In this insightful episode of the Full of Words podcast, Sue Kennedy welcomes Simone Henry, a client lifecycle marketer who specialises in helping small business owners create streamlined, strategic pathways that turn leads into clients — and clients into long-term advocates.

Joining from Washington, D.C., Simone shares her holistic approach to marketing, one that goes far beyond lead generation. She discusses the importance of understanding each step of the client journey, the role of language in uncovering a client’s true goals, and why meaningful conversations are often the key to sustainable growth.

Sue and Simone explore the value of masterminds, the clarity that comes from speaking ideas out loud, and the importance of building relationships rather than chasing quick sales. Simone also speaks about her nearly completed book, her passion for supporting established entrepreneurs, and the often-overlooked importance of maintaining and nurturing an email list.

Packed with practical guidance and grounded wisdom, this episode is an excellent resource for business owners who want to strengthen their marketing foundations and create deeper, more profitable client relationships.

Listen now!

Highlights:

• (02:17) What a holistic marketing approach truly involves
• (03:55) How language, listening, and communication shape Simone’s strategy
• (05:42) Recognising when a potential client is not the right fit
• (07:00) Shifting perspectives by speaking ideas aloud
• (08:47) Why “business therapy” is a real part of entrepreneurship
• (10:03) How masterminds support growth, clarity, and decision-making
• (13:34) Building relationships over transactions
• (14:44) The evolution of choosing a niche
• (16:14) The importance of defining your ideal client clearly
• (18:07) Why Simone focuses on established business owners
• (21:13) Why every email address represents a person — and an opportunity
• (23:39) How check-in emails improve engagement and deliverability
• (26:22) Simone’s offer: 66 marketing strategy gaps to explore
• (28:15) Final reflections on treating your audience as people, not data

Sue Kennedy Links:

Website:authoracademy.com.au

LinkedIn:Sue Kennedy Book Coaching Expert

Facebook:
http://facebook.com/TheNo1AuthorAcademy
https://www.facebook.com/groups/authoracademycollective

Twitter: thauthoracademy

Email:sue@authoracademy.com.au

Booking Link: https://suekennedy.as.me/complimentarysession

Guest Link:
https://community.simonehenry.com/66