エピソード

  • How To Survive As A StartUp Founder - David Politis - GTM Unfiltered - Episode # 018

    How To Survive As A StartUp Founder - David Politis - GTM Unfiltered - Episode # 018
    2024/02/09
    There’s a lot going on when you’re the Founder of a startup, so how do you keep yourself from going insane? Lucky for you, we’ve brought on someone who has not only survived founding multiple startups but has been able to thrive. Our special guest is David Politis, the Founder and Executive Chairman of BetterCloud. David joins Craig Rosenberg in the first half of the episode to share the most important advice from the 63-page paper he published titled, The StartUp Founder Survival Guide. In the second half of the episode (34:49), Judd Borakove and Matt Amundson hop on with Craig to dig into an awesome LinkedIn post from Jon Miller that’s all about how the new B2B Growth playbook differs from the old. Your favorite three hosts discuss innovative ways of investing in brand, which types of companies should build their own communities, and how to approach the “anonymous” portions of the buyer journey.Also, Craig admits his technological limitations, Judd starts out of order, and Matt shares a UPS Corner update.Chapters:00:00 - Introducing Special Guest David Politis04:40 - Don’t Get Derailed by a Whale08:34 - Narrow in on Your ICP15:16 - Talking to Your Customers19:28 - The Value of Staying Focused On What’s Working24:29 - Early-Stage Startups need to Hire for Grit29:16 - The Impact of Hiring Force Multipliers34:49 - Transition35:06 - Dissecting Jon Miller’s LinkedIn Post35:46 - Getting Buy-In to Invest in Brand47:06 - Matt’s UPS Corner Update48:26 - Redefining Marketing Metrics and Shifting to a Team-based Approach55:20 - Making the Buyer Journey Increasingly Self-Service1:03:46 - How & When to Use Community1:16:43 - Matt Argues for More Time to be Spent Discussing UPSQuote of the Show:“I literally did 100 customer meetings, one hour each, one-on-one with whoever our buyer was at that particular company. 100 customers in a hundred days. It was one of the best experiences in my career” - David PolitisSponsor:Ringmaster Conversational Marketing - GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/Connect with David:LinkedIn: https://www.linkedin.com/in/davidpolitis/ Read The StartUp Founder Survival Guide: https://www.linkedin.com/posts/davidpolitis_startup-founder-survival-guide-david-politis-activity-7158455968194875393-QVdh? BetterCloud Website: https://www.bettercloud.com/ Shoutouts:John Miller: https://www.linkedin.com/in/jonmiller2/ John’s LinkedIn Post: https://www.linkedin.com/posts/jonmiller2_b2bmarketing-growthstrategy-brandbuilding-activity-7156344978548346880-a5eZ?utm_source=share&utm_medium=member_desktop Andy Raskin: https://www.linkedin.com/in/andyraskin/ Andy Raskin's Interview with Craig: https://www.gtmunfiltered.com/episodes/sparking-a-movement-with-a-strategic-narrative-andy-raskin-gtm-unfiltered-episode-014#t=18m41s Anna Baird: https://www.linkedin.com/in/anna-baird-38966513/ Anna Baird’s Interview with Craig: https://www.gtmunfiltered.com/episodes/2023-takeaways-getting-maniacally-focused-with-anna-baird-gtm-unfiltered-episode-012#t=23m45s Marc Benioff: https://www.linkedin.com/in/marcbenioff/ Ted Purcell: https://www.linkedin.com/in/tedpurcell/ Ted Purcell’s Episode of GTM Unfiltered: https://www.gtmunfiltered.com/episodes/building-trust-through-grit-based-authenticity-ted-purcell-gtm-unfiltered-episode-006 Angela Duckworth: https://www.linkedin.com/in/angeladuckworth/ Follow the Show:Judd’s LinkedIn: https://www.linkedin.com/in/juddborakove/ Craig’s LinkedIn: https://www.linkedin.com/in/craigrosenberg/ Matt’s Linkedin: https://www.linkedin.com/in/matt-amundson-91657236/ GTM Unfiltered LinkedIn: https://www.linkedin.com/company/gtm-unfiltered/GTM Unfiltered Website: https://www.gtmunfiltered.com/Ways to tune in:Spotify: https://open.spotify.com/show/6n6ElND3FF2wjf11gWGjFnApple Podcasts: https://podcasts.apple.com/us/podcast/gtm-unfiltered/id1708470602Podchaser: https://www.podchaser.com/podcasts/gtm-unfiltered-5480709YouTube: https://www.youtube.com/channel/UCcjySadNUx9DS6RsHJaEWjgTransistor: https://www.gtmunfiltered.com/episodes/welcome-to-gtm-unfilteredAmazon Music: https://music.amazon.com/podcasts/a4ac6781-0f62-40c7-bef3-40e37c1e824f/gtm-unfilteredGTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/
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    1 時間 17 分
  • Approach Vectors & Understanding Futurism - Lauren Vargas - GTM Unfiltered - Episode # 017

