With over ten years of entrepreneurship under her belt, Laura knows a thing or two about what to look for when investing in an online course, membership or mastermind! She has purchased many learning investments over the years, and in this episode she is sharing the top six that stand out as her favorites. Get details about each course, why they stand out as a favorite, and how to find the right course for you. From editing videos to mastering email marketing, tune in for the top 6 that have been game-changers for Laura’s business!

What are your favorite business courses?

Are you considering any of the ones mentioned?

Curious whether or not they'll be ideal for your situation?

Email Laura with any specific questions! hello@getprofitablehq.com

Key Topics:

• (02:50) Mastering video editing skills in FInal Cut Pro
• (06:30) Nailing down your brand through copywriting
• (07:45) Step by step playbook for starting a digital shop
• (09:00) Finding a supportive membership community
• (11:10) Understanding email marketing; Convert Kit
• (15:00) An all-in-one program for community, mentorship, education, and events

Listen to Episode 21: How to Organize and Present Multiple Offers and Products to Your Audience

Connect with Laura:

Getprofitablehq.com

Getprofitablehq.com/the-profit-posse

This week, Laura is answering one question she gets asked often - If you have a lot of multiple offers and products to sell to your audience, how do you organize and present those?

With over 200 products herself, Laura shares her own strategies for managing a large number of low-ticket products and offers, which are all around the same tier. She explains the different ways to sell products (traditional sales pages, memberships, and an online shop), as well as the pros and cons of each approach and insights into when to use them. Plus, as we know, Laura is all about staying neat and tidy! Hear her secrets for keeping everything organized behind the scenes and which system she uses for managing and tracking products effectively.

JOIN NOW and get access to Laura’s Product Organization Template and Video Overview!

→ Getprofitablehq.com/the-profit-posse

Key Topics:

• (03:45) Three ways to sell digital products
• (05:50) Pros and cons for each selling approach
• (09:35) Managing paper clutter with a timed sales strategy
• (13:35) Maximizing sales through shop promotions
• (15:20) Utilizing Airtable for product organization
• (17:05) Getting organized ahead of time

Connect with Laura:

Getprofitablehq.com

Getprofitablehq.com/the-profit-posse

Attending a mastermind event is like stepping into a whole new world of possibilities! In this episode, Laura shares her takeaways from a recent mastermind she attended called Digital Insiders. She discusses the format of the event, the benefits of stepping out of daily life for a few days, and her realization that she is on the right track in her business. She also reflects on her desire for big changes and the challenges of juggling multiple responsibilities. Hear Laura’s thoughts on trying out new marketing strategies, the magic of live launches, and the difficulty of scaling a business while maintaining the same level of involvement. If you're in need of some fresh ideas and inspiration, this is a must-listen!

Key Topics:

• (00:50) Stepping away from the daily routine
• (04:40) Reflecting on what stood out during the mastermind
• (06:30) Having a Passion for Marketing Strategies; Launching Coaching Services
• (09:30) Email marketing; writing emails the day of a launch
• (11:30) Scaling Challenges and the Magic of Live Launches
• (14:10) Making an end-game plan for your business
• (16:30) Brainstorming action items
• (18:25) Realizing the need for daily self-discipline

Mentioned in the Episode:

Digital Insiders Mastermind

digitalinsidersmastermind.co

Connect with Laura:

Getprofitablehq.com

Getprofitablehq.com/the-profit-posse

Recurring revenue sounds like magic, right? The idea that you only have to market to someone once and they will continue to pay you month after month. Pretty fantastic! However, the reality is that you still need to market to your members and keep them engaged in order to retain them. In this episode, Laura shares her experiences and lessons learned from running a membership for nine years. She discusses the concept of recurring revenue and the importance of realistic expectations and mindset when it comes to member retention. She also offers advice on starting small and building up, testing new ideas, and the use of free trials. If you're considering starting a membership or looking to improve an existing one, hit play and learn how recurring revenue can be a powerful tool for growing your business and making a positive impact on your members' lives!

