In this Full Battery Media Podcast episode, I sit down with digital marketing leader Saralynn Finn to talk about what content strategy looks like now that marketing is less about big-budget campaigns and more about trust, clarity, and real human connection.

We dig into why authenticity consistently beats polish, especially as AI content gets easier to create and audiences get better at spotting what feels fake. Saralynn shares a simple filter I love, if your content does not reduce confusion and help someone feel capable of taking a next step, it probably should not exist, and we connect that idea to social impact marketing, brand storytelling, and everyday creator growth. We talk about how to test ideas fast, how to learn from campaigns that do not pop immediately, and why operations and audience needs matter more than internal timelines when you are stuck at zero growth. We also get into practical formats like carousel posts, the bite snack meal framework, and how to design content that builds depth and loyalty without sacrificing reach.

If you are a creator, founder, or marketer trying to grow on LinkedIn, Instagram, or YouTube, this conversation is a straight-up guide to building an authentic brand, creating shareable content, and making marketing that feels real, earns trust, and moves people to action.