If you’re feeling a bit stumped on how to get the grow your audience and get the most out of your branded podcast, consider how your experience and network can do the heavy lifting.

In this episode of Elevating Experts, Andy and Louise discuss generating word of mouth, but here are some of our top tips:

• Podcasting relationships are one to one
• People trust those they know
• Podcasting is like a friendly conversation, not a sales pitch

The importance of Word Of Mouth: https://www.forbes.com/sites/kimberlywhitler/2014/07/17/why-word-of-mouth-marketing-is-the-most-important-social-media/?sh=1e1edcc554a8

Why you don’t want to sound like an infomercial: https://www.powerupforprofits.com/infomercial-podcasting-2-things-you-must-know-about-interviews/

Episode Transcript:

Andy: Feeling a bit stumped on how to get the most out of your branded podcast? Sometimes we just need to let our experience do the heavy lifting. I’m Andy Le Roy.

Louise: And I’m Louise Poole, and together, we giving you the insights to elevate you as an expert in your field.

[Elevating Experts]

Andy: we’ve got lots of things available to us nowadays to help us grow our audience and our networks

Louise: but have you thought about the fact that the easiest way to grow your network is to use your current network to support your growth strategy?

Andy: it’s exactly the principle that a site like LinkedIn works on, and something that you can work equally as well with, with your own branded podcast.

Louise: It’s all about community building, whatever way you look at, so let’s check out how we can build word of mouth in the 21st century

Andy: in days gone by we had the trusty corner store

Louise: you love your corner store analogy don’t you Andy!

Andy: you know I do, and there’s a really good reason why… Be cause when I was a little boy I used to live across the road from a corner shop, and everybody in the community used to gravitate there to learn all about the local news… Also known as gossip… But you get the picture

Louise: yes, I think I do! But it’s also a really good analogy because what we are seeing now is that people want some reliable places to go to get the information and help they need, much like they used to do before Internet technology was available

Andy: that’s right, regardless of the method, we are all still human beings and we want to connect, and the things that we connect through are still the things that interest us and from a source we trust

Louise: as the 20th century drew to a close, we had grown bigger and bigger with our forms of broadcast media, but over the last 20 years that has all started to change and we are now seeing a very new media landscape

Andy: rather than a few major operators having control over what is produced and released, we now have a situation where the tools of production are much more easily available to anybody who wants to use them, and that means that the 21st century version of the corner store is now taking shape

Louise: just like the relationship used to be between shop owner and their local community of customers, podcasting is a one to one relationship.

Andy: stay with us here… dear listener… as we’re talking to you right now, chances are you’re listening in your own way and in your own time. That’s a one to one connection.

Louise: there’s also the connections we make as podcasters when we interview guests

Andy: every one of those conversations is also one to one, and when we interview somebody that conversation is heard not only by you and the other listeners for this podcast, but that guest will also share th...