Key Topics:

• (02:55) Debunking myths of effortless recurring revenue in memberships
• (08:25) Rethinking metrics: growth over retention
• (11:15) Adding new features instead of taking away
• (13:45) Balancing marketing promises with membership fulfillment realities
• (15:15) Testing member engagement with limited-time content offerings
• (17:30) Prioritizing current members
• (20:00) The importance of knowing your membership numbers
• (22:20) Strategies for enhancing membership retention and engagement

Mentioned in the Episode:

The Membership Guy

GOHQ Insiders

Memberpress on Wordpress

Connect with Laura:

Getprofitablehq.com

Getprofitablehq.com/the-profit-posse

Welcome to Part 2 of a highly requested topic - creating physical products! In this episode, Laura shares her experience with the manufacturing and fulfillment process of creating physical products, specifically day-planners. She discusses the decision to manufacture overseas, the challenges of finding a factory in the US, and the process of working with a factory in China. She also talks about packaging and the overall customer experience, as well as the pros and cons of fulfilling orders yourself versus using a fulfillment center. If you're thinking about adding physical products to your business, this episode is full of advice that'll hopefully make the process a little smoother!

Key Topics:

• (01:30) Deciding between domestic and overseas production
• (08:00) Elevating the unboxing experience
• (11:35) The expense of a product sample
• (14:00) The anxiety of international wire transfers
• (17:10) International shipping and customs challenges
• (20:45) Choosing between self-fulfillment and fulfillment centers
• (24:25) Logistical challenges of home delivery for large shipments
• (27:20) Listening to what your audience wants

Connect with Laura:

Getprofitablehq.com

Getprofitablehq.com/the-profit-posse

Thinking about adding physical products to your business? Don't be intimidated! In this episode, Laura shares all the fun ways you can sell physical products, whether on their own or to enhance digital products with a physical component. She gets real about the pros and cons of venturing into selling physical products and emphasizes the importance of considering scalability and upfront costs. Laura also shares her own experience of selling handmade goods on Etsy and the strategic decision to transition to mass-produced products. From standing out in the market to attracting new customers, there's so much to gain from incorporating physical products into your business!

Key Topics:

• (02:40) Ways you can use physical products in your business
• (04:15) Pros and cons of selling physical products
• (10:45) Laura’s journey of launching and selling products
• (13:10) Evolving from handmade goods to digital products
• (15:15) Finding a need in the market and creating products for it
• (16:40) Sourcing a planner; hiring her brother to assist with the job

Connect with Laura:

Getprofitablehq.com

Getprofitablehq.com/the-profit-posse

Time management is a common challenge for entrepreneurs, but it's not impossible to find a balance! In this episode, Laura spills the beans on her top tricks for keeping up with everything (her business, personal life, and managing a chronic illness) without missing a beat. Learn about the importance of operating in your zone of genius, protecting sacred time for deep work, and setting realistic expectations. By getting these tactics into play, Laura believes you can dial up your productivity and feel pretty great about getting your work done AND having a life!

Key Topics:

• (01:05) Searching for the perfect time management strategy
• (03:00) Being able to simultaneously take care of children and working
• (07:30) Working two hours a day while making millions of dollars
• (09:40) Setting realistic expectations for building a successful business
• (11:25) Mindset; the correlation between discipline and happiness
• (16:25) Operating in your zone of genius
• (21:30) Carving out sacred time for deep work
• (26:00) Prioritizing should be painful
• (27:20) Feeling satisfied with what you can accomplish and avoiding burnout

Connect with Laura:

Getprofitablehq.com

Getprofitablehq.com/the-profit-posse

Running a multi seven-figure business may seem glamorous from the outside, but behind the scenes, entrepreneurs often face moments of doubt, insecurity, and the overwhelming desire to shut it all down. In this episode, Laura shares a vulnerable experience that she recently went through, triggering feelings of self-doubt and imposter syndrome. As entrepreneurs, our minds can create stories and interpretations that may not be accurate, leading to a spiral of negative thoughts and potentially the urge to quit your business. Laura offers insights into how she manages these moments and provides strategies for staying the course and learning from the experience.

Key Topics:

• (01:50) Feeling the desire to quit
• (04:10) Differentiating between acute emotions and long-term dissatisfaction
• (05:30) Overthinking and self-doubt triggered by an employee resignation
• (10:35) Reflecting on past instances of feeling inadequate
• (12:20) Implementing systems to prevent mistakes in the future
• (16:05) Seeking support from trusted friends
• (18:00) Recognizing personal insecurities and triggers
• (21:10) Using grounding practices and identifying the heart of the issue
  
  

Connect with Laura:

Getprofitablehq.com

Getprofitablehq.com/the-profit-posse