In this dynamic episode of the GO4CEO Podcast, we welcome Alan Stern, founder and President of Persona Marketing and creator of the powerful H.E.A.T. Method. Designed specifically for commission-based sales professionals, small business owners, and service professionals in industries like real estate, insurance, and finance, Alan shows how to become a content-generating force on social media—without ever relying on expensive agencies.Alan shares his proven DIY approach to marketing using freemium apps, artificial intelligence (AI), and the psychology of influence. His H.E.A.T. method—Humor, Education, Adding value, and Trust—enables professionals to humanize their brand, build relatability, and create consistent engagement that builds sustainable lead pipelines.🎯 In this episode, you’ll uncover:How humor and storytelling make your content unforgettableWays to educate your network while positioning yourself as an expertAdding real value that keeps you top of mindBuilding trust through testimonials and genuine engagementLeveraging AI to streamline content creation and maximize ROIWhether you’re building a professional brand or scaling your outreach strategy, Alan’s blend of neuroscience-based marketing and practical tools will transform how you connect online. Discover how his frameworks help you stand out on social media, generate leads, and build meaningful relationships—all without spending a fortune.🔗 Tune in now to learn actionable strategies you can implement immediately.👉 Subscribe, rate, and share—especially with someone who could use a marketing breakthrough.➭ If you found this video valuable, give it a like.➭ If you know someone who needs to see it, share it.➭ Leave a comment below with your thoughts.➭ Add it to a playlist if you want to watch it later. ★☆★ SUBSCRIBE TO MY YOUTUBE CHANNEL: ★☆★• Click Here ➭ https://www.youtube.com/channel/UCY4OPMYLU-Bzl0AAplu-dig?sub_confirmation=1 ► SOCIAL MEDIA • Instagram ➭ https://www.instagram.com/johnpandrade/• https://www.facebook.com/go4ceo• https://www.linkedin.com/in/go4-ceo-493310178/► BUSINESS INQUIRIES ONLY:• Email ➭ john@go4ceo.com► THINGS I MENTIONED:• Hi it's John, thanks for stopping by! This channel is a source for Business Owners and Entrepreneurs to access the best insights and strategies from the greatest minds in the business world. Hope you enjoy this video, find value in it, and most importantly take action from what you learn here! FTC Legal Disclaimer - Some links found in the description box of my videos may be affiliate links, meaning I will make commission on sales you make through my link. This is at no extra cost to you to use my links/codes, it's just one more way to support me and my channel! :)#businesstalk #businessownerinterview #ceointerviews

In this power-packed episode of the GO4CEO Podcast, we sit down with Jacob Hicks—a sales strategist, speaker, and coach who's turning rejection into rocket fuel for success.From his early struggles to transforming entire sales teams, Jacob delivers tactical, mindset-driven strategies that help business leaders, entrepreneurs, and sales pros go from chaos to clarity. If you've ever felt paralyzed by fear of rejection, struggled to follow up consistently, or wondered how to scale your efforts sustainably—this is the conversation you can’t afford to miss.💡 What you’ll learn in this episode:Why fearless selling is the future—and how to master itThe one mindset shift that can double your close rateHow to implement systems that drive sustainable growthThe secret to powerful follow-ups that build real relationshipsJacob’s personal journey from sales burnout to business breakthroughWhether you're a CEO, founder, or rising sales leader, Jacob brings the clarity, energy, and practical wisdom to level up your business and life.📍Connect with Jacob:🔗 Website: jacobhickscoach.com🔗 LinkedIn: Jacob Hicks🔗 Facebook: @jacob.hicks.7334🎯 Subscribe, rate, and share this episode with someone who’s ready to go for CEO-level growth.➭ If you found this video valuable, give it a like.➭ If you know someone who needs to see it, share it.➭ Leave a comment below with your thoughts.➭ Add it to a playlist if you want to watch it later. ★☆★ SUBSCRIBE TO MY YOUTUBE CHANNEL: ★☆★• Click Here ➭ https://www.youtube.com/channel/UCY4OPMYLU-Bzl0AAplu-dig?sub_confirmation=1 ► SOCIAL MEDIA • Instagram ➭ https://www.instagram.com/johnpandrade/• https://www.facebook.com/go4ceo• https://www.linkedin.com/in/go4-ceo-493310178/► BUSINESS INQUIRIES ONLY:• Email ➭ john@go4ceo.com► THINGS I MENTIONED:• Tap in right at the moment you want to tap out!Hi it's John, thanks for stopping by! This channel is a source for Business Owners and Entrepreneurs to access the best insights and strategies from the greatest minds in the business world. Hope you enjoy this video, find value in it, and most importantly take action from what you learn here! FTC Legal Disclaimer - Some links found in the description box of my videos may be affiliate links, meaning I will make commission on sales you make through my link. This is at no extra cost to you to use my links/codes, it's just one more way to support me and my channel! :)#businesstalk #businessownerinterview #ceointerviews

What does it take to lead a logistics company from the heart of New York and make waves globally? In this episode of the GO4CEO Podcast, we sit down with the dynamic CEO of Simple Forwarding, a fast-growing player in the freight forwarding and logistics space.From navigating global supply chain challenges to building trust with clients across borders, this episode unpacks what it really takes to succeed in today’s competitive shipping and logistics industry. You’ll hear how the CEO turned Simple Forwarding into a high-performance operation by focusing on customer relationships, transparency, and strategic innovation.📦 Topics we cover:The future of freight forwarding in a digital-first economyKey logistics trends CEOs can’t ignoreHow to scale a service-based business with operational excellenceSimple Forwarding’s approach to solving global shipping pain pointsWhether you’re in e-commerce, manufacturing, or B2B distribution, this episode delivers valuable insights for any business relying on logistics to grow.🌍 If you're a CEO, entrepreneur, or operations leader, this is your inside look into the mindset of a logistics innovator making global moves from the epicenter of New York.👉 Tune in, subscribe, and take notes—because simple doesn’t mean easy.#SimpleForwarding #LogisticsCEO #FreightForwarding #GO4CEO #BusinessGrowth #ShippingSolutions➭ If you found this video valuable, give it a like.➭ If you know someone who needs to see it, share it.➭ Leave a comment below with your thoughts.➭ Add it to a playlist if you want to watch it later. ★☆★ SUBSCRIBE TO MY YOUTUBE CHANNEL: ★☆★• Click Here ➭ https://www.youtube.com/channel/UCY4OPMYLU-Bzl0AAplu-dig?sub_confirmation=1 ► SOCIAL MEDIA • Instagram ➭ https://www.instagram.com/johnpandrade/• https://www.facebook.com/go4ceo• https://www.linkedin.com/in/go4-ceo-493310178/► BUSINESS INQUIRIES ONLY:• Email ➭ john@go4ceo.com► THINGS I MENTIONED:• Intrapreneur to Buying the Business Hi it's John, thanks for stopping by! This channel is a source for Business Owners and Entrepreneurs to access the best insights and strategies from the greatest minds in the business world. Hope you enjoy this video, find value in it, and most importantly take action from what you learn here! FTC Legal Disclaimer - Some links found in the description box of my videos may be affiliate links, meaning I will make commission on sales you make through my link. This is at no extra cost to you to use my links/codes, it's just one more way to support me and my channel! :)#businesstalk #businessownerinterview #ceointerviews