In this dynamic episode of the GO4CEO Podcast, we welcome Alan Stern, founder and President of Persona Marketing and creator of the powerful H.E.A.T. Method. Designed specifically for commission-based sales professionals, small business owners, and service professionals in industries like real estate, insurance, and finance, Alan shows how to become a content-generating force on social media—without ever relying on expensive agencies.Alan shares his proven DIY approach to marketing using freemium apps, artificial intelligence (AI), and the psychology of influence. His H.E.A.T. method—Humor, Education, Adding value, and Trust—enables professionals to humanize their brand, build relatability, and create consistent engagement that builds sustainable lead pipelines.🎯 In this episode, you’ll uncover:How humor and storytelling make your content unforgettableWays to educate your network while positioning yourself as an expertAdding real value that keeps you top of mindBuilding trust through testimonials and genuine engagementLeveraging AI to streamline content creation and maximize ROIWhether you’re building a professional brand or scaling your outreach strategy, Alan’s blend of neuroscience-based marketing and practical tools will transform how you connect online. Discover how his frameworks help you stand out on social media, generate leads, and build meaningful relationships—all without spending a fortune.🔗 Tune in now to learn actionable strategies you can implement immediately.👉 Subscribe, rate, and share—especially with someone who could use a marketing breakthrough.➭ If you found this video valuable, give it a like.➭ If you know someone who needs to see it, share it.➭ Leave a comment below with your thoughts.➭ Add it to a playlist if you want to watch it later. ★☆★ SUBSCRIBE TO MY YOUTUBE CHANNEL: ★☆★• Click Here ➭ https://www.youtube.com/channel/UCY4OPMYLU-Bzl0AAplu-dig?sub_confirmation=1 ► SOCIAL MEDIA • Instagram ➭ https://www.instagram.com/johnpandrade/• https://www.facebook.com/go4ceo• https://www.linkedin.com/in/go4-ceo-493310178/► BUSINESS INQUIRIES ONLY:• Email ➭ john@go4ceo.com► THINGS I MENTIONED:• Hi it's John, thanks for stopping by! This channel is a source for Business Owners and Entrepreneurs to access the best insights and strategies from the greatest minds in the business world. Hope you enjoy this video, find value in it, and most importantly take action from what you learn here! FTC Legal Disclaimer - Some links found in the description box of my videos may be affiliate links, meaning I will make commission on sales you make through my link. This is at no extra cost to you to use my links/codes, it's just one more way to support me and my channel! :)#businesstalk #businessownerinterview #ceointerviews

In this power-packed episode of the GO4CEO Podcast, we sit down with Jacob Hicks—a sales strategist, speaker, and coach who's turning rejection into rocket fuel for success.From his early struggles to transforming entire sales teams, Jacob delivers tactical, mindset-driven strategies that help business leaders, entrepreneurs, and sales pros go from chaos to clarity. If you've ever felt paralyzed by fear of rejection, struggled to follow up consistently, or wondered how to scale your efforts sustainably—this is the conversation you can’t afford to miss.💡 What you’ll learn in this episode:Why fearless selling is the future—and how to master itThe one mindset shift that can double your close rateHow to implement systems that drive sustainable growthThe secret to powerful follow-ups that build real relationshipsJacob’s personal journey from sales burnout to business breakthroughWhether you're a CEO, founder, or rising sales leader, Jacob brings the clarity, energy, and practical wisdom to level up your business and life.📍Connect with Jacob:🔗 Website: jacobhickscoach.com🔗 LinkedIn: Jacob Hicks🔗 Facebook: @jacob.hicks.7334🎯 Subscribe, rate, and share this episode with someone who’s ready to go for CEO-level growth.➭ If you found this video valuable, give it a like.➭ If you know someone who needs to see it, share it.➭ Leave a comment below with your thoughts.➭ Add it to a playlist if you want to watch it later. ★☆★ SUBSCRIBE TO MY YOUTUBE CHANNEL: ★☆★• Click Here ➭ https://www.youtube.com/channel/UCY4OPMYLU-Bzl0AAplu-dig?sub_confirmation=1 ► SOCIAL MEDIA • Instagram ➭ https://www.instagram.com/johnpandrade/• https://www.facebook.com/go4ceo• https://www.linkedin.com/in/go4-ceo-493310178/► BUSINESS INQUIRIES ONLY:• Email ➭ john@go4ceo.com► THINGS I MENTIONED:• Tap in right at the moment you want to tap out!Hi it's John, thanks for stopping by! This channel is a source for Business Owners and Entrepreneurs to access the best insights and strategies from the greatest minds in the business world. Hope you enjoy this video, find value in it, and most importantly take action from what you learn here! FTC Legal Disclaimer - Some links found in the description box of my videos may be affiliate links, meaning I will make commission on sales you make through my link. This is at no extra cost to you to use my links/codes, it's just one more way to support me and my channel! :)#businesstalk #businessownerinterview #ceointerviews