    Approach Vectors & Understanding Futurism - Lauren Vargas - GTM Unfiltered - Episode # 017
    2024/02/02
    Special guest Lauren Vargas, a Digital Dragon wrangler and Principal at Your Digital Tattoo, joins Host Craig Rosenberg in the first half of this episode for an enlightening conversation on the ways organizations should think about the future, how the place of communities in the B2B world has evolved, and the "new" growth of influencers in B2B. Lauren became a significant figure in the era of social media's emergence and over her career, has worked at firms like Radiant Six, Aetna, and Fidelity.In the second half of this episode, Craig is joined by Hosts Matt Amundson and Judd Borakove to dive into an awesome LinkedIn post written by Sam Jacobs, the Founder and CEO of Pavillion. Strap in for a meaty discussion of the future of partnership programs, how to overcome the difficulties in outbound sales, and the necessity for better alignment in the messaging from company leadership online.Also, Craig mispronounces a name, Judd accidentally cuts off Matt, and Matt presents a new Approach vector.Chapters:00:00 - Introducing Special Guest Lauren Vargas04:40 - Everyone Can and Should Be a Futurist05:55 - What is Futurism?12:39 - Design Fiction vs Speculative Fiction19:24 - The State of Community in 202424:14 - Creating a Community Pact With the Members31:46 - Everything Lauren’s Up To33:24 - Lauren’s Candid Thoughts on LinkedIn36:17 - Transition and A Quick Horticultural Conversation39:25 - Breaking Down Sam Jacob’s Post on LinkedIn44:50 - Where are the Conversations Happening? 52:33 - The Perplexing Problem with Partnerships1:10:50 - Big Picture Thoughts on Sam Jacob’s Post about Outbound1:13:19 - The Key to Your Approach VectorQuote of the Show:“I really advocate for people to explore and figure out ways in which they can bring others along on a collective imagination process. And I truly believe that's something that belongs to everyone.” - Lauren VargasSponsor:Ringmaster Conversational Marketing - GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/Connect with Lauren:LinkedIn: https://www.linkedin.com/in/vargaslmv/ Website: https://www.yourdigitaltattoo.com/ Cohere Podcast: https://www.coherepod.com/ Substack: https://bookdna.substack.com/ Shoutouts:Bill Johnston: https://www.linkedin.com/in/billj/ Notion: https://www.notion.so/product Katelyn Bourgoin: https://www.linkedin.com/in/katebour/ Katelyn Bourgoin’s Tweet: https://x.com/KateBour/status/1721313390780391721?s=20 Sam Jacobs: https://www.linkedin.com/in/samfjacobs/ Sam Jacobs’ LinkedIn Post: https://www.linkedin.com/posts/samfjacobs_last-year-i-traveled-over-70000-miles-and-activity-7150509274320793600-ilylFollow the Show:Judd’s LinkedIn: https://www.linkedin.com/in/juddborakove/ Craig’s LinkedIn: https://www.linkedin.com/in/craigrosenberg/ Matt’s Linkedin: https://www.linkedin.com/in/matt-amundson-91657236/ GTM Unfiltered LinkedIn: https://www.linkedin.com/company/gtm-unfiltered/GTM Unfiltered Website: https://www.gtmunfiltered.com/Ways to tune in:Spotify: https://open.spotify.com/show/6n6ElND3FF2wjf11gWGjFnApple Podcasts: https://podcasts.apple.com/us/podcast/gtm-unfiltered/id1708470602Podchaser: https://www.podchaser.com/podcasts/gtm-unfiltered-5480709YouTube: https://www.youtube.com/channel/UCcjySadNUx9DS6RsHJaEWjgTransistor: https://www.gtmunfiltered.com/episodes/welcome-to-gtm-unfilteredAmazon Music: https://music.amazon.com/podcasts/a4ac6781-0f62-40c7-bef3-40e37c1e824f/gtm-unfilteredGTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/
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    1 時間 15 分
  • The Lost Episode: Re-Energizing MarTech & Unification Through Data - GTM Unfiltered - Episode # 016

