In this episode of Good Business, Clay Vaughan and Luke Frazier sit down with Power Ray founders Jarel Ray and Nefi LeBaron to discuss entrepreneurship, culture, leadership, and why they believe the future of energy will require entirely new ways of thinking.

From humble beginnings in Mexico to building one of the fastest-growing utility-scale solar companies in Texas, Jarel and Nefi share how hard work, faith, and a commitment to people have fueled their vision of creating a billion-dollar company built on purpose.

In this episode:
• Why Jarel believes major power outages could be coming to Texas
• The future of decentralized energy and community power systems
• Building a solar company in the heart of oil country
• Growing from 30 employees to hundreds in record time
• Scaling culture in a high-growth business
• Why integrity sometimes means walking away from money
• Lessons from growing up with very little in Mexico
• The role of faith, purpose, and service in leadership
• Why business should be about more than profit
• What defines a truly good business

Jarel and Nefi's story is a powerful reminder that great businesses are built by great people—and that success is ultimately about serving others.

If you're an entrepreneur, business owner, leader, or someone who believes business can be a force for good, this conversation is for you.

Key Moments:
00:00 Why Texas Could Face Major Power Outages
05:09 Meet Power Ray
08:08 Scaling From 30 to Hundreds of Employees
13:16 Building Solar in Oil Country
18:38 Where Drive and Ambition Come From
24:13 Empowering People Through Business
29:44 Growing Up in Mexico
41:20 Wrestling Crocodiles and Childhood Adventures
46:43 How Power Ray Was Founded
55:04 Is Texas Headed Toward Another Grid Crisis?
1:00:57 The Future of Energy
1:12:04 Why Core Values Matter
1:22:53 Building a Billion-Dollar Company
1:24:28 What Defines Good Business?

Subscribe to Good Business for more conversations with founders and leaders who are using business as a force for good.

#GoodBusiness #PowerRay #Entrepreneurship #Leadership #TexasEnergy #SolarEnergy #BusinessPodcast #CompanyCulture #SmallBusiness #FounderStory

Support the show

This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

What separates elite leaders and top-performing companies from everyone else?
According to Matt Harris, it is not just strategy.
It is psychology.

In this episode of Good Business, Clay and Luke sit down with Matt Harris, former Tony Robbins coach, former StoryBrand sales leader, and current talent development leader at CAZ Investments, for a deep conversation about leadership, hiring, emotional intelligence, culture, sales, and the psychology behind high performance.

Matt shares lessons from coaching entrepreneurs, executives, and high achievers for more than two decades, including what he learned working alongside Tony Robbins, Donald Miller, and the leadership team at CAZ Investments.

This episode explores how founders accidentally become bottlenecks, why culture must be intentionally built, how emotional patterns shape business outcomes, and why the best leaders focus on people just as much as profits.
If you are a founder, entrepreneur, sales leader, executive, or someone trying to build a healthier team and business, this conversation is packed with wisdom and practical insight.

What you’ll learn in this episode:
Why 80% of success in business is psychology
The hidden emotional patterns shaping leadership decisions
How Tony Robbins influenced Matt’s coaching philosophy
Why culture must be actively reinforced, not just written on a wall
How to identify “motor” and hunger in potential hires
The biggest hiring mistakes founders make
Why unhealthy significance destroys teams
The connection between sales, coaching, and empathy
How limiting beliefs quietly sabotage businesses and careers
Why founders struggle to let go of control
How CAZ Investments scales culture while growing rapidly
Why state management is critical for leadership and performance

Key moments:
00:00 “You don’t want garlic in your chocolate cake”
01:00 Introducing Matt Harris
02:00 How CAZ Investments hires and scales culture intentionally
04:00 The psychology behind hiring and leadership
08:00 Why emotions matter in high-performing organizations
11:00 Matt’s upbringing and learning hustle from his family
14:00 Discovering Tony Robbins through cassette tapes
16:00 The intense Tony Robbins coaching interview process
19:00 “80% of the game is psychology”
22:00 Story, state, and strategy explained
27:00 Driving from Iowa to Dallas to chase an opportunity
33:00 How coaching and sales are actually connected
38:00 Why empathy is the secret to great sales
42:00 Coaching leaders through limiting beliefs
45:00 Practical culture advice for founders and CEOs
50:00 The “24 promises” at CAZ Investments
57:00 Matt’s changing definition of success and control
1:00:00 Lessons from Tony Robbins, Donald Miller, and Christopher Zook
1:03:00 What makes CAZ Investments unique
1:06:00 The question every founder should ask themselves

About Matt Harris:
Matt Harris is a leadership coach, talent strategist, and sales leader who previously coached with Tony Robbins and helped build sales systems at StoryBrand. Today, he serves at CAZ Investments, helping shape company culture, leadership development, and talent acquisition for one of the fastest-growing investment firms in the country.