What does it take to lead a logistics company from the heart of New York and make waves globally? In this episode of the GO4CEO Podcast, we sit down with the dynamic CEO of Simple Forwarding, a fast-growing player in the freight forwarding and logistics space.From navigating global supply chain challenges to building trust with clients across borders, this episode unpacks what it really takes to succeed in today’s competitive shipping and logistics industry. You’ll hear how the CEO turned Simple Forwarding into a high-performance operation by focusing on customer relationships, transparency, and strategic innovation.📦 Topics we cover:The future of freight forwarding in a digital-first economyKey logistics trends CEOs can’t ignoreHow to scale a service-based business with operational excellenceSimple Forwarding’s approach to solving global shipping pain pointsWhether you’re in e-commerce, manufacturing, or B2B distribution, this episode delivers valuable insights for any business relying on logistics to grow.🌍 If you're a CEO, entrepreneur, or operations leader, this is your inside look into the mindset of a logistics innovator making global moves from the epicenter of New York.👉 Tune in, subscribe, and take notes—because simple doesn’t mean easy.#SimpleForwarding #LogisticsCEO #FreightForwarding #GO4CEO #BusinessGrowth #ShippingSolutions➭ If you found this video valuable, give it a like.➭ If you know someone who needs to see it, share it.➭ Leave a comment below with your thoughts.➭ Add it to a playlist if you want to watch it later. ★☆★ SUBSCRIBE TO MY YOUTUBE CHANNEL: ★☆★• Click Here ➭ https://www.youtube.com/channel/UCY4OPMYLU-Bzl0AAplu-dig?sub_confirmation=1 ► SOCIAL MEDIA • Instagram ➭ https://www.instagram.com/johnpandrade/• https://www.facebook.com/go4ceo• https://www.linkedin.com/in/go4-ceo-493310178/► BUSINESS INQUIRIES ONLY:• Email ➭ john@go4ceo.com► THINGS I MENTIONED:• Intrapreneur to Buying the Business Hi it's John, thanks for stopping by! This channel is a source for Business Owners and Entrepreneurs to access the best insights and strategies from the greatest minds in the business world. Hope you enjoy this video, find value in it, and most importantly take action from what you learn here! FTC Legal Disclaimer - Some links found in the description box of my videos may be affiliate links, meaning I will make commission on sales you make through my link. This is at no extra cost to you to use my links/codes, it's just one more way to support me and my channel! :)#businesstalk #businessownerinterview #ceointerviews

What separates those who grow wealth from those who merely chase it?According to James Comblo, a seasoned Wealth Advisor at FSC Wealth Advisors, it’s not just about your bank account—it’s about your mindset.In this powerful episode of the GO4CEO Podcast, we dive deep into the psychology of wealth building—how high-performing entrepreneurs and professionals think about money, risk, and long-term freedom. James shares his personal journey from humble beginnings to advising seven- and eight-figure clients on how to protect, grow, and transfer wealth with purpose.💡 You’ll learn:✅ Why your money mindset can be your biggest asset or your worst liability✅ The key to building multi-generational wealth (and what most people miss)✅ How James helps clients align their financial strategy with their life goals✅ Common myths around wealth management and why most people play defense✅ The habits and thought patterns of people who consistently win the inner and outer game of wealthWhether you’re just starting your financial journey or already building a portfolio, this episode is packed with wisdom you can apply today. James doesn’t just manage money—he teaches people how to think like wealth creators.🎧 Tune in now on Spotify, YouTube, or wherever you listen to podcasts.👉 Don’t forget to subscribe, share, and GO4CEO in your own journey.#WealthMindset #JamesComblo #FAXWealth #MoneyPsychology #ThinkLikeACEO #GO4CEO #FinancialFreedom #WealthBuilding #PodcastInterview #EntrepreneurMindset #LegacyPlanning➭ If you found this video valuable, give it a like.➭ If you know someone who needs to see it, share it.➭ Leave a comment below with your thoughts.➭ Add it to a playlist if you want to watch it later. ★☆★ SUBSCRIBE TO MY YOUTUBE CHANNEL: ★☆★• Click Here ➭ https://www.youtube.com/channel/UCY4OPMYLU-Bzl0AAplu-dig?sub_confirmation=1 ► SOCIAL MEDIA • Instagram ➭ https://www.instagram.com/johnpandrade/• https://www.facebook.com/go4ceo• https://www.linkedin.com/in/go4-ceo-493310178/► BUSINESS INQUIRIES ONLY:• Email ➭ john@go4ceo.com► THINGS I MENTIONED:• Breaking through the normal Financial Advisor to do listHi it's John, thanks for stopping by! This channel is a source for Business Owners and Entrepreneurs to access the best insights and strategies from the greatest minds in the business world. Hope you enjoy this video, find value in it, and most importantly take action from what you learn here! FTC Legal Disclaimer - Some links found in the description box of my videos may be affiliate links, meaning I will make commission on sales you make through my link. This is at no extra cost to you to use my links/codes, it's just one more way to support me and my channel! :)#businesstalk #businessownerinterview #ceointerviews

