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🎙️ Google doesn't rank websites. It ranks TRUST. 🔐

I had a blast joining the Conversion Zoo podcast 🦁🐒 to talk about SEO, AI, and what businesses should actually focus on right now if they want traffic that keeps growing for years. 📈

Here's what we got into:

🛹 From side hustle to full-time agency. I started SEO Optimizers on lunch breaks and late nights back when I was a director of SEO at ad agencies. I didn't quit my job until my agency had out-earned my paycheck for 6 straight months. (Spoiler: playing it safe saved me in 2020.)

🤖 AI content and Google. Google says it doesn't care who writes your content, as long as it's helpful and accurate. I share how I write prompts that run 1 to 2 pages long, and why copying and pasting straight from ChatGPT is a bad idea. 🚫📋

🔗 Backlinks still run the show. Why buying 1,000 links on Fiverr for $20 does more harm than good, why that "As Seen in Forbes" PR placement might be sitting on a noindex page 👀, and how to build links that actually count.

🧠 ChatGPT vs. Google. ChatGPT is basically Bing in an AI costume. Optimize for Google and you're covering most of the AI platforms too.

🎯 Quick SEO wins you can use today. Give every service its own page, write more than your competitors do, and stop trying to be on every platform at once. (But DO claim your username everywhere before someone else grabs it! 🏃‍♂️💨)

🐢 Patience pays. SEO is slow, steady wins until you hit that hockey-stick growth. 🏒📊

Plus, I talk about the skateboarding Instagram page I grew to a couple hundred thousand followers as a passion project. 🛹🔥

🎁 I put together a free gift for listeners! Head to 👉 seooptimizers.com/gift for my free classes, my contact info, and a free website SEO analysis you can book right on my calendar. 🗓️✅

Huge thanks to Conversion Zoo for having me on! 🙌 Hit play and let me know your biggest SEO question in the comments. 👇💬

#SEO #SearchEngineOptimization #DigitalMarketing #AIContent #ChatGPT #Backlinks #LinkBuilding #GoogleRankings #LocalSEO #ContentMarketing #SmallBusinessMarketing #MarketingPodcast #ConversionZoo #SEOOptimizers #BrandonLeibowitz #GrowYourBusiness #Entrepreneur #SideHustle #AIMarketing #SEOTips

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🎙️ I had a great time joining Ran Mehia on the eCoffee with Experts podcast to talk about where SEO is headed and how search is changing faster than ever! 🚀

We dove into some big topics, including how AI is reshaping search behavior, why businesses need to focus on visibility beyond traditional Google search, and why quality beats quantity when it comes to link building. 🔍

I also shared how I got started in digital marketing back in 2007, built SEO Optimizers from the ground up, and eventually went all-in on helping businesses turn search visibility into actual leads, sales, and conversions. 📈

We also talked about:
🤖 AI, ChatGPT, Perplexity & the future of search
🔗 Why quality backlinks matter more than collecting tons of links
🎙️ How guest podcasting can build backlinks, authority, trust, and content
📄 Why creating focused service pages can improve SEO
🏆 Building topical authority through strategic content and internal linking
💡 Using competitor research to uncover new SEO opportunities
🚀 The importance of patience when building a business
⏰ Why delegation and systems are essential for scaling

One thing I really emphasized is that SEO isn't just about getting traffic anymore. It's about being visible wherever people are searching and turning that visibility into real business results.

Thanks to Ran and the entire eCoffee with Experts team for having me! 🙌

🎧 Check out the full conversation and let me know what you think!

#SEO #SearchEngineOptimization #DigitalMarketing #AI #ChatGPT #LinkBuilding #ContentMarketing #DigitalPR #PodcastMarketing #Entrepreneurship #SEOOptimizers #Marketing #Google #GuestPodcasting

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🎙️ I went on the Virtual CPA Success Show to talk SEO, and we did not hold back.

Ever feel like you're doing all the SEO things but the needle just refuses to move? 😩 Yeah, I hear that a lot. So I sat down with Joey Kinney and Jody Grundin to unpack what actually works right now, and what people are wasting money on.