About CAZ Investments:
CAZ Investments is a thematic investment firm focused on long-term alignment, strategic investing, and identifying high-conviction opportunities across industries. The firm emphasizes disciplined investing, culture, and partnership alignment.

Connect with Matt Harris:
CAZ Investments: https://cazinvestments.com
If this episode encouraged or challenged you, share it with a founder, leader, entrepreneur, or team member who needs to hear it.

#GoodBusiness #Leadership #Entrepreneurship #TonyRobbins #StoryBrand #BusinessGrowth #CompanyCulture #Hiring #SalesLeadership #BusinessStrategy #FounderLife #EmotionalIntelligence #PersonalDevelopment #CAZInvestments #DonaldMiller #LeadershipDevelopment #StartupGrowth #BusinessPodcast #HighPerformance #EntrepreneurMindset

Support the show

This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

What makes someone walk away from a six-figure consulting career to start an apparel company with their best friends?

In this episode of Good Business, Clay and Luke sit down with Daniel Propp, co-founder of Custom Supply Group, to talk about entrepreneurship, business partnerships, founder fears, scaling culture, faith, leadership, and building a premium brand in one of the most competitive industries in the world.

Daniel shares his journey from studying mechanical engineering at the University of Alabama and working at Alvarez & Marsal to taking the leap into entrepreneurship alongside two childhood friends. Together, they unpack the emotional realities of building a business, navigating partnerships, hiring, scaling, culture, fear of failure, and why relationships matter more than revenue.

This conversation is honest, practical, and deeply encouraging for founders, entrepreneurs, operators, and anyone considering taking the leap into building something of their own.
What you’ll learn in this episode:
Why Daniel walked away from consulting to build an apparel company
The hidden emotional challenges founders face
Why fear of failure stops most people from starting
How childhood, faith, and immigrant parents shaped Daniel’s work ethic
What makes business partnerships succeed or fail
Why communication is everything between co-founders
How bitterness and comparison quietly damage teams
Why founders must define roles clearly to scale
The danger of trying to “look smart” instead of asking questions
Why culture matters more than products
How premium brands avoid the race to the bottom
The future of education, AI, and entrepreneurship

Key moments:
00:00 From six-figure consultant to apparel founder
02:00 Why Daniel left engineering and consulting
04:00 Growing up in a Russian-speaking immigrant household
06:00 Faith, sacrifice, and learning work ethic from his parents
08:00 Advice from Alvarez & Marsal leadership before leaving
11:00 Fear of failure and people-pleasing as a founder
15:00 Starting a company with childhood friends
18:00 The realities of business partnerships
20:00 Bitterness, comparison, and communication between founders
23:00 Do partnerships slow businesses down?
27:00 Defining company culture and shared vision
30:00 Why founders need structure and SOPs to scale
33:00 Learning sales from scratch in a brutal industry
37:00 Why the apparel industry is a race to the bottom
40:00 Building premium apparel instead of commodity products
43:00 “Fans first” and creating partners instead of customers
45:00 Scaling beyond founder dependency
54:00 The biggest mistake founders make: refusing to ask questions
57:00 Identity beyond business success
1:00:00 Daniel’s thoughts on AI and the future of education
1:03:00 The question Daniel leaves for the next founder guest
Standout Quotes:
“The biggest pain point was trying not to look dumb.”
“If at any point this business gets in the way of our relationship, we’re shutting it down.”
“You have to work extra hard when you’re building with people remotely because the lies start to creep in.”
“I am not a businessman first. I’m first and foremost a child of God.”
About Daniel Propp:

Daniel Propp is the co-founder of Custom Supply Group, a premium B2B apparel company creating brand-forward custom apparel for businesses, events, and organizations. Before launching the company, Daniel worked at Alvarez & Marsal after studying mechanical engineering at the University of Alabama.

Learn more about Custom Supply Group:
https://customsupplygroup.com

If you enjoyed this episode, share it with another founder, entrepreneur, or business owner trying to build something meaningful.

#GoodBusiness #Entrepreneurship #BusinessGrowth #FounderJourney #Leadership #SmallBusiness #StartupLife #BusinessPodcast #CompanyCulture #BusinessPartnerships #Sales #Marketing #FaithAndBusiness #BusinessOwner #StartupGrowth #CustomSupplyGroup #FounderLife #AI #BusinessStrategy #EntrepreneurMindset

Support the show

This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!