『Global campaigns gone wrong — When marketers ignore the culture cue.』のカバーアート

Global campaigns gone wrong — When marketers ignore the culture cue.

Global campaigns gone wrong — When marketers ignore the culture cue.

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Think localization is just translation? These 11 real campaign fails prove otherwise.

One wrong slogan, one ignored language — that’s all it takes to lose trust, relevance, or the entire market.

Tune into Episode 1 of "Context Please" is live - Afrolingo’s podcast on what NOT to do.

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