
Gameday Episode 4 - Georgina Léger, Digital content & strategy for sports | ex FC Barcelona | Founder of Empire Of Edits
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At her time at FC Barcelona, Georgina played a fundamental role in the digital content revolution that the club experienced, changing from the traditional way of communicating sports to introducing native digital content creators at the center of the strategy.
On this episode we will go through Georgina's journey in the sports industry, her transition from working at one of the biggest football clubs in the world to becoming an entrepreneur, and we will talk a lot about content strategy and social media.
An insightful conversation about how to engage new audiences, create relevant content for social platforms, and a lot of tips on how to organize and elevate your content strategy. The key is to be able to manage your time effectively, be a master in multitasking, and be ready for any circumstances.