “Normal” isn’t healthy anymore
40:00 – Pain, loss, and finding purpose in suffering
47:00 – From founder to team leadership
52:00 – What Luke does at Good Agency
01:01:00 – When business starts costing your soul
01:03:00 – The kind of leader Luke wants to be remembered as


#GoodBusiness #Leadership #FaithInBusiness #Entrepreneurship #PersonalGrowth #Mindset #PurposeDriven #ChristianLeadership #BusinessPodcast #SelfDevelopment #Identity #Success

Support the show

This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

What if the real key to growth isn’t more leads, but better relationships?

In this episode of Good Business, we sit down with Darren McKee to break down what actually works in modern sales, marketing, and personal branding.

From LinkedIn strategy to AI, discipline, and the real cost of success, this conversation goes beyond tactics and gets to what actually drives results.

If you’re building a business, growing a brand, or trying to level up in sales, this one is for you.

00:00 Introduction
03:00 Why relationships matter more than reach
10:30 Using LinkedIn the right way
20:00 Building a personal brand that converts
35:00 AI in sales and marketing
50:00 The mindset behind sales success
1:10:00 The cost of success
1:30:00 Balancing business and life
1:50:00 Final takeaways

Tune in to learn:

• Why relationships matter more than reach
• How to use LinkedIn the right way
• Where AI helps and where it hurts
• The mindset behind consistent sales success
• How to balance ambition with real life

If you enjoyed this episode, like, subscribe, and share it with someone building something meaningful.

#GoodBusiness #Podcast #Sales #Entrepreneurship #LinkedIn #PersonalBrand #Marketing #BusinessGrowth #AIinBusiness #Leadership

Support the show

This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

Most sales teams are still prospecting like it is 2013.

In this episode of Good Business, Clay and Luke sit down with Zach Wright and Lee Rodgers of Syft AI to talk about how AI is changing outbound sales, why territories exist, and what it looks like to sell with real intentionality.
They break down how Syft finds deals already in motion by tracking real-world signals, matching them to the problems a product solves, and surfacing opportunities your team would never see otherwise. The conversation goes beyond tools and gets into the human side of selling, the danger of scaling low-quality outreach, and why the future belongs to teams who lead with both speed and integrity.

In this episode, we cover:
- How AI can reduce wasted prospecting time
- Why most sales AI tools still miss the real problem
- What signals reveal active buying intent
- How to think about value alignment and intentional outreach
- Why territories may become obsolete
- The downside of “disingenuous personalization.”
- Underrated sales tactics that still work right now

Subscribe for more episodes of Good Business.

Leave a review on Apple Podcasts or Spotify and share this with someone leading a sales team.

#GoodBusiness #Sales #B2BSales #Prospecting #SalesLeadership #AI #SalesTech #OutboundSales #RevenueOperations #GoToMarket #SaaS #Entrepreneurship

Support the show

This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!