💰 Ever wonder what it takes to get real venture capital in the cleaning industry? In this episode of Hard Refresh, co-hosts Karina Neff and Caden Hutchens sit down with Brian Snow, Managing Partner at Impala Ventures, to break down how VC firms assess janitorial tech—and why most startups fumble before they’re funded.

From AI-powered cleaning sensors to robotic scrubbers, this episode reveals what investors are actually looking for, why grit matters more than pitch decks, and how the next decade of cleaning tech will be shaped by capital, culture, and clarity.

In This Episode:

🔹 Quick Control:

• CLX returns June 24 — Topic: Robotics 🤖

• Join our live Hard Refresh podcast + workshop at ISSA Business Growth Strategies (June 10–11, Chicago)👉 Register here

💥 Use code BGS10! for 10% off

• Upcoming July 15 webinar led by Gerald from BrightGo

🔹 Clear Cache:

• Inside Impala Ventures: how a family office targets built environment tech

• Why “janitorial tech” still struggles to scale—and how to fix it

• The truth about unicorn founders and the myth of instant funding

• What makes or breaks a startup founder (hint: it’s not the slide deck)

• How AI, robotics, and sensor-driven models are changing the game for frontline work

• Why your customers won’t pay for tech—so bake it into your service

• The hidden power of synergizing your portfolio and turning clients into investors

🎯 Whether you're a service provider exploring tech, a startup eyeing BSCs, or just curious about how VCs think—this episode is your playbook for making smarter innovation bets.

🎧 Subscribe & Follow Hard Refresh on Spotify, YouTube, and your favorite podcast platform to stay ahead of the curve.

Connect with Brian: https://www.linkedin.com/in/briansnow/
Connect with Karina: https://www.linkedin.com/in/karina-neff-01b0782a/
Connect with Caden: https://www.linkedin.com/in/caden-hutchens/