
Gameday Episode 5 - Michael Sutherland, Sports and Technology Executive, former Chief Transformation Officer at Real Madrid
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From the VC technology world to the sports industry, from Silicon Valley to Madrid. On this episode Michael Sutherland takes us through his carrer, his experiences, and the opportunities and challenges that the sports industry is facing today.
Michael was the Chief Transformation Officer at Real Madrid where he drove the transformation strategy for one of the world’s most prestigious football clubs. Prior to that he spent his successful career in Silicon Valley, where he held leadership roles at Fortune 50 and Venture backed startups.
He has deep experience working at the leading edge of advanced technologies to deliver business innovation and cultural transformations. In our conversation we discussed where the opportunities of the sports industry are, what challenges the industry is facing, and how new technologies like VR and AR are changing the way people consume and interact with sports.