Is Clay’s new GTM Engineer title a real function or just clever positioning?

Do we really need another founder preaching about their morning routine?

What’s it like to scale lean GTM teams with AI without losing the human touch?

We get into all of this in this episode of GTM News Desk. Max Gartner, Head of GTM at Brightwave, explains how his team blends product-led growth with relationship building, why depth matters more than ever, and how AI reshapes customer enablement.

Jump into the action:

(00:00) Welcome to GTM News Desk

(01:50) Clay’s $100M raise and the GTM Engineer debate

(06:49) Nobody in B2B wants your morning routine

(11:32) Max Gartner on leading GTM at Brightwave

(12:47) How Brightwave uses AI to analyze complex investments

(19:26) Why strong narratives and domain expertise power AI success

(23:40) Product-led growth in a fast-moving AI market

(28:24) Putting customers at the center of GTM strategy

To hear Max’s insights on balancing brand creativity with pipeline demands, smart bets that compound over time, and why smaller, focused teams can win big in the age of AI.

Check out the extended conversation on TACK Insider: https://tackinsider.com/

Amos Bar-Joseph’s LinkedIn post: https://www.linkedin.com/posts/amos-bar-joseph_everyones-celebrating-clays-latest-100m-activity-7359228899823607809-YbY1?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAFemkUB1QHA4V_1UyGT2RF53rLzjQQoH20

The Economic Times: Founder shares his success routine: ‘3 cups of coffee, ice bath’; ‘Is he working in a kitchen?’ quips netizens - The Economic Times

Connect with Max Gartner: https://www.linkedin.com/in/maximiliangartner/

Produced in partnership with: https://shareyourgenius.com/

Is Google’s AI mode a complete game-changer for search engines, or is Pew’s latest research overstated?

Why are B2B leaders still scrambling to make sense of AI’s real value?

And how do we realistically & responsibly scale AI that serves both teams and customers?

We get into all of this in this episode of GTM News Desk. Nicole Warshauer, Marketing Executive at Nicolewarshauer.com, shares how to approach AI with intention, why pilots matter more than promises, and what it looks like to use technology in the service of people.

Jump into the action:

(00:00) Welcome to GTM News Desk

(01:20) Google disputes Pew Research on AI’s impact on businesses

(07:08) Why B2B leaders feel lost in the AI frenzy

(11:09) Nicole Warshauer’s marketing journey

(15:59) Building HSAnswers at HealthEquity to simplify healthcare benefits

(18:54) Why AI pilots reduce risk and accelerate organizational buy-in

(25:10) Teaching teams to master the process before using AI tools

(27:52) Three ways to use AI for creativity and consistency

To hear Nicole’s insights on navigating career pivots, building resilience after a RIF, and staying sharp with craft, curiosity, and community, check out the extended conversation on TACK Insider: https://tackinsider.com/

Pew Research Center on Google AI: https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/

Amanda Nielsen’s LinkedIn Post: https://www.linkedin.com/posts/verydemanda_me-trying-to-understand-the-difference-between-activity-7354514525187969024-iPZi/

Mark Kilens: https://www.linkedin.com/posts/markkilens_stop-getting-fooled-by-all-the-ai-experts-activity-7359220638957375488-aynr/

Connect with Nicole Warshauer: https://www.linkedin.com/in/nicolewarshauer/

Produced in partnership with: https://shareyourgenius.com/

What’s the impact of a controversial brand partnership, and how can brands avoid the pitfalls?

Why does the B2B space shy away from influencers, and what’s a better alternative?

And how can you build a brand that thrives in a world of AI and innovation?

We explore all this and more in today’s episode of GTM News Desk. Adam Kaiser, VP Brand Growth and Marketing at 6sense, opens up about balancing brand integrity with innovation, using AI to enhance creative processes while maintaining the soul of the brand.

Jump into the action:

(00:00) Welcome to GTM News Desk

(02:05) The risks of controversial brand partnerships

(08:04) Why B2B brands should focus on credible insiders

(17:12) How AI can support brand authenticity

(20:24) Defining brand and its core components at 6sense

(23:36) The value of events and community in brand expression

(28:36) Adding “soul” and human touch in AI content

(37:51) Exploring the challenges of AI in video content creation

To hear Adam's insights on blending creativity with AI, hiring for curiosity, and building a high-performing team, check out the extended conversation on TACK Insider: https://tackinsider.com/

Connect with Adam Kaiser: https://www.linkedin.com/in/akaiser/

Produced in partnership with: https://shareyourgenius.com/