    The Lost Episode: Re-Energizing MarTech & Unification Through Data - GTM Unfiltered - Episode # 016
    2024/01/26
    Get ready to dive into the game-changing role that the right data used with the cloud data warehouse plays in revamping the B2B marketing experience. Host Craig Rosenberg, Judd Borakove, and Matt Amundson touch on the power of integrating creativity with data-driven strategies, the current state of sales development reps (SDRs), and how improved targeting and messaging can revitalize outbound motion. Also, Craig brags about his retention rate with friends, Judd says something to the crowd, and Matt repositions his microphone.Chapters:00:00 - The Real Draw Behind the Success of This Podcast02:25 - How Would You Advise a MarTech Company to Make a Splash08:37 - Utilizing and Optimizing the Customer Journey10:10 - What Marketers Can Unlock With the Cloud Data Warehouse26:25 - Resurrection of the SDR Motion?31:18 - Creating a New Kind of Customer Experience35:49 - Newer Marketers aren’t Learning the Basics38:00 - Creating a Layered Go-To-Market Strategy42:28 - Matt Asks a Quick QuestionQuote of the Show:“Get jazzy dude.” - Craig RosenbergSponsor:Ringmaster Conversational Marketing - GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/Shoutouts:Fivetran: https://www.fivetran.com/ Drift: https://www.drift.com/ Amazon: https://www.amazon.com/ Snowflake: https://www.snowflake.com/en/ HubSpot: https://www.hubspot.com/ The Jolt Effect by Matt Dixon and Ted McKenna: https://www.jolteffect.com/ Barry Schwartz: https://bschwartz.domains.swarthmore.edu/ David Ogilvy: https://www.ogilvy.com/about Marketo: https://business.adobe.com/products/marketo/adobe-marketo.html Follow the Show:Judd’s LinkedIn: https://www.linkedin.com/in/juddborakove/ Craig’s LinkedIn: https://www.linkedin.com/in/craigrosenberg/ Matt’s Linkedin: https://www.linkedin.com/in/matt-amundson-91657236/ GTM Unfiltered LinkedIn: https://www.linkedin.com/company/gtm-unfiltered/GTM Unfiltered Website: https://www.gtmunfiltered.com/Ways to tune in:Spotify: https://open.spotify.com/show/6n6ElND3FF2wjf11gWGjFnApple Podcasts: https://podcasts.apple.com/us/podcast/gtm-unfiltered/id1708470602Podchaser: https://www.podchaser.com/podcasts/gtm-unfiltered-5480709YouTube: https://www.youtube.com/channel/UCcjySadNUx9DS6RsHJaEWjgTransistor: https://www.gtmunfiltered.com/episodes/welcome-to-gtm-unfilteredAmazon Music: https://music.amazon.com/podcasts/a4ac6781-0f62-40c7-bef3-40e37c1e824f/gtm-unfilteredGTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/
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    44 分
  • The ChatGPT Marketplace & LinkedIn Reach Issues(?) - Neil Harrington - GTM Unfiltered - Episode # 015

    The ChatGPT Marketplace & LinkedIn Reach Issues(?) - Neil Harrington - GTM Unfiltered - Episode # 015
    2024/01/19

    It’s time to rethink how we work with AI from the ground up! Joining this episode is special guest Neil Harrington, the Vice President of Sales and Alliances at Stack Moxie. Craig chats with Neil about the emerging trends he’s noticed in generative AI, from exploring the feasibility of incorporating AI-driven features in existing products to the idea of vertical disruption. Hosts Craig Rosenberg, Matt Amundson, and Judd Borakove discuss what UPS eliminating the CMO role means for GTM leaders going forward, the drastic changes impacting organic reach on LinkedIn, and a few NFL-related storylines.


