AI is reshaping the way we work, create, and optimize for search. But behind the innovation are real-world costs that we rarely talk about.

In this two-part episode of Get Discovered, Fabio De Almeida, Creative Director at Dom Rock and PhD candidate in speculative design, joins Joe Walsh to unpack the hidden costs of AI.

From its environmental impact and labour demands to the biases built into large-scale training models, there's more beneath the AI curtain.

Together, they explore how SEOs, marketers, and developers can stay informed about these trade-offs and adopt AI responsibly, without losing sight of efficiency, creativity, or ethics.

What to expect from this episode:

• What “the hidden costs of AI” actually mean in a practical sense
• The environmental footprint of model training and computing power
• The unseen labour behind dataset labelling and moderation
• How bias forms in large language models and how it affects output
• The human implications of “AI at scale” across industries
• How to balance innovation with responsibility in technical and marketing workflows

AI is changing our world in many positive ways. But it’s not free, and its costs extend well beyond budgets. Understanding those trade-offs helps professionals build more sustainable, transparent, and effective use of AI in their work.

Episode resources:

- Empire of AI by Karen Hao: https://www.amazon.com/Empire-AI-Dreams-Nightmares-Altmans/dp/0593657500

- Atlas of AI by Kate Crawford: https://katecrawford.net/atlas

- The Eye of the Master by Matteo Pasquinelli: https://www.versobooks.com/products/735-the-eye-of-the-master?srsltid=AfmBOopSxFUQ76zEvZOk8x4GGZX1aHpOLXpG7PsgA7bbSf4JQ0va2pX-

- The Cost of Connection by Nick Couldry & Ulises A. Mejías: https://www.amazon.com/Costs-Connection-Colonizing-Appropriating-Capitalism/dp/1503603660

About Get Discovered:

Get Discovered is a podcast from Prerender.io on AI, SEO, and online discoverability. We speak with business leaders, SEOs, and AI experts on how AI is impacting our world—and what you can do to keep up. Find us on Spotify, Apple, YouTube, or wherever you listen to podcasts.

Learn more: prerender.io/get-discovered-podcast

Welcome to the fourth episode of Get Discovered, a podcast by Prerender.io on AI, SEO, and online discoverability.

In this episode, we chat with Jonathan Bentz, Growth Strategist at Direct Online Marketing (DOM for short). Through DOM and previous experience, Jonathan has helped hundreds of businesses grow their organic visibility and revenue over the past two decades—often using Prerender.io to help him get there.

In this episode, he shares his insights on the future of SEO, tips for helping you keep up with AI, and mindsets you need to develop for the emergence of any new tech.

Episode resources:

🔗 Find Jonathan on LinkedIn

About Directom: Direct Online Marketing (DOM) is a leading digital agency helping businesses grow through SEO, paid media, and analytics. For nearly two decades, DOM has partnered with brands worldwide to boost visibility, leads, and revenue through transparent, data-driven strategies and measurable results. Learn more: https://www.directom.com/

About Prerender.io: Prerender helps modern websites ensure their webpages are fully visible to search engines and AI tools like ChatGPT. Trusted by Microsoft, Walmart, and thousands of others. Learn more: https://prerender.io

Subscribe to Get Discovered on YouTube, Spotify, Apple Podcasts, or wherever you get your podcasts.

Spotify: https://open.spotify.com/show/0rzmrAPI063Y0LYpHipII8

Apple: https://podcasts.apple.com/us/podcast/get-discovered-by-prerender-io/id1840604392

YouTube: https://www.youtube.com/@Prerender

Welcome to the third episode of Get Discovered: a podcast on AI, SEO, and online discoverability.

In this episode, we chat with Anna Nadeina, Head of Growth at saas.group. Anna organizes events for SaaS founders around the world—while running a SaaS podcast of her own—and sits down with us to chat all things AI, share her AI use cases in her daily life, and her thoughts on AI's impact on the SaaS space.

Tune in for an insightful discussion about human connection, AI skepticism, and how you can be cautiously optimistic about AI in your professional and personal life—just like Anna.

Episode resources:

🔗 Find Anna on LinkedIn: https://www.linkedin.com/in/anna-nadeina/

🔗 Listen to the saas.unbound Podcast: https://saas.group/podcasts/

🔗 New York Times article: https://www.nytimes.com/2025/01/15/technology/ai-chatgpt-boyfriend-companion.html

🔗 Joe's episode on the saas.unbound podcast with Anna: https://saas.group/podcasts/navigating-ais-role-in-shaping-the-future-of-seo-with-joe-walsh-prerender/

🔗 Limitless AI and in-person events: https://www.limitless.ai/

About saas.group:

Saas Group is a global team dedicated to acquiring and scaling B2B SaaS businesses, combining founder-friendly exits with sustainable product growth. Learn more: https://saas.group/

About Prerender.io: Prerender helps modern websites ensure their webpages are fully visible to search engines and AI tools like ChatGPT. Trusted by Microsoft, Walmart, and thousands of others. Learn more: https://prerender.io

Subscribe to Get Discovered on YouTube, Spotify, Apple Podcasts, or wherever you get your podcasts.

Spotify: https://open.spotify.com/show/0rzmrAPI063Y0LYpHipII8

Apple: https://podcasts.apple.com/us/podcast/get-discovered-by-prerender-io/id1840604392

YouTube: https://www.youtube.com/@Prerender