In this episode of the Full of Words podcast, Sue Kennedy sits down with Jason Fernandez — CEO and co-founder of Best Hour of Their Day, CrossFit gym owner of 17+ years, business coach, mindset advocate, and proud member of “the future… but in the past” (you’ll get it when you listen).

From the other side of the world — and technically one day behind — Jason joins Sue for a deeply insightful conversation about fitness, language, business mindset, and why CrossFit gym owners accidentally become business owners more often than they’d like to admit.

Jason shares how helping gym owners build stronger businesses is, at its core, a retirement plan for people who spend their lives building everyone else’s strength. The two dive into how our words shape our beliefs, identities, and choices — whether it’s soft talk sneaking into our sentences (“maybe, kinda, should, possibly...”) or old stories we’ve unknowingly carried for decades.

Sue opens up about her own journey with health and resilience, and they alsoexplore how fitness, mindset, and language all collide to shape the lives we build. They touch on Jason’s upcoming book, “The Affiliate Blueprint” (working title… soft talk intentional), plus the wildly underestimated power of simply asking someone: “Is there something I can do for you?”

Whether you’re in business, fitness, or just trying to clean up your self-talk, this conversation will leave you thinking differently about the words you use… and the weights you lift.

Tune in now!

Highlights:

(01:28) What CrossFit really is — and why it’s more than a tough workout

(03:05) Sue’s health journey and how fitness helped her through cancer

(05:53) Where words, mindset, and business collide

(07:31) “Soft talk” — the sneaky language habits sabotaging your confidence

(09:34) How one professor’s comment shaped Jason’s identity for decades

(11:02) Victim mentality vs. personal responsibility in business

(14:15) Tailoring language to different personalities

(16:09) How Jason opens conversations: “Is there anything I can do for you?”

(19:22) Jason’s upcoming book: The Affiliate Blueprint

(28:20) Free resources for gym owners — and why business is business

(30:01) Why every business owner should start a podcast

(32:41) Final wisdom from Jason: done is better than perfect

Sue Kennedy Links:

Website:authoracademy.com.au

LinkedIn:Sue Kennedy Book Coaching Expert

Facebook:
http://facebook.com/TheNo1AuthorAcademy
https://www.facebook.com/groups/authoracademycollective

Twitter: thauthoracademy

Email:sue@authoracademy.com.au

Booking Link: https://suekennedy.as.me/complimentarysession

Guest Link:
Offer for listeners: https://www.besthouroftheirday.com/affiliate-tools
Website: https://besthouroftheirday.com
Instagram: @besthouroftheirday @coach_jfern
Podcast: Best Hour of Their Day on Spotify
Free Mini-Course: https://besthouroftheirday.com/podcast-mini-course

In this insightful episode of the Full of Words podcast, Sue Kennedy welcomes Simone Henry, a client lifecycle marketer who specialises in helping small business owners create streamlined, strategic pathways that turn leads into clients — and clients into long-term advocates.

Joining from Washington, D.C., Simone shares her holistic approach to marketing, one that goes far beyond lead generation. She discusses the importance of understanding each step of the client journey, the role of language in uncovering a client’s true goals, and why meaningful conversations are often the key to sustainable growth.

Sue and Simone explore the value of masterminds, the clarity that comes from speaking ideas out loud, and the importance of building relationships rather than chasing quick sales. Simone also speaks about her nearly completed book, her passion for supporting established entrepreneurs, and the often-overlooked importance of maintaining and nurturing an email list.

Packed with practical guidance and grounded wisdom, this episode is an excellent resource for business owners who want to strengthen their marketing foundations and create deeper, more profitable client relationships.

Listen now!

Highlights:

• (02:17) What a holistic marketing approach truly involves
• (03:55) How language, listening, and communication shape Simone’s strategy
• (05:42) Recognising when a potential client is not the right fit
• (07:00) Shifting perspectives by speaking ideas aloud
• (08:47) Why “business therapy” is a real part of entrepreneurship
• (10:03) How masterminds support growth, clarity, and decision-making
• (13:34) Building relationships over transactions
• (14:44) The evolution of choosing a niche
• (16:14) The importance of defining your ideal client clearly
• (18:07) Why Simone focuses on established business owners
• (21:13) Why every email address represents a person — and an opportunity
• (23:39) How check-in emails improve engagement and deliverability
• (26:22) Simone’s offer: 66 marketing strategy gaps to explore
• (28:15) Final reflections on treating your audience as people, not data

Sue Kennedy Links:

Website:authoracademy.com.au

LinkedIn:Sue Kennedy Book Coaching Expert

Facebook:
http://facebook.com/TheNo1AuthorAcademy
https://www.facebook.com/groups/authoracademycollective

Twitter: thauthoracademy

Email:sue@authoracademy.com.au

Booking Link: https://suekennedy.as.me/complimentarysession

Guest Link:
https://community.simonehenry.com/66

In this inspiring episode of the Full of Words podcast, Sue Kennedy welcomes Laetitia Bouffard Roupe — a French-born, Spain-based freelance model, dancer, and author — for a thoughtful conversation on creativity, self-expression, and the beauty of slowing down in a fast-paced digital world.

With a background in classical ballet, yoga, and fitness, Laetitia shares how movement became her language long before words did. As a full-time freelance model collaborating with photographers around the globe, she discusses the freedom and responsibility of managing her own artistic career, as well as the deep satisfaction that comes from creating meaningful, emotive imagery.

The discussion delves into her latest publication, Unseen, a fine-art photo book featuring never-before-released works — a project designed to encourage people to step away from their screens and reconnect with printed art. Laetitia also reflects on her mission to inspire others, from aspiring artists and photographers to those simply seeking more presence and purpose in their daily lives.

Together, Sue and Laetitia explore what it means to honor one’s creative vision, the balance between art and authenticity, and the importance of staying true to one’s message in a world driven by trends and algorithms.

Listen now!

To experience Laetitia’s artistic vision firsthand, visit laetitiamodel.com and subscribe to her newsletter to receive 20% off her exquisite new photo book, Unseen.

Highlights:

• (01:28) How ballet and movement shaped Laetitia’s approach to modeling and art
• (05:32) The freedom and discipline of freelance modeling
• (09:15) Behind the creation of Unseen: bringing unseen art to the printed page
• (13:04) The possibility of a future memoir and the power of collaboration
• (17:38) Choosing quality and craftsmanship in publishing
• (21:54) Laetitia’s timeless advice: be present, follow your dreams, and take action

Sue Kennedy Links:

Website:authoracademy.com.au

LinkedIn:Sue Kennedy Book Coaching Expert

Facebook:
http://facebook.com/TheNo1AuthorAcademy
https://www.facebook.com/groups/authoracademycollective

Twitter: thauthoracademy

Email:sue@authoracademy.com.au

Booking Link: https://suekennedy.as.me/complimentarysession

Catherine James Links:

Website:catherinejames.au

LinkedIn:Catherine (CJ) James

Facebook:
Catherine James Creative
https://www.facebook.com/groups/doinitdaily/

Instagram:@catherinejamescreative

Email: cj@catherinejamescreative.com.au

Booking Link: https://catherinejames.au/contact

Guest Link:
https://laetitiamodel.com/
https://www.instagram.com/laetitia_channel_model/