    Also, Craig asks why he keeps getting elderly bra ads, Judd explains his LinkedIn reach conspiracy theory, and Matt espouses his innermost thoughts on UPS.


    Chapters:

    • 00:00 Introduction and Casual Banter
    • 01:35 Discussing Football and Super Bowl Predictions
    • 04:22 Challenges with Following an Iconic Leader
    • 09:34 UPS Eliminates CMO Role
    • 25:23 LinkedIn's Algorithm Change and Its Impact
    • 32:38 The Power of Specificity in Content
    • 35:37 Introducing Neil Harrington
    • 37:43 What new AI Features underperforming indicates
    • 44:17 Neil’s 3 Key AI Takeaways
    • 56:22 ChatGPT rolls out new Marketplace
    • 57:54 Closing


    Quote of the Show:

    • “We're all going to be proficient in many different LLMs and bringing them together to figure out what we need.” - Neil Harrington


    Sponsor:

    • Ringmaster Conversational Marketing - GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/


    Connect with Neil:

    • LinkedIn: https://www.linkedin.com/in/neildharrington/
    • Deep Funnel Newsletter: https://deepfunnel.substack.com/
    • Stack Moxie Website: https://www.stackmoxie.com/


    Follow the Show:

    • Judd’s LinkedIn: https://www.linkedin.com/in/juddborakove/
    • Craig’s LinkedIn: https://www.linkedin.com/in/craigrosenberg/
    • Matt’s Linkedin: https://www.linkedin.com/in/matt-amundson-91657236/
    • GTM Unfiltered LinkedIn: https://www.linkedin.com/company/gtm-unfiltered/
    • GTM Unfiltered Website: https://www.gtmunfiltered.com/


    Ways to tune in:

    • Spotify: https://open.spotify.com/show/6n6ElND3FF2wjf11gWGjFn
    • Apple Podcasts: https://podcasts.apple.com/us/podcast/gtm-unfiltered/id1708470602
    • Podchaser: https://www.podchaser.com/podcasts/gtm-unfiltered-5480709
    • YouTube: https://www.youtube.com/channel/UCcjySadNUx9DS6RsHJaEWjg
    • Transistor: https://www.gtmunfiltered.com/episodes/welcome-to-gtm-unfiltered
    • Amazon Music: https://music.amazon.com/podcasts/a4ac6781-0f62-40c7-bef3-40e37c1e824f/gtm-unfiltered


    GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/
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    1 時間
  • Sparking a Movement with a Strategic Narrative - Andy Raskin - GTM Unfiltered - Episode # 014

