In this episode of the Full of Words podcast, Sue Kennedy sits down with Jason Fernandez — CEO and co-founder of Best Hour of Their Day, CrossFit gym owner of 17+ years, business coach, mindset advocate, and proud member of “the future… but in the past” (you’ll get it when you listen).

From the other side of the world — and technically one day behind — Jason joins Sue for a deeply insightful conversation about fitness, language, business mindset, and why CrossFit gym owners accidentally become business owners more often than they’d like to admit.

Jason shares how helping gym owners build stronger businesses is, at its core, a retirement plan for people who spend their lives building everyone else’s strength. The two dive into how our words shape our beliefs, identities, and choices — whether it’s soft talk sneaking into our sentences (“maybe, kinda, should, possibly...”) or old stories we’ve unknowingly carried for decades.

Sue opens up about her own journey with health and resilience, and they alsoexplore how fitness, mindset, and language all collide to shape the lives we build. They touch on Jason’s upcoming book, “The Affiliate Blueprint” (working title… soft talk intentional), plus the wildly underestimated power of simply asking someone: “Is there something I can do for you?”

Whether you’re in business, fitness, or just trying to clean up your self-talk, this conversation will leave you thinking differently about the words you use… and the weights you lift.

Tune in now!

Highlights:

(01:28) What CrossFit really is — and why it’s more than a tough workout

(03:05) Sue’s health journey and how fitness helped her through cancer

(05:53) Where words, mindset, and business collide

(07:31) “Soft talk” — the sneaky language habits sabotaging your confidence

(09:34) How one professor’s comment shaped Jason’s identity for decades

(11:02) Victim mentality vs. personal responsibility in business

(14:15) Tailoring language to different personalities

(16:09) How Jason opens conversations: “Is there anything I can do for you?”

(19:22) Jason’s upcoming book: The Affiliate Blueprint

(28:20) Free resources for gym owners — and why business is business

(30:01) Why every business owner should start a podcast

(32:41) Final wisdom from Jason: done is better than perfect

Sue Kennedy Links:

Website:authoracademy.com.au

LinkedIn:Sue Kennedy Book Coaching Expert

Facebook:
http://facebook.com/TheNo1AuthorAcademy
https://www.facebook.com/groups/authoracademycollective

Twitter: thauthoracademy

Email:sue@authoracademy.com.au

Booking Link: https://suekennedy.as.me/complimentarysession

Guest Link:
Offer for listeners: https://www.besthouroftheirday.com/affiliate-tools
Website: https://besthouroftheirday.com
Instagram: @besthouroftheirday @coach_jfern
Podcast: Best Hour of Their Day on Spotify
Free Mini-Course: https://besthouroftheirday.com/podcast-mini-course

In this insightful episode of the Full of Words podcast, Sue Kennedy welcomes Simone Henry, a client lifecycle marketer who specialises in helping small business owners create streamlined, strategic pathways that turn leads into clients — and clients into long-term advocates.

Joining from Washington, D.C., Simone shares her holistic approach to marketing, one that goes far beyond lead generation. She discusses the importance of understanding each step of the client journey, the role of language in uncovering a client’s true goals, and why meaningful conversations are often the key to sustainable growth.

Sue and Simone explore the value of masterminds, the clarity that comes from speaking ideas out loud, and the importance of building relationships rather than chasing quick sales. Simone also speaks about her nearly completed book, her passion for supporting established entrepreneurs, and the often-overlooked importance of maintaining and nurturing an email list.

Packed with practical guidance and grounded wisdom, this episode is an excellent resource for business owners who want to strengthen their marketing foundations and create deeper, more profitable client relationships.

Listen now!

