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Ready for a real-time rebrand? We sat down with Goldie Chan—Warm Robots founder, LinkedIn Top Voice, creative keynote speaker, and cancer survivor—to pressure test a big shift from Los Angeles Leaders to California Leaders. Goldie unpacks how to expand a niche without losing its soul, why platform-specific strategy beats copy-paste posting, and the simple systems introverts can use to build a confident, visible personal brand.

Goldie’s story is a master class in consistency and service. She helped pioneer LinkedIn video, published 800 consecutive daily posts, and earned the nickname “Oprah of LinkedIn” by elevating other voices. We dig into what makes content durable—evergreen insights, real conversations, and a clear POV—and how common sense can keep you out of the performative trap. Her practical framework covers defining your three core audiences (decision makers, peers, community), matching content to each platform’s native language, and aligning your voice with your company’s values without losing who you are.

This conversation also goes deeper. Goldie shares how surviving cancer reframed her work, stripped away FOMO, and sharpened her leadership lens: listen first, lead second, and help others win. We talk about staying human in an AI world, making your brand “technology proof” with honest presence, and why offline networking remains a competitive edge. Plus, we map a simple path for the rebrand: keep LA segments visible, add statewide chapters, and let architecture and storytelling carry the growth.

If you care about branding, leadership, LinkedIn strategy, or scaling a mission without breaking trust, you’ll leave with practical steps and renewed clarity. Follow Goldie at goldiechan.com and find her agency at warmrobots.com. Enjoy the episode? Subscribe, share it with a friend, and leave a quick review to help others discover the show.

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