    Sparking a Movement with a Strategic Narrative - Andy Raskin - GTM Unfiltered - Episode # 014
    2024/01/12
    Today's guests wrote The Greatest Sales Deck I’ve Ever Seen, one of the most famous blog posts in the history of B2B go-to-market and has worked with some of the largest B2B SaaS companies on the planet. Special guest Andy Raskin joins Host Craig Rosenberg to discuss the power of strategic narratives and how to create a movement around your company. Andy shares the importance of shifting from an "arrogant doctor" approach to messaging to a strategic narrative that sparks a movement of dire importance. Additionally, Host Matt Amundson explains how a veteran CMO thinks about storytelling and Craig shares his experience with first using ChatGPT recently.Also, Craig shares why you need to know your audience your when pitching a Narcos rewatch, Matt shows off his great view, and Judd put serving customers ahead of this recording.Chapters:00:00 - Craig doesn’t know how to start the show01:20 - A Silicon Valley veteran CMO’s approach to Messaging08:05 - Craig wrestles with Category Design12:27 - Do kids sit in first class on planes?15:17 - Recounting Craig’s first foray into using ChatGPT18:41 - Introducing special guest Andy Raskin27:10 - Is it better to create a category or spark a movement? 34:31 - Key prinicples for defining a movement39:51 - Using a Strategic Narrative to sell higher in an organization46:57 - The impact of the Strategic Narrative beyond Sales and marketingQuote of the Show:“The building of this narrative is not just a go-to-market thing, but a company thing, a CEO thing. The go-tomarket team, of course, has a huge role to play here, but it's not just them.” - Andy RaskinSponsor:Ringmaster Conversational Marketing - GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/Connect with Andy:LinkedIn: https://www.linkedin.com/in/andyraskin/ Website: https://andyraskin.com/ Twitter: https://twitter.com/araskin Medium: https://raskin.medium.com/ Shoutouts:Marc Benioff: https://www.linkedin.com/in/marcbenioff/ Amit Bendov: https://www.linkedin.com/in/amitbendov/ Kelly Watkins: https://www.linkedin.com/in/kcwatkins/ Tien Tzou: https://www.linkedin.com/in/tientzuo/ SalesforceGongZuoraResources Mentioned: The Greatest Sales Deck I’ve Ever Seen: https://medium.com/the-mission/the-greatest-sales-deck-ive-ever-seen-4f4ef3391ba0 Goodbye Product. Hello Movement.:https://medium.com/firm-narrative/goodbye-product-hello-movement-b06df08e02b8 Follow the Show:Judd’s LinkedIn: https://www.linkedin.com/in/juddborakove/ Craig’s LinkedIn: https://www.linkedin.com/in/craigrosenberg/ Matt’s Linkedin: https://www.linkedin.com/in/matt-amundson-91657236/ GTM Unfiltered LinkedIn: https://www.linkedin.com/company/gtm-unfiltered/GTM Unfiltered Website: https://www.gtmunfiltered.com/Ways to tune in:Spotify: https://open.spotify.com/show/6n6ElND3FF2wjf11gWGjFnApple Podcasts: https://podcasts.apple.com/us/podcast/gtm-unfiltered/id1708470602Podchaser: https://www.podchaser.com/podcasts/gtm-unfiltered-5480709YouTube: https://www.youtube.com/channel/UCcjySadNUx9DS6RsHJaEWjgTransistor: https://www.gtmunfiltered.com/episodes/welcome-to-gtm-unfilteredAmazon Music: https://music.amazon.com/podcasts/a4ac6781-0f62-40c7-bef3-40e37c1e824f/gtm-unfilteredGTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/
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    50 分
  • B2B Lessons From Streaming & What It Takes To Be Disruptive - GTM Unfiltered - Episode # 013

    B2B Lessons From Streaming & What It Takes To Be Disruptive - GTM Unfiltered - Episode # 013
    2024/01/05

    This week, Co-Hosts Matt Amundson, Craig Rosenberg, and Judd Borakove dive into the importance of focusing on your core product, the significance of innovation in tech companies like Salesforce, Marketo, and HubSpot, and what to do when old playbooks fail. They also wrap up the year with each of their key takeaways: 1. Focus, 2. Test your butt off, and 3. Stop Firing Talent.


    Also, Craig texts his son, Judd mentions bundling more than Patrick Mahomes, and Matt shares his love for Die Hard 2.


    Chapters:

    • 00:00 - Judd welcomes everyone back!
    • 01:32 - Seriously, is Die Hard a Christmas Movie?
    • 03:25 - Are Movies Obsolete?
    • 06:11 - What B2B can learn from Consolidation in the Streaming world
    • 09:14 - Is Bundling the next big thing?
    • 12:49 - Tech Companies that are Losing Focus on Core Products
    • 21:17 - How HubSpot is Disrupting Marketo by Innovating
    • 22:53 - Google Backtracks on Proposed New Email Policy
    • 25:25 - How Marketo Could Hold Off HubSpot
    • 35:03 - The Big Takeaways from 2023


    Quote of the Show:

    • “Focus. Do what you do and do it extraordinarily well.” - Matt Amundson


    Sponsor:

    • Ringmaster Conversational Marketing - GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/


    Shoutouts:

