In this episode of Going Rogue, Angie sits down with Shelly Grimm — Financial Consultant, Author, and Founder of The Perpetual Caregiver — for an honest, surprising conversation about what caregiving really looks like when it starts young, gets messy, and becomes your entire life.

Shelly shares the powerful origin of her work: becoming her mother’s caregiver at five years old, navigating impossible family dynamics, and learning critical life skills out of sheer survival. Together, Angie and Shelly break down why caregivers are often the last to take care of themselves, why “paralysis by analysis” keeps people stuck, and how accountability (and the right support system) can help families prepare for life’s uninvited challenges.

They also explore Shelly’s signature tool, the Family Love Letter — a practical way to organize essential information (passwords, policies, documents, storage units, and more) so families can avoid chaos when crisis hits. If you’re a caregiver, a business owner, a parent, or someone who feels responsible for everyone else… this episode will feel like a deep exhale and a roadmap forward.

What You’ll Learn in This Episode

• Why caregiving often becomes default, not a choice — and how that shapes identity
• The hidden cost of caregiver burnout (and why it affects everyone)
• How to break through overwhelm with small steps + accountability
• Why most people don’t need more info — they need help sorting what matters
• The real-world importance of having your essentials organized (passwords, benefits, policies, directives)
• How Shelly is building a nationwide caregiver support ecosystem: tools, retreats, content, and concierge-style help

Timestamps

• 00:00 Intro + Angie welcomes Shelly
• 03:00 Caregiving by default: starting at age five
• 09:00 Family dynamics, survival skills, and role reversal
• 15:00 Community support: “do one small thing” mentality
• 22:00 Why one-size-fits-all advice doesn’t work (and why people get overwhelmed)
• 30:00 The vision: concierge-level caregiver support + subscription help
• 38:00 The Family Love Letter: what it is and why it matters
• 48:00 Accountability, habit-building, and getting unstuck
• 56:00 Where to find Shelly + her book + what’s coming next

Shelly Grimm is a Financial Consultant, Author, and Founder of The Perpetual Caregiver, where she empowers families facing chronic illness and life disruptions with tools, education, and real-world support. Recognized as a “Ladypreneur” by the Worldwide Women’s Association, Shelly brings 27 years of financial expertise and a deep personal history as a lifelong caregiver.

Her journey began caring for her mother — the first woman diagnosed with Crohn’s disease in the U.S. in 1956 — and includes legal emancipation at 13 and a turning point at 17 that forced her to flee her hometown. Today, Shelly helps families transform their “broken bricks” into a foundation for resilience, dignity, and peace of mind through resources like the Family Love Letter and caregiver-focused retreats.

Links & Resources

• Website: https://www.theperpetualcaregiver.com/
• Instagram: https://www.instagram.com/perpetualcaregiver/
• Book: “Some Asses Just Need Wiping” (available on Amazon)

If this episode hit home, share it with someone who carries the weight for everybody else. And if you’re the one holding it all together—let this be your reminder: you deserve support too.

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Part 2 of my epic conversation with retired Navy SEAL and bestselling author of The Attributes, Rich Diviney! In this episode, we dive deep into human performance—everything from the elements that shape it to the process behind writing his book. Rich also shares exciting details about his upcoming second book, which we’re all eagerly anticipating. Along the way, we touch on identity and its evolution, and the complexities of parenting. And here’s a fun twist—I discovered that Rich and I share a love for the same legendary band! Any guesses on who it might be? Hint: This band’s music ties directly into the concept of "precision aggression"—the ability to be highly aggressive and laser-focused under extreme stress, just like in Navy SEAL missions.

Do you have what it takes to succeed in any situation? According to Rich Diviney, a retired commander who ran training for Navy SEALs, optimal performance goes far beyond technical skill. It’s about understanding THE ATTRIBUTES.

“Diviney’s incredible book explains why some people thrive, even when the going gets tough.” — Charles Duhigg, New York Times bestselling author of The Power of Habit

Over his twenty years as a Navy officer and SEAL, Rich was deeply involved in the SEAL selection process, which narrowed down hundreds of exceptional candidates to a few elite performers. He was often surprised by who made it and who didn’t. Some candidates had all the right skills but still failed, while others, who might’ve seemed less promising, turned out to be top performers. He realized that the objective criteria they relied on weren’t telling him the whole story. What he really needed to know was: Who would succeed in one of the world’s most challenging military environments?

And let’s be honest—it’s hard to predict success in the real world, too.

There are plenty of stories where underdog students achieve remarkable success while skilled, motivated professionals fail to meet expectations. Startups surge ahead while well-funded companies crumble. Teams packed with talent can falter, while unexpected individuals rise to the top. Over decades of selecting top-tier special operators, Diviney discovered that hidden beneath outward skills were crucial attributes—traits like adaptability, courage, cunning, even a bit of narcissism—that ultimately determine how resilient, aware, and conscientious someone is. These attributes play a massive role in both individual and team performance.

Rich’s methodology, honed in the high-stakes world of the military, can be applied in any context—personal or professional. Understanding these core attributes, both in yourself and others, can unlock peak performance at any time and in any situation.

In his book, Diviney breaks down these core attributes in fresh, practical ways, drawing from his experiences in the military, business, sports, relationships, and even parenting. By understanding the attributes that drive us, we can create optimal performance across every area of our lives.

The re-released first installment of this powerful episode dives into one of Rich Diviney’s most fascinating concepts: understanding the difference between super-tasking and task switching — and what it reveals about your performance under pressure.

Rich Diviney, bestselling author of The Attributes and retired Navy SEAL commander, brings decades of elite military and leadership experience to this conversation. From his years shaping specialized SEAL selection programs to helping develop the first-ever Mind Gym for cognitive performance, Rich has a unique perspective on what makes humans thrive in demanding environments.

In Part 1, he breaks down:
🔹 The truth behind “multitasking”
🔹 Why only a tiny percentage of people are true super-taskers
🔹 How self-awareness improves performance
🔹 The attributes that matter more than skills
🔹 Why stress reveals who we really are — and what we rely on

This episode sets the foundation for understanding how your internal wiring shapes your behavior, your leadership style, and your ability to adapt. A perfect listen for anyone looking to elevate their mindset, performance, or clarity in how they operate day to day.

🎙️ Going Rogue with Angie Manson — Part 1 featuring Rich Diviney
Now streaming everywhere.

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