The latest episode features our CEO, Iain Curtis, talking to Kyle Winterbottom the CEO and Founder of Orbition Group and also the well known host of the hugely successful podcast "Driven by Data".

🎙️Driven by Data has become an entity in it's own right and proudly boasts listening figures of over 160,000 people in over 60 different countries.

Kyle provides a birds eye view of the data industry, gained from his experience of building data teams for organisations across the Globe over the last 15 years, and also from the 200 + interviews he has undertaken on the Driven By Data podcast, where he has interviewed data, technology and business leaders, from a myriad of industries, and from some of the major companies and brands operating today.

The discussion looks closely at the thorny subject of how the data industry can, but often struggles, to demonstrate the value that can be gained from implementing data and analytics initiatives.

The episode also touches on how business are seeing data as an asset, and also looks at how AI is creating further demand for leveraging data overall.

One key point, highlighted by Kyle, also identifies the importance of how organisations are structured and the onboarding of people as one of the critical success factors of any data initiative.

We hope you enjoy the episode when it is released and please leave comments either on the episode content or suggestions of future subjects or guests that we should cover on the show.