Email and CRM are two of the most powerful and most underused tools in fintech marketing.

In this episode, Sally is joined by Eliane Coudoro, founder of CRM agency Seventy Eight, to unpack why so many fintechs drop the ball after acquisition… and what to do instead.

Eliane shares:

• Why sending to everyone is not a strategy
  
  
• How to build a high-quality email list (without shady imports)
  
  
• What sender reputation really means and how to protect it
  
  
• How to spot journey drop-offs and turn them into conversion points
  
  
• The biggest myths holding your email back
  
  
• A fintech case study that increased first trader revenue by 184%

If you’re spending budget on acquisition but neglecting retention, this one’s for you.

Useful links:

Connect with Eliane Coudoro on Linkedin: https://www.linkedin.com/in/eliane-coudoro/

Connect with Sally Baker on Linkedin: https://www.linkedin.com/in/sallybaker/

In the ever-evolving world of fintech, standing out is no small task — and sometimes that means a rebrand.

In this episode, Katie Hayes, Head of Marketing at Ozone API, shares her experience of leading rebrands for both challenger startups and established organisations navigating change.

Here’s a short summary of what we covered:

• Why larger brands rebrand to refresh, while startups rebrand to cut through
• The importance of running a brand audit before touching design
• How to keep stakeholders aligned (and avoid too many cooks)
• Why a rebrand is a business strategy, not just a logo update
• What to prioritise for launch — from your website to internal excitement
• How to measure if your new messaging is actually landing

Packed with practical advice and real-world lessons, this conversation is a must-listen for anyone planning or considering a rebrand.

Catch it now!

Useful links:

Connect with Katie Hayes on Linkedin: https://www.linkedin.com/in/katiejayhayes/

Connect with Sally Baker on Linkedin: https://www.linkedin.com/in/sallybaker/

In this episode of Funnel This, Sally Baker talks to Tricia Rogers about Fame, Feeling, and Fluency: a practical, scalable framework for B2B marketing that balances brand-building with pipeline delivery.

Tricia explains why B2B brands can’t afford to pick between brand and demand, how to build trust and recognition across complex buying cycles, and where to start — and scale — if you’re a start-up or an enterprise.

This is a roadmap for making your brand more memorable, more human, and more seamless across every touchpoint, and for making growth marketing work harder as a result.

Useful links:

Connect with Tricia Rogers on Linkedin: https://www.linkedin.com/in/tricia-rogers/

Connect with Sally Baker on Linkedin: https://www.linkedin.com/in/sallybaker/