In this insightful episode of the Go4CEO Podcast, we sit down with Dr. Michelle Griffin, founder of Griffin Resources, to explore the power of purpose-driven leadership, transformative HR practices, and what it takes to build thriving teams in today’s competitive business world.

With a doctorate in Industrial/Organizational Psychology and decades of real-world leadership experience, Michelle has carved out a unique space in the world of human resources, organizational development, and executive consulting. She shares her journey from academic researcher to founder and the mission behind Griffin Resources: helping organizations build aligned, resilient, and high-performing cultures.

You’ll learn:

• Why aligning people strategy with business strategy is critical to growth

• How to create emotionally intelligent workplaces that retain top talent

• The difference between transactional HR and transformational leadership

• Insights on leadership development, DEI, and organizational change

• How Michelle scaled Griffin Resources by leading with vision and purpose

Dr. Griffin’s passion for empowering both individuals and organizations shines throughout the episode. Her approach blends psychology, data, and business strategy to create real impact.

Whether you’re a founder, CEO, HR leader, or aspiring changemaker, this episode will inspire you to reimagine how you lead and grow your team.

Like, Subscribe, and Tap the Notification Bell for more game-changing conversations from the Go4CEO Podcast.

#MichelleGriffinPhD #GriffinResources #PurposeDrivenLeadership #OrganizationalPsychology #HRInnovation #Go4CEO #LeadershipDevelopment #CultureStrategy

In this impactful episode of the Go4CEO Podcast, we sit down with Butch Zemar, founder and CEO of Elite Benefits of America, to uncover how he’s helping employers take control of skyrocketing health insurance costs while building smarter, more sustainable businesses.

With over two decades in the insurance and benefits space, Butch has become a respected voice for redefining how companies approach employee healthcare, compliance, and long-term cost containment. He shares how entrepreneurs and business owners can move beyond traditional group health plans and adopt strategic benefits models that align with business growth.

You’ll learn:

• How Butch transitioned from broker to founder—and built a purpose-driven benefits firm

• The hidden costs in traditional group health insurance

• Smart strategies to reduce premiums without sacrificing coverage

• Why educating employers is key to reshaping the benefits landscape

• How Elite Benefits helps business owners regain financial control and attract top talent

Butch also dives into the entrepreneurial mindset it takes to launch and scale a specialized service business in a highly regulated industry. His journey is filled with practical insights on sales, relationship building, client retention, and brand trust.

Whether you’re a CEO, HR leader, or entrepreneur looking to better manage your company’s healthcare strategy, this episode is packed with value.

Like, Subscribe, and Hit the Notification Bell for weekly conversations with top business minds.

#ButchZemar #EliteBenefits #BusinessHealthInsurance #Entrepreneurship #Go4CEO #EmployeeBenefits #BusinessGrowth #HealthcareStrategy

San Diablo Artisan Churros

In this powerful episode of the Go4CEO Podcast, we sit down with Matthew Stafford, founder of Build Grow Scale, to uncover the secrets behind building, optimizing, and scaling a successful eCommerce business. With decades of entrepreneurial experience and a proven system that has helped generate millions in online revenue, Matthew brings deep insights into eCommerce ownership, conversion rate optimization, and sustainable growth.

We dive into Matthew’s journey from humble beginnings to leading a top-tier optimization agency, and explore the mindset shifts that separate struggling store owners from those who thrive. He shares the Revenue Optimization™ framework, developed through years of testing and scaling Shopify brands, and how data—not guesswork—drives consistent profits.

You’ll learn:

Why most eCom businesses fail—and how to avoid common traps

• How to turn traffic into conversions without spending more on ads

• What it means to truly “own” your business vs. working in it

• The tools, KPIs, and systems every eCom entrepreneur needs to master

• Why mentorship and mindset matter just as much as tactics

  
  

Whether you’re an aspiring entrepreneur or seasoned store owner, this episode delivers tactical wisdom and entrepreneurial fuel to help you Build, Grow, and Scale your business like never before.

Subscribe, Like, and Hit the Notification Bell to keep leveling up with top business leaders every week.

#MatthewStafford #BuildGrowScale #eCommerceGrowth #ShopifySuccess #EntrepreneurMindset #BusinessOwnership #Go4CEO