In this Full Battery Media Podcast episode, I sit down with digital marketing leader Saralynn Finn to talk about what content strategy looks like now that marketing is less about big-budget campaigns and more about trust, clarity, and real human connection.

We dig into why authenticity consistently beats polish, especially as AI content gets easier to create and audiences get better at spotting what feels fake. Saralynn shares a simple filter I love, if your content does not reduce confusion and help someone feel capable of taking a next step, it probably should not exist, and we connect that idea to social impact marketing, brand storytelling, and everyday creator growth. We talk about how to test ideas fast, how to learn from campaigns that do not pop immediately, and why operations and audience needs matter more than internal timelines when you are stuck at zero growth. We also get into practical formats like carousel posts, the bite snack meal framework, and how to design content that builds depth and loyalty without sacrificing reach.

If you are a creator, founder, or marketer trying to grow on LinkedIn, Instagram, or YouTube, this conversation is a straight-up guide to building an authentic brand, creating shareable content, and making marketing that feels real, earns trust, and moves people to action.

In this Full Battery Media Podcast episode, I sit down with Eric Malzone, host of The Future of Fitness and founder of Podcast Collective, to talk about podcasting as the most underrated tool for business growth, networking, and long-term personal development.

We get into how Eric went from corporate sales to owning gyms, then selling them and building a podcasting career with over 500 plus interviews, and why consistency, clear audience intent, and simply asking high level guests matters more than downloads early on. I share how I use podcasting across Full Battery Media to build authority, create meaningful relationships, and learn in public, including why curiosity and asking the “dumb” questions can actually make you a better host and a stronger advocate for your audience.

If you are starting a podcast in 2026, this conversation is a practical guide to committing to the long game, avoiding perfection paralysis, and using interviews to create real opportunities, real friendships, and real momentum.

In this episode of the Full Battery Media Podcast, I sit down with Michael Santiago, Senior Content Editor and Digital Public Relations Specialist at DrugWatch.com, for a real conversation about what actually makes content work in 2025.

We talk about why most creators fail before they ever start, how audience clarity beats clever ideas every time, and why authenticity is not a buzzword, it is a competitive advantage. Michael breaks down how he went from finance content to medical and legal journalism, building authority through EEAT, expert voices, and real human storytelling instead of chasing algorithms or trends. We get into AI, what it is good for, where it completely falls apart, and why no tool will ever replace lived experience, grit, and process.

This conversation is for creators, founders, editors, and marketers who want to build something real, something sustainable, and something that actually helps people, not just content that disappears after the next update.