What’s behind the rise of acronyms like CBM?

Is “Vibe Growth Marketing Manager” even a real job?

What does it take to build a pipeline through genuine relationships instead of volume?

Those are the three big topics we’re covering in this episode of GTM News Desk. Todd Busler, CEO and co-founder of Champify, joins us to share why contact-level data is changing how marketers operate, what it really means for outbound to be ten times harder, and why the best GTM teams emphasize specificity, relationships, and long-term trust.

Jump into the action:

(00:00) Welcome to GTM News Desk
(03:08) What contact-based marketing is really trying to fix

(09:50) Should marketers actually chase the “vibe” in GTM?

(16:08) Todd Busler on scaling sales from Heap to Champify

(19:27) Outbound is 10x harder in 2025

(23:14) Three outbound tactics that outperform generic cadences

(27:50) How to turn past users into future champions

(34:30) Uniting sales and marketing under a smarter outbound motion

Our sources from today’s headlines:

• Another Annoying Acronym: https://www.linkedin.com/posts/joshuaperk_matt-bilotti-was-the-reason-vector-took-off-activity-7338179219731980291-LWaF?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAFemkUB1QHA4V_1UyGT2RF53rLzjQQoH20
• Vibe Growth Marketing Manager – new GTM role or 2025 AI-fueled fever dream?: https://www.linkedin.com/posts/tadavidson41_i-cant-tell-if-the-ramp-hiring-crew-is-just-activity-7338353287051603968-RXnX?utm_source=share&utm_medium=member_desktop&rcm=ACoAABQUL_EB4SQeMltsv6dKesrVkIS0h_7YYQU

To hear Todd’s perspective on first-party signals, relationship-driven plays, and why the messenger matters more than the message, check out the extended conversation on TACK Insider: https://tackinsider.com/

Connect with Todd Busler: https://www.linkedin.com/in/todd-busler/

Check out Todd’s podcast Cracking Outbound: https://podcasts.apple.com/us/podcast/cracking-outbound/id1803014111

Produced in partnership with: https://shareyourgenius.com/

What’s driving the rise of fractional leadership in today’s business world?

How is AI changing the workplace, and why do soft skills matter more than ever?

And what does it take to create a united and high-performing executive team?

That’s exactly what we’re exploring on this episode of GTM News Desk. Brie Aletto, CEO at Altvia, shares her experience in building a united executive team, emphasizing the role of vulnerability, transparency, and shared goals in driving team success.

Jump into the action:

(00:00) Welcome to GTM News Desk

(02:16) The rise of fractional leadership in B2B

(05:06) How AI has reshaped the workplace

(10:48) The importance of emotional intelligence in leadership

(16:34) Creating a high-performing, united executive team

(21:36) Balancing vulnerability with high performance

(26:49) What a high-performing leadership team looks like

(33:47) The CEO’s role in cultivating an effective leadership team

To hear Brie’s thoughts on empowering team leaders, identifying when teams are not united, and shifting her perspective on work-life balance, check out the extended conversation on TACK Insider: https://tackinsider.com/

Connect with Brie Aletto: https://www.linkedin.com/in/brie-aletto-01bbb1b/

Our sources from today’s headlines:

• U.S. Bureau of Labor Statistics: https://www.vantedgesearch.com/resources/blogs-articles/four-ways-fractional-leadership-is-redefining-leadership-in-a-resource-starved-world/
  
  

Produced in partnership with: https://shareyourgenius.com/

Why does “alignment” fall short when GTM teams need to move as one?

What language and behaviors actually drive unity across sales, marketing, and product?

What does it take to operationalize a GTM strategy that every team can execute?

Those are the three big topics we’re covering in this episode of GTM News Desk. Josh Allen, CRO at Quickbase, joins us to share what gets in the way of true team unity, how to structure your GTM motion around shared goals, and why every team, not just sales, needs to carry the same urgency and accountability.

Jump into the action:

(00:00) Welcome to GTM News Desk
(13:41) Defining 'united' vs. 'aligned' in GTM
(14:26) Why disconnected KPIs break team unity
(15:04) The danger of one dominant GTM function
(16:07) How short-term wins can hurt long-term customer relationships
(20:54) Why the CEO must be the driver of GTM alignment
(22:49) What 'people-first' GTM really means
(24:34) What we can learn from Raycast’s 'hype team' model
(30:24) How CarGurus became Josh Allen's best-case example of GTM unity

To hear Josh’s perspective on RevOps maturity, system-level execution, and what it really takes to scale a united GTM motion, check out the extended conversation on TACK Insider: https://tackinsider.com/

Connect with Josh Allen: https://www.linkedin.com/in/josh-a

Our sources from today’s headlines:

• The Future of Revenue Report: https://www.joinpavilion.com/resource/the-future-of-revenue-report

Produced in partnership with: https://shareyourgenius.com/