エピソード

  • Did AI Really Kill Search?
    2025/05/06

    Many smart people are shouting "Search is dead!" but they might not have the whole story. This episode, Andy Crestodina, Co-Founder of Orbit Media, is on to hit you with the facts. We’ll delve into how marketers are adapting to AI. Plus, what does it take to keep and convert your ideal customer on your web page?”.

    Hear us talk about that and more!

    Check out Andy on LinkedIn!

    https://www.linkedin.com/in/andycrestodina/

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    27 分
  • Presentation Tips with Dave Ramsey's Speech Writer
    2025/04/22

    From selling wooden swords at Renaissance Festivals, to coaching big names on stage, Eva Daniel has taught countless CEOs in public speaking. She understands the high expectations of leaders to present well. With her business, “The Speak Shop” she’s created a playbook to ensure you’ll crush it at the big company speeches, and beyond.

    Learn how to rise to the occasion and more this episode.

    Checkout Eva on LinkedIn!

    https://www.linkedin.com/in/eva-rose-daniel/

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    26 分
  • Inside McDonald’s Corporate Comms
    2025/04/08

    Miscommunication within a Fortune 500 can be dangerous. Which begs the question: What makes a good internal communicator? Kaitlyn Pacchini, is a corporate communications leader at McDonald’s and knows a thing or two about what works and what doesn’t. Her secret recipe for success is bringing constant curiosity to every story she tells.

    Learn what it takes and more in this episode.

    Check Kaitlyn out on LinkedIn!

    https://www.linkedin.com/in/kaitlynpacchini/

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    26 分
  • Microsoft Social Media Strategist Shares AI Story
    2025/03/25

    Microsoft Social Media Strategist, Chad Israel had no idea the impact a Myspace post would have on his career, or becoming an early adopter of AI. Since then, his creative toolbox has been filling up with the new ways to use AI for social and beyond. He walks us through his journey and sneak peek inside his toolbox.

    Tune in to hear all about it!

    Make sure to check out Chad on LinkedIn!

    https://www.linkedin.com/in/chadisrael/

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    23 分
  • Product Launch Fail - What Would Bruce Lee Do?
    2025/03/11

    ”We'll fail a little bit along the way. We'll probably also succeed too.” Tanu unpacks how to recognize when a product launch is failing. The turn around can be tricky. In a world where time and resources are never enough, what's going to get you ahead is ruthless prioritization.

    We talk about ways to do that and more!

    Make sure to check out Tanu on LinkedIn!

    https://www.linkedin.com/in/tanugrewal/

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    26 分
  • Your Social Media EOY Checklist
    2024/11/26

    Are you tracking the right metrics, are you up to date with the latest algorithm changes, and is your social team setup to deliver meaningful ROI? Taylor shares her social media checklist to help you make the right adjustments for the new year. Impress your boss by getting ahead of the curve.

    Follow social media and marketing expert Taylor Ion on LinkedIn - https://www.linkedin.com/in/taylor-marie-ion-82b31961/

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    19 分
  • The Story Behind “Heavy Metal Elementary”
    2024/10/22

    The U.S. only recycles 47% of their aluminum cans! Which begs the question, how do you get more people recycling? Make a cartoon for kids! Jessica Alexanderson is the president of “Recycling is like Magic” which teaches and inspires kids to recycle through their programs, books and now a cartoon series called Heavy Metal Elementary. And here’s something cool – they got the band Pearl Jam to support it.

    You can find more of Jessica Alexanderson here on linkedin: https://www.linkedin.com/in/scubajess/

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    22 分
  • Building Product Manufacturers Need More From Marketing
    2024/08/27

    "If you don't like change, you're going to like irrelevancy even less." John Crosby tells it like it is for building materials manufacturers trying to figure out how to bridge the gap between their sales and marketing organizations. We talk about how to gain alignment and break through the noise by truly understanding your target audience. Listen and learn!

    John Crosby is the VP of sales at SANDOW and they focus on growing top-line revenue from a mix of research/insights, marketing, events, and other services and experiences for the architecture and design community.

    Follow John on LinkedIn here https://www.linkedin.com/in/jcrosby4/

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    25 分