Here's what we got into 👇

📉 Why cranking out 10 blog posts a month is losing to 2 genuinely good ones
🤖 How Google really judges "quality" (hint: E-E-A-T, and no tool can fake it for you)
🔗 Why backlinks are still the trust currency of the internet
⏳ The real timeline for SEO results, and why "6 months" is a starting point, not a promise
💰 Where I'd put a marketing budget if I were starting from zero
🔁 Why remarketing ads to the folks who bounced off your site might be the best money you spend
📱 What social media actually does for your rankings (it's not what most people think)
🧐 My honest answer on whether ChatGPT is about to flip the whole thing upside down

One client story I share: a car leasing company with a 25-year-old domain, barely any SEO work done. We cleaned up their structure, built a handful of backlinks, and they shot into the top 3 for almost all their keywords within months. That kind of speed is rare, and I explain exactly why it happened for them.

My big takeaway, and I said it at the end of the episode: SEO is the long game. 🌱 Paid ads get you there fast. SEO keeps you there. Build it up, stay patient, don't get discouraged when month two looks quiet.

🎁 I put together a free gift for listeners at seooptimizers.com/gift, plus free classes and a link to book time with me. Happy to look at your site and tell you what I see.

Grab a coffee and watch this one all the way through. ☕👀

#SEO #DigitalMarketing #SearchEngineOptimization #ContentMarketing #SmallBusinessMarketing #Backlinks #GoogleSEO #LocalSEO #MarketingPodcast #BusinessGrowth #EEAT #OrganicTraffic #SEOTips #MarketingStrategy #Entrepreneurship #CPA #AgencyGrowth #PodcastEpisode #BrandonLeibowitz #SEOOptimizers

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🎙️ I hopped on the Profits Unleashed podcast with Karen Roberts, and we got into the thing nobody wants to hear: your website can look gorgeous and still bring you zero leads. 😬

Here's my honest take. Google doesn't rank pretty. Google ranks trust. 🤝

In this episode I break down:
✅ Why adding more text to every page is the easiest win nobody does
🔗 Why backlinks are the piece most people ignore (and why those $5 Fiverr links quietly wreck you)
📞 The boring trust signals that matter more than you think: phone number, Contact Us page, About page, privacy policy
🕵️ How I reverse engineer a competitor's backlinks and just... take the same ones
🎧 Why every podcaster is sitting on free backlinks and doesn't realize it
📈 What "above the fold" really means and why half your visitors bounce before they scroll
🧪 The A/B testing habit Amazon uses that you can copy today

I also share how I fell into SEO by accident back in 2007, right out of college, with zero clue what the letters even stood for. 😅 Almost 20 years later, I'm still here.

Fair warning: SEO takes about 6 months to a year to really kick in. It's a long game. But it's your website, you own it forever, and nobody can take it down. That's more than you can say for Spotify or YouTube. 🚀

Grab my free gift at seooptimizers.com/gift 🎁 (free classes, my contact info, and you can book a free website review on my calendar)

Give it a listen and tell me what you think. 👇

#SEO #DigitalMarketing #SmallBusinessMarketing #Backlinks #LocalSEO #ContentMarketing #PodcastMarketing #WebsiteTraffic #LeadGeneration #SearchEngineOptimization #PodcastEpisode #MarketingTips #GrowYourBusiness #SEOTips #ProfitsUnleashed

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🎙️ I hopped on the Keep Optimizing podcast with Chloe Thomas, and we got into the stuff nobody wants to hear about link building. 😅

Here's the truth: a lot of the backlinks people chase are actually dragging their site down. Cheap, spammy links might give you a bump for a week or two, then the rankings fade and you're worse off than when you started. I break down what actually builds authority for an e-commerce store, what to stop wasting money on, and how to spot an SEO company that's about to torch your site. 🔥

I'm Brandon Leibowitz, founder of SEO Optimizers, and I've been doing this since 2007. Some of what we covered:

💰 SEO vs. PPC budget: why good on-page work lowers your cost per click (yes, your ads get cheaper when your SEO gets better), and why remarketing should be running from day one
⏳ The 6-month reality check on SEO, and how to bridge the gap with paid until organic kicks in
🟢 The green dot trap: Yoast, Rank Math, All in One SEO are all fine tools, but chasing green dots is not a strategy. I've seen sites that are all red rank for everything they want
✍️ Write for people, not for Google. Stuffing a keyword where it doesn't belong makes the sentence read weird, people bounce, and you lose
📚 Where to actually learn SEO for free (Ahrefs blog is elite), and why you have to test what you read instead of reading forever
🚩 How to vet an SEO agency: ask for real ranking proof, look at their own website, and find someone who has worked on your platform before
🛒 Shopify vs. WooCommerce, canonical tag headaches, and why URL structure matters more than people think