Highlights:

• (02:17) What a holistic marketing approach truly involves
• (03:55) How language, listening, and communication shape Simone’s strategy
• (05:42) Recognising when a potential client is not the right fit
• (07:00) Shifting perspectives by speaking ideas aloud
• (08:47) Why “business therapy” is a real part of entrepreneurship
• (10:03) How masterminds support growth, clarity, and decision-making
• (13:34) Building relationships over transactions
• (14:44) The evolution of choosing a niche
• (16:14) The importance of defining your ideal client clearly
• (18:07) Why Simone focuses on established business owners
• (21:13) Why every email address represents a person — and an opportunity
• (23:39) How check-in emails improve engagement and deliverability
• (26:22) Simone’s offer: 66 marketing strategy gaps to explore
• (28:15) Final reflections on treating your audience as people, not data

Sue Kennedy Links:

Website:authoracademy.com.au

LinkedIn:Sue Kennedy Book Coaching Expert

Facebook:
http://facebook.com/TheNo1AuthorAcademy
https://www.facebook.com/groups/authoracademycollective

Twitter: thauthoracademy

Email:sue@authoracademy.com.au

Booking Link: https://suekennedy.as.me/complimentarysession

Guest Link:
https://community.simonehenry.com/66

In this inspiring episode of the Full of Words podcast, Sue Kennedy welcomes Laetitia Bouffard Roupe — a French-born, Spain-based freelance model, dancer, and author — for a thoughtful conversation on creativity, self-expression, and the beauty of slowing down in a fast-paced digital world.

With a background in classical ballet, yoga, and fitness, Laetitia shares how movement became her language long before words did. As a full-time freelance model collaborating with photographers around the globe, she discusses the freedom and responsibility of managing her own artistic career, as well as the deep satisfaction that comes from creating meaningful, emotive imagery.

The discussion delves into her latest publication, Unseen, a fine-art photo book featuring never-before-released works — a project designed to encourage people to step away from their screens and reconnect with printed art. Laetitia also reflects on her mission to inspire others, from aspiring artists and photographers to those simply seeking more presence and purpose in their daily lives.

Together, Sue and Laetitia explore what it means to honor one’s creative vision, the balance between art and authenticity, and the importance of staying true to one’s message in a world driven by trends and algorithms.

Listen now!

To experience Laetitia’s artistic vision firsthand, visit laetitiamodel.com and subscribe to her newsletter to receive 20% off her exquisite new photo book, Unseen.

Highlights:

• (01:28) How ballet and movement shaped Laetitia’s approach to modeling and art
• (05:32) The freedom and discipline of freelance modeling
• (09:15) Behind the creation of Unseen: bringing unseen art to the printed page
• (13:04) The possibility of a future memoir and the power of collaboration
• (17:38) Choosing quality and craftsmanship in publishing
• (21:54) Laetitia’s timeless advice: be present, follow your dreams, and take action

Sue Kennedy Links:

Website:authoracademy.com.au

LinkedIn:Sue Kennedy Book Coaching Expert

Facebook:
http://facebook.com/TheNo1AuthorAcademy
https://www.facebook.com/groups/authoracademycollective

Twitter: thauthoracademy

Email:sue@authoracademy.com.au

Booking Link: https://suekennedy.as.me/complimentarysession

Catherine James Links:

Website:catherinejames.au

LinkedIn:Catherine (CJ) James

Facebook:
Catherine James Creative
https://www.facebook.com/groups/doinitdaily/

Instagram:@catherinejamescreative

Email: cj@catherinejamescreative.com.au

Booking Link: https://catherinejames.au/contact

Guest Link:
https://laetitiamodel.com/
https://www.instagram.com/laetitia_channel_model/

In this enlightening episode of the Full of Words podcast, Sue Kennedy welcomes Tina LeAnn, founder of The Sovereign Soul, for a conversation that blends practical wisdom with soulful insight. Speaking from her home in Utah, Tina shares her evolution from portrait photographer to transformational guide, helping individuals reconnect with purpose and authenticity.