    • Brandon Sanderson - Author
    • Busting Silos by Travis Henry and Hillary Carpio


    Follow the Show:

    • Judd’s LinkedIn: https://www.linkedin.com/in/juddborakove/
    • Craig’s LinkedIn: https://www.linkedin.com/in/craigrosenberg/
    • Matt’s Linkedin: https://www.linkedin.com/in/matt-amundson-91657236/
    • GTM Unfiltered LinkedIn: https://www.linkedin.com/company/gtm-unfiltered/
    • GTM Unfiltered Website: https://www.gtmunfiltered.com/


    Ways to tune in:

    • Spotify: https://open.spotify.com/show/6n6ElND3FF2wjf11gWGjFn
    • Apple Podcasts: https://podcasts.apple.com/us/podcast/gtm-unfiltered/id1708470602
    • Podchaser: https://www.podchaser.com/podcasts/gtm-unfiltered-5480709
    • YouTube: https://www.youtube.com/channel/UCcjySadNUx9DS6RsHJaEWjg
    • Transistor: https://www.gtmunfiltered.com/episodes/welcome-to-gtm-unfiltered
    • Amazon Music: https://music.amazon.com/podcasts/a4ac6781-0f62-40c7-bef3-40e37c1e824f/gtm-unfiltered


    GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/
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    42 分
  • 2023 Takeaways & Getting Maniacally Focused with Anna Baird - GTM Unfiltered - Episode # 012

    2023 Takeaways & Getting Maniacally Focused with Anna Baird - GTM Unfiltered - Episode # 012
    2023/12/29
    2023 had a lot of ups and downs, from the explosion of AI to the endless layoffs. This week, Hosts Craig Rosenberg, Matt Amundson, and Judd Borakove say goodbye to 2023 and remember a few of their favorite memories. Craig is joined by special guest Anna Baird, Operating Partner at Madrona and Board Member of companies such as SeatGeek and Semrush. Within Anna’s incredible career so far, she has been a CFO, CRO, and COO. She was also a Partner at KPMG and helped take Google public. Anna and Craig dive into the three things you need to focus on as a go-to-market leader: 1. What pain do you solve for your customers? 2. Why does your company exist? 3. What does the market want? Anna shares her take on the current state of the SalesTech market and the impact of AI in 2023.Also, Craig shares tactical tips for winning a “Nog-off”, Judd asks for recipe suggestions, and Matt explains the nuances of ordering a group flamingo drink.Chapters:00:00 - A Holly Jolly Judd Says Hello00:53 - Favorite Holiday Drinks08:38 - Takeaways from 202323:45 - Introducing Special Guest Anna Baird27:53 - Get Maniacally Focused on the Pain You Solve for Customers34:09 - What to do When the Market Changes What it Wants37:51 - Taking a Business-wide Approach to Customer Feedback40:49 - Simplifying Goals and How to Report on Them44:54 - What is Happening in the SalesTech Market Right Now?52:24 - The ‘Sonic Boom’ of AI Has REALLY Disrupted the Software Market1:01:01 - What’s The Food You Could Eat Forever? Quote of the Show:“When the market is hard, you need to have a maniacal focus on the pain you solve for your customers” - Anna BairdSponsor:Ringmaster Conversational Marketing - GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/Connect with Anna:LinkedIn: https://www.linkedin.com/in/anna-baird-38966513/ Madrona Website: https://www.madrona.com/ Shoutouts:Robert Koehler: https://www.linkedin.com/in/rkoehler/ Follow the Show:Judd’s LinkedIn: https://www.linkedin.com/in/juddborakove/ Craig’s LinkedIn: https://www.linkedin.com/in/craigrosenberg/ Matt’s Linkedin: https://www.linkedin.com/in/matt-amundson-91657236/ GTM Unfiltered LinkedIn: https://www.linkedin.com/company/gtm-unfiltered/GTM Unfiltered Website: https://www.gtmunfiltered.com/Ways to tune in:Spotify: https://open.spotify.com/show/6n6ElND3FF2wjf11gWGjFnApple Podcasts: https://podcasts.apple.com/us/podcast/gtm-unfiltered/id1708470602Podchaser: https://www.podchaser.com/podcasts/gtm-unfiltered-5480709YouTube: https://www.youtube.com/channel/UCcjySadNUx9DS6RsHJaEWjgTransistor: https://www.gtmunfiltered.com/episodes/welcome-to-gtm-unfilteredAmazon Music: https://music.amazon.com/podcasts/a4ac6781-0f62-40c7-bef3-40e37c1e824f/gtm-unfilteredGTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/
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    1 時間 4 分
  • Trekking Across The MarTech Landscape - Scott Brinker - GTM Unfiltered - Episode # 011