If you run an online store and you're tired of guessing, this one is for you. Go give it a listen and let me know what surprised you. 👇

#SEO #EcommerceSEO #LinkBuilding #DigitalMarketing #SearchEngineOptimization #Shopify #WooCommerce #WordPress #ContentMarketing #PPC #GoogleAds #OnlineStore #Podcast #KeepOptimizing #SEOTips #EcommerceMarketing #SEOOptimizers #BrandonLeibowitz #OrganicTraffic #MarketingPodcast

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🎙️ I went on Money Is Funny — and we got REAL about what happens to your business if you're not there tomorrow 😳💼

Hey, it's me, Brandon Leibowitz, founder of SEO Optimizers! 👋 I sat down with Michael Anthony and Ahmad Kroon on the Money Is Funny podcast, and let me tell you — this one got good. 🔥

We dug into the stuff most business owners avoid until it's too late: 👇

✅ Real exit strategies you can actually use
✅ How to value your company (and why you NEED to) 💰
✅ Buy-sell agreements that protect your family if life throws a curveball 🛡️
✅ Building systems that make you replaceable — in the BEST way possible 😎
✅ Learning to delegate so you can finally take that vacation 🏝️

Oh, and I dropped a few marketing gems too 💎 — including my favorite remarketing tricks 🎯 and the ONE YouTube ad rule that can save you money instantly. (Hint: if they skip before 30 seconds… you don't pay a penny 🤯💸)

Whether you're just starting out or building something you want to pass down one day 👨‍👧‍👦, this episode is packed with the kind of playbook I wish someone handed me back in 2007. 📈

🎧 Hit play, stick around, and don't forget to subscribe so you don't miss the good stuff! 🙌

👉 Free gift for listeners: seooptimizers.com/gift

#MoneyIsFunny #ExitStrategy #SmallBusiness #Entrepreneurship #SEO #DigitalMarketing #BrandonLeibowitz #SEOOptimizers #BusinessTips #Remarketing #YouTubeAds #BuySellAgreement #Delegate #PodcastEpisode #BusinessOwner #MarketingTips

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I had an awesome time joining this podcast to dive deep into how SEO really works behind the scenes — and how Google actually decides who shows up on page one 🚀

We talked about why Google doesn’t automatically trust any website (spoiler: it’s not about stuffing keywords anymore 🤖), how backlinks act like votes of confidence, and why SEO is a long-term strategy that pays off when done right. I also shared how SEO, social media, and paid ads work together — not against each other — to build visibility, credibility, and real conversions.

I opened up about my journey starting in SEO back in 2007, what I’ve learned working with small businesses and major brands, and why traffic alone doesn’t matter unless it turns into leads and sales 💡 We also got into common SEO myths, why DIY SEO can get overwhelming fast, and how Google’s algorithm keeps evolving with AI and user behavior.

If you’re a business owner, marketer, or creator trying to decide where to focus your time and money — SEO, content, social media, or ads — this conversation will give you clarity, strategy, and a few laughs along the way 😄

🎧 Definitely give it a listen if you want a real-world breakdown of SEO without the fluff.

#SEO #DigitalMarketing #PodcastGuest #SearchEngineOptimization #MarketingStrategy #EntrepreneurLife #ContentMarketing #GoogleSEO #SmallBusinessMarketing #OnlineVisibility 💻📈

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🎙️ Just wrapped an awesome conversation on the Gathering the Kings podcast with Chaz Wolf!

If you’ve ever wondered why your competitors keep showing up on Google before you — even when you know your business is better — this episode is for you.

I dive into why SEO still matters, how to figure out where your audience actually hangs out online, and how to tap into free, organic traffic from Google instead of relying only on paid ads. 🚀

We also get real about my own journey — from working at agencies, to going all-in on SEO, to the moment I realized I couldn’t scale alone and needed to start hiring and building systems. If you’re a business owner trying to grow without spreading yourself too thin, this conversation will hit home.

We talk strategy, mindset, testing what actually works, and how to stop guessing and start making smarter marketing decisions that drive real leads and long-term growth.

Had a blast breaking it all down — hope you enjoy the episode as much as I did! 🙌

🎧 Listen in and let me know what your biggest takeaway was.

#SEO #DigitalMarketing #Entrepreneurship #OrganicTraffic #GoogleSEO #BusinessGrowth #MarketingStrategy #PodcastGuest #GatheringTheKings #FounderLife

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