Through the integration of Human Design, Gene Keys, and Neuro-Linguistic Programming (NLP), Tina supports clients—particularly women in midlife—on a journey of understanding their energetic blueprint, rewriting limiting narratives, and creating meaningful change. She explains how small, conscious decisions guided by one’s “Future You” can lead to deep transformation, both personally and professionally.

Together, Sue and Tina explore the courage it takes to trust intuition, the art of listening to life’s “whispers” before they become “screams,” and the balance between spiritual insight and grounded action. This episode offers listeners a graceful reminder that empowerment begins with awareness—and that every aligned choice brings us closer to our highest potential.

Claim your free Future-You Framework PDF and guided meditation—start aligning with your future self today.

Highlights:

• (01:10) Tina’s journey from Wisconsin to Utah and the birth of The Sovereign Soul
• (02:59) The integration of Human Design, Gene Keys, and NLP in personal transformation
• (13:42) Discovering your energetic blueprint and unlocking your innate potential
• (28:30) The creative process of writing and trusting intuitive flow
• (30:11) “Listen to the whispers”—how intuition speaks before life starts shouting
• (31:14) Introducing The Future-You Framework: making aligned choices through awareness
• (31:20) Tina’s gift: a free PDF and meditation to help listeners embody their “Future You”
• (32:36) Following the breadcrumbs—trusting small steps toward transformation

Sue Kennedy Links:

Website:authoracademy.com.au

LinkedIn:Sue Kennedy Book Coaching Expert

Facebook:
http://facebook.com/TheNo1AuthorAcademy
https://www.facebook.com/groups/authoracademycollective

Twitter: thauthoracademy

Email:sue@authoracademy.com.au

Booking Link: https://suekennedy.as.me/complimentarysession

Catherine James Links:

Website:catherinejames.au

LinkedIn:Catherine (CJ) James

Facebook:
Catherine James Creative
https://www.facebook.com/groups/doinitdaily/

Instagram:@catherinejamescreative

Email: cj@catherinejamescreative.com.au

Booking Link: https://catherinejames.au/contact

Guest Link:
https://thesovereignsoul.co/
https://www.instagram.com/iamtinalea

In this deeply moving episode of the Full of Words podcast, Sue Kennedy speaks with Esther Collas—film industry professional, writer, and advocate—whose powerful voice is helping to reshape how we understand trauma, resilience, and recovery. Esther shares her journey from experiencing sexual assault and enduring the challenges of the legal system, to finding healing through self-acceptance, storytelling, and the sea.

Esther opens up about the realities survivors face both inside and outside the courtroom, the long and often nonlinear process of healing, and why she no longer identifies as a “victim” or “survivor,” but simply as herself. Together, Sue and Esther explore the importance of community, the courage it takes to speak out, and how growth can emerge—not from erasing pain—but from acknowledging it and learning to live fully again.

You will walk away with a deeper understanding of empathy, the power of language in healing, and how self-forgiveness can become the foundation for true freedom.

Listen now!

Highlights:

• (01:20) Esther’s introduction and her decision to speak openly about her experience.
• (04:33) The reality of legal systems and the biases survivors face in courtrooms.
• (07:43) Understanding invisible trauma and the impact of “bruises on the inside.”
• (11:49) Letting go of the idea that “everything happens for a reason.”
• (14:58) The role of acceptance and self-awareness in the healing process.
• (16:46) Writing and speaking as tools for recovery and advocacy.
• (27:30) Redefining forgiveness and releasing anger without losing strength.
• (35:29) A message to survivors: healing is not about returning to who you were—it’s about discovering who you can become.
  
