Imagine Goldman Sachs’ top brass gathered in 2014, ready to rewrite the rules of consumer banking using digital as their weapon of choice. This isn’t a story of triumph, it’s a cautionary tale of ambition outpacing alignment.

In Part 2 of our Goldman Sachs deep dive, we unpack how Marcus, the bank's bold foray into consumer banking, ultimately had its ambitions curtailed—not because of poor execution, but because the strategy itself lacked stakeholder alignment.

🔍 What went wrong?

🎯 What if they had used a different framework?

💡 What can your business learn to avoid the same pitfalls?

We apply our proprietary SWIFTER framework to reveal where Goldman misstepped—and how a stakeholder-first approach could have saved billions.

This episode is a must-listen for CEOs, digital leaders, and transformation consultants looking to get digital right the first time.

What You'll Learn:

• Why Marcus by Goldman Sachs didn’t live up to its disruptive ambitions
• How cultural divides within a business can derail even well-funded digital strategies
• The three biggest stakeholder mistakes Goldman made—and how to avoid them
• How to use the SWIFTER framework to stress-test your own transformation efforts

Resources & Links:

Learn more about the SWIFTER framework: www.vedanvi.com

Connect with Jay Tikam on LinkedIn: linkedin.com/in/jaytikam

Book a digital transformation audit or rescue: www.vedanvi.com