    Trekking Across The MarTech Landscape - Scott Brinker - GTM Unfiltered - Episode # 011
    2023/12/22
    Join us for an expedition into the harsh and ever-changing world of MarTech with special guest Scott Brinker as our guide. Scott Brinker is the creator of chiefmartec.com and the MarTech Landscape all while also being the VP of Partner Ecosystem at HubSpot. Scott breaks down the rapid acceleration and complexity of MarTech, touching on the burgeoning role of AI and the importance of data in the evolving ecosystem. Co-hosts, Craig Rosenberg, Judd Borakove, and Matt Amundson dive into the idea of Super Apps and how to rehumanize B2B customer interactions.Also, Craig gets a win, Judd makes a breakthrough in understanding himself, and Matt reminisces about trying to be a thought leader.Chapters: 00:00 - Where are we Going?01:26 - Craig welcomes Scott to the Show04:16 - What’s behind the explosion in Tech Startups and what does it mean?09:57 - The Impact of AI on MarTech16:38 - When AI met Cloud Data Warehouses20:37 - How AI could help Users overcome the growing complexity of MarTech27:52 - The secret behind HubSpot’s lasting Success31:20 - What Scott is Looking out for in 202435:10 - The Pros and Cons of a ‘Super App’41:38 - Craig shares his least favorite LinkedIn comments46:27 - Humanizing Business Interactions and how Events can Help50:13 - The Power of Data in Personalizing the Customer Experience59:49 - The Resistance Against Standard Go-to-Market Play01:00:38 - Reimagining the B2B Sales ProcessQuote of the Show:“SaaS is hard to kill.” - Scott BrinkerConnect with Scott:LinkedIn: https://www.linkedin.com/in/sjbrinker/ Twitter: https://twitter.com/chiefmartec Chief Martec Website: https://chiefmartec.com/HubSpot Website: https://www.hubspot.com/ Martech for 2024 Report: https://martechmap.typeform.com/martechfor2024 Shoutouts: Esteban Kolsky: https://www.linkedin.com/in/estebankolsky/ Bobby Napiltonia: https://www.linkedin.com/in/bobby-napiltonia-8b82624/ Brian Halligan: https://www.linkedin.com/in/brianhalligan/ Dharmesh Shah: https://www.linkedin.com/in/dharmesh/ Canva: https://www.canva.com/ Phrases Coined: “Operational AI” - Craig RosenbergFollow the Show:Judd’s LinkedIn: https://www.linkedin.com/in/juddborakove/ Craig’s LinkedIn: https://www.linkedin.com/in/craigrosenberg/ Matt’s Linkedin: https://www.linkedin.com/in/matt-amundson-91657236/ GTM Unfiltered LinkedIn: https://www.linkedin.com/company/gtm-unfiltered/GTM Unfiltered Website: https://www.gtmunfiltered.com/Ways to tune in:Spotify: https://open.spotify.com/show/6n6ElND3FF2wjf11gWGjFnApple Podcasts: https://podcasts.apple.com/us/podcast/gtm-unfiltered/id1708470602Podchaser: https://www.podchaser.com/podcasts/gtm-unfiltered-5480709YouTube: https://www.youtube.com/channel/UCcjySadNUx9DS6RsHJaEWjgTransistor: https://www.gtmunfiltered.com/episodes/welcome-to-gtm-unfilteredAmazon Music: https://music.amazon.com/podcasts/a4ac6781-0f62-40c7-bef3-40e37c1e824f/gtm-unfilteredGTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/
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