  
  

Sue Kennedy Links:

Website:authoracademy.com.au

LinkedIn:Sue Kennedy Book Coaching Expert

Facebook:
http://facebook.com/TheNo1AuthorAcademy
https://www.facebook.com/groups/authoracademycollective

Twitter: thauthoracademy

Email:sue@authoracademy.com.au

Booking Link: https://suekennedy.as.me/complimentarysession

Catherine James Links:

Website:catherinejames.au

LinkedIn:Catherine (CJ) James

Facebook:
Catherine James Creative
https://www.facebook.com/groups/doinitdaily/

Instagram:@catherinejamescreative

Email: cj@catherinejamescreative.com.au

Booking Link: https://catherinejames.au/contact

Guest Link:
https://www.instagram.com/changingcurrents.co/

In this insightful episode of the Full of Words podcast, Sue Kennedy welcomes Cathy Gagliardi, Canadian author, educator, and creator of the BELLYFLIES METHOD™. Cathy shares her inspiring journey from writing children’s books that help kids navigate emotions to developing a coaching framework that supports parents and caregivers in communicating with clarity and empathy.

Together, Sue and Cathy explore the importance of emotional intelligence within families—how simple, practical strategies can help children express feelings and parents respond with understanding. Cathy discusses her book, Discovering the BELLYFLIES METHOD™: Giving Your Neurodivergent Children a Voice, and explains how this approach transforms everyday challenges into opportunities for connection, understanding, and growth.

This episode is filled with heartfelt stories, practical tools, and empowering reminders that every parent already has what it takes to guide their children toward emotional wellness—sometimes, they just need the right method to bring it out.

Ready to bring more calm and connection into your parenting journey? Listen now!

Also, schedule your free 15-minute consultation with Cathy Gagliardi at bellyfliesmethod.com to learn how the BELLYFLIES METHOD™ can help you support your child’s emotional development—and strengthen your family’s communication for life.

Highlights:

• (01:30) Cathy’s transition from children’s author to emotional wellness advocate for families.
• (02:40) The inspiration and framework behind the BELLYFLIES METHOD™.
• (16:25) Introducing Discovering the BELLYFLIES METHOD™ and how it supports both neurodivergent and neurotypical children.
• (17:19) Using emotion charts and visual tools to help children communicate what they feel.
• (18:04) How Cathy’s personal journey and family experiences shaped her passion for helping others.
• (25:00) The power of mindful communication—why acknowledgement and presence matter.
• (27:17) Cathy’s encouragement for parents: recognizing their strength and celebrating progress.

Sue Kennedy Links:

Website:authoracademy.com.au

LinkedIn:Sue Kennedy Book Coaching Expert

Facebook:
http://facebook.com/TheNo1AuthorAcademy
https://www.facebook.com/groups/authoracademycollective

Twitter: thauthoracademy

Email:sue@authoracademy.com.au

Booking Link: https://suekennedy.as.me/complimentarysession

Catherine James Links:

Website:catherinejames.au

LinkedIn:Catherine (CJ) James

Facebook:
Catherine James Creative
https://www.facebook.com/groups/doinitdaily/

Instagram:@catherinejamescreative

Email: cj@catherinejamescreative.com.au

Booking Link: https://catherinejames.au/contact

Guest Link:
Bellyfliesmethod.com
twinklinglynx.com
cathy@bellyfliesmethod.com

There won’t be a new episode this week, but we’ve lined up some special recap episodes for you to enjoy! It’s the perfect chance to revisit some of our favorite moments and conversations.

Thanks for listening—we can’t wait to share more fresh episodes with you soon!

In this episode of the Full of Words podcast, Sue Kennedy and CJ sit down with Suzanne Jabour, a grieving mom who has transformed her loss into a mission to educate others about grief. Suzanne shares her personal journey after losing her son Ben in 2020 and how it led her to become a grief educator, speaker, and coach. They delve into the importance of using thoughtful, meaningful language around grief, avoiding clichés, and fostering real connections with those who are grieving.

They also touch on Suzanne's involvement in writing projects focused on grief in leadership and the workplace, highlighting the significant impact of unaddressed grief in professional settings. Learn about the staggering costs of grief on mental health and workplace dynamics, as well as actionable steps to create more supportive environments for those in mourning.

Don’t miss this episode—tune in now!

