She didn’t plan to start a perfume line — her body asked her to.

This week on Get in My Chair, I’m talking with Ceci Tucker — Austin-based interior designer and founder of Wilde Folk, a holistic perfume and wellness brand with serious soul.

• ⚡️ The health shift that changed everything
• 🔥 Why her first perfume was a rebellion — not a product
• 📦 Behind the scenes of her rebrand (and what’s next for Wilde Folk)
• 🧠 What most creators don’t talk about when they pivot their business

Ceci is proof that following your intuition isn’t always easy — but it’s where the magic lives.

This convo is raw, real, and full of moments that’ll make you think “am I playing it too safe?”

Tune in. Take what you need. Let Ceci’s story move you.

• Follow Ceci: @wilde.folk
• Explore Wilde Folk
• Connect with Kylie

If your content looks good but your sales feel… stuck?

This episode is for you.

We’re digging into the most common mistake beauty and wellness brands make with their content — and spoiler alert: it’s not your product, and it’s not the algorithm.

✨ In this episode, I’m breaking down:

• Why “every post selling something” is silently killing your engagement
• The quiet content fatigue your audience is feeling (but not saying)
• What layered, strategic content actually looks like for beauty brands
• How to shift out of panic-posting and into content that connects + converts
• What the S3 System™ does to change all of this — fast

Whether you’re a founder still figuring out your rhythm or a brand that’s tired of feeling invisible online — this is a mindset and strategy reframe you didn’t know you needed.

You learned how to foil, fade, and finesse a flawless blowout — but no one taught you how to think like a business owner.

No one told you how much your mindset — not just your technique — would shape your success behind the chair and online.

In this episode of The Get In My Chair Podcast, Kylie gets real about the mental game of building a beauty business in today’s world. With experience as a certified life & business coach, licensed cosmetologist, and certified social media strategist, she brings a layered, no-fluff perspective to the part of the beauty industry no one’s talking about: your self-concept.

This episode is packed with truth bombs and permission slips — from rethinking old stories about who you are, to realizing you don’t have to think like a man to run a powerful, profitable business. You’ll hear the things we should have learned in school, but didn’t — and what to do about it now.

This is the mindset reset you didn’t know you needed — until now.

• Why mindset is 85–90% of your success (and why no one talks about it)
• The truth about self-concept — and how yours may be silently holding you back
• The story I had to rewrite in order to get back behind the chair & start building clientele
• How to start cultivating a business mindset without losing your soul

• Follow on IG: @itskylieclayborne
• Website & freebies: www.kylieclayborne.com
• DM me “PODCAST” to grab your free private training: 5 Digital Products Every Stylist Should Sell

If you’ve ever stood behind the chair and dropped your comb into that mysterious blue Barbicide, you know the feeling: reset, refreshed, and ready for the next client.

But what about your brand?

In this episode of The Get In My Chair Podcast, we’re taking it back to the basics — not your beauty skills, but your branding. Because just like your tools need a deep clean between clients, your brand needs regular clearing too: visually, energetically, and strategically.

Through a story that every stylist knows by heart — the ritual of Barbicide — Kylie's drawing a bold line between the physical space you keep and the digital presence you show. If your content feels cluttered, your message feels fuzzy, or your vibe just doesn’t hit like it used to… it might be time to clean the brand.

This is about more than fonts and filters. It’s about clarity, connection, and creating a brand that reflects who you really are now — not the stylist you were 3 years ago.

• What Barbicide has to do with branding (yes, really)
• How your brand energy affects your bookings more than you realize
• Signs it’s time to reset your presence — online or in-person
• A permission slip to evolve your brand without burning it all down

Follow on IG: @itskylieclayborne

Website & freebies: www.kylieclayborne.com

You know that moment when you’ve got 37 pieces of content saved, 12 reels ideas in your notes app, and zero clue what to actually post next? Yeah, we’ve all been there.

In this episode, we’re digging into the content overwhelm that so many beauty pros face — and how to finally trade that chaos for clarity. Through real talk, relatable storytelling, and social media strategy that actually makes sense, Kylie breaks down what’s really holding stylists and salon owners back from showing up online with confidence — and what to do instead.

This conversation is a deep exhale for creatives who are tired of trying to “do it all” — and ready to show up in a way that feels aligned, simple, and sustainable.

• Why the “just post it” advice doesn’t work (and what actually does)
• How to simplify your content so it serves both you and your clients
• The difference between content that converts vs. content that just clogs your calendar
• A permission slip to stop doing the most — and start doing what works

Follow on IG: @itskylieclayborne

Website & freebies: www.kylieclayborne.com

DM me “PODCAST” to grab your free private training: 5 Digital Products Every Stylist Should Sell

This podcast kicks off with a journey — one that might sound familiar.

Because most of us didn’t get into the beauty industry just to punch a clock.

We were drawn in by something deeper: the freedom to create, do something we loved, and to build something of our own. But somewhere along the way, the hustle took over. The pressure to post, perform, and always be booked started to dull the shine.

The Get In My Chair Podcast is here to change that.

In this first episode, we unpack what’s really been missing in the beauty space — and it’s not another trend or technique. It’s real strategy. Modern marketing. Conversations that feel honest and human. And support that helps you grow not just your business, but your confidence and clarity along with it.

If you’ve ever felt like you love this work but not always the way it works — this space is for you. This isn’t just a podcast. It’s the start of something new in beauty.

• The mission behind The Get In My Chair Podcast
• Why the beauty space needs a shift — and how you’re part of it
• A new way to think about digital products, content, and client loyalty
• What’s coming in future episodes (think: marketing, money, mindset + more)

• Follow on IG: @itskylieclayborne
• Website & freebies: www.kylieclayborne.com
• DM me “PODCAST” to grab your free private training: 5 Digital Products Every Stylist Should Sell