Highlights:

• (02:02) Suzanne explains her work in grief education and its language aspects.
• (03:49) Suzanne's personal journey, including the loss of her son, Ben.
• (07:06) The misconception about avoiding talking to a grieving person.
• (10:27) Importance of making specific offers for help to grieving individuals.
• (12:39) Challenges grievers face with "brain fog" and accepting vague offers.
• (16:17) Creating safe spaces for grieving emotions to flow without judgment.
• (19:44) Importance of choosing words that foster connection, not isolation.
• (23:32) Naming emotional experiences, like "ugly crying," brings comfort and acceptance.
• (26:18) Inadequate grief leave policies in the workplace.
• (27:41) Consequences of grief isolation and the financial cost to businesses.
• (31:36) Aligning grief policies with psychological safety in workplaces.

Sue Kennedy Links:

Website:authoracademy.com.au

LinkedIn:Sue Kennedy Book Coaching Expert

Facebook:
http://facebook.com/TheNo1AuthorAcademy
https://www.facebook.com/groups/authoracademycollective

Twitter: thauthoracademy

Email:sue@authoracademy.com.au

Booking Link: https://suekennedy.as.me/complimentarysession

Catherine James Links:

Website:catherinejames.au

LinkedIn:Catherine (CJ) James

Facebook:
Catherine James Creative
https://www.facebook.com/groups/doinitdaily/

Instagram:@catherinejamescreative

Email: cj@catherinejamescreative.com.au

Booking Link: https://catherinejames.au/contact

Guest Links:
Website: https://linktr.ee/SuzanneJabourGriefEducation

In this episode of the Full of Words podcast, Sue Kennedy speaks with Lisa Phillips—bestselling author, TEDx speaker, Army veteran, and founder of Gizmo’s Gift. Lisa shares her remarkable journey from serving in the U.S. Army and advocating for military working dogs to becoming a single mother and ultimately launching She Will Rise, a coaching ministry dedicated to helping women step confidently into their purpose.

Their discussion explores the power of resilience, the importance of communication, and how faith and intentional language can transform both business and personal lives. Lisa’s story illustrates how life’s challenges can become the foundation for growth, leadership, and new opportunities.

Tune in to gain practical insights into effective communication, overcoming limiting beliefs, and embracing purpose-driven leadership.

Lisa Phillips is offering an exclusive discount on her 6- and 12-month coaching packages—just for listeners of this episode! Visit She Will Rise Life and mention the Full of Words podcast to claim your special offer today.

Highlights:

• (02:21) Lisa’s Army background and how it shaped her leadership and coaching approach.
• (03:50) Facing postpartum challenges and single motherhood with resilience and faith.
• (05:06) Contributing to federal legislation reclassifying military working dogs.
• (08:49) Coaching women with a five-step framework, guided by faith and practical strategy.
• (11:20) Why belief in being “equipped for the challenge” is key to overcoming adversity.
• (13:36) Adapting communication styles for clarity, connection, and impact.
• (15:20) A practical communication exercise Lisa uses with clients to reduce miscommunication.
• (20:10) Her contribution to Wealthy in Wisdom and plans for her own book.
• (21:52) A powerful takeaway: ask for the next right step, then move forward in faith.

Sue Kennedy Links:

Website:authoracademy.com.au

LinkedIn:Sue Kennedy Book Coaching Expert

Facebook:
http://facebook.com/TheNo1AuthorAcademy
https://www.facebook.com/groups/authoracademycollective

Twitter: thauthoracademy

Email:sue@authoracademy.com.au

Booking Link: https://suekennedy.as.me/complimentarysession

Catherine James Links:

Website:catherinejames.au

LinkedIn:Catherine (CJ) James

Facebook:
Catherine James Creative
https://www.facebook.com/groups/doinitdaily/

Instagram:@catherinejamescreative

Email: cj@catherinejamescreative.com.au

Booking Link: https://catherinejames.au/contact

Guest Link:
Website: www.SheWillRise.life