『Frustrated By Your Marketing?』のカバーアート

Frustrated By Your Marketing?

Frustrated By Your Marketing?

著者： Jim DeMicco
無料で聴く

このコンテンツについて

 Frustrated by your marketing? You’re not alone. These days, marketing feels like a moving target. One day, it’s a new AI model. The next, it’s a new platform, tool, or trend you’re somehow already behind on. (And don’t even get me started on social media.) But here’s the thing: Frustration isn’t failure. It’s fuel. It means you’re curious. You’re paying attention. You want better for your work, your team, and yourself. While your coworkers coast, you’re asking the hard questions. You’re thinking deeper. And that’s what moves you forward. This podcast is here for that kind of marketer: The thoughtful kind. The frustrated kind. The kind who isn’t going to settle or chase trends. Hosted by agency founder and twenty-plus-year marketing veteran Jim DeMicco, ‘Frustrated By Your Marketing?’ delivers short-form think pieces on the wild, confusing, and often brilliant world of marketing and AI. Each week, Jim breaks down a headline, trend, or real-world case study, and explores what it really means for marketers. No hacks. No fluff. No hour-long rambles. Just smart, story-driven episodes with clear takeaways and a little bit of humor - because if you don’t laugh, you’ll cry (and then refresh your LinkedIn profile).Copyright 2025 Jim DeMicco マーケティング マーケティング・セールス 経済学
エピソード
  • Was GPT-5’s Launch a Marketing Fail?

    Was GPT-5’s Launch a Marketing Fail?
    2025/08/08

    OpenAI’s long-awaited GPT-5 has finally arrived, but the launch didn’t exactly go according to plan. From awkward pauses and a botched chart to a hype-heavy email that landed before the product was even live, this rollout was part tech milestone, part marketing cautionary tale.

    In this episode, I break down what worked, what fell flat, and the key lessons any marketer can take from one of the biggest AI announcements of the year (maybe ever). This isn’t just about AI. It’s about audience targeting, managing expectations, and why even billion-dollar companies miss the fundamentals.

    In this episode, I cover:

    • Why OpenAI’s event style may have been perfect for coders, but alienating for casual users
    • How one bad bar chart became a viral “chart crime”
    • The confusion between GPT-5 and ChatGPT, and how clearer messaging could help
    • Why timing matters (and how a poorly-timed email left users underwhelmed)
    • What Apple’s launch style gets right, and why copying it doesn’t always work
    • The big marketing takeaway from GPT-5’s debut

    If you’re a marketer, creator, or just AI-curious, this breakdown will help you spot the difference between a product evolution and a revolution, and how to market each one effectively.

    Do you have a question or just need to vent about your marketing frustrations? Send it to fbymarketing@skyeline.com, and I might just answer it in a future episode.

    FRUSTRATED BY YOUR MARKETING? is hosted by Jim DeMicco and presented by SkyeLine Studio.

    LET’S CONNECT: LinkedIn | Website | YouTube | Facebook | Instagram | TikTok | Twitter/X
    続きを読む 一部表示
    16 分
  • Astronomer, AE & Dunkin’ Tried to Be Clever: Did It Work?

    Astronomer, AE & Dunkin’ Tried to Be Clever: Did It Work?
    2025/08/01

    Gwyneth Paltrow, Sydney Sweeney, and Gavin Casalegno all starred in viral ads this week - but not everyone was laughing. From Ryan Reynolds' agency pulling off a cheeky Coldplay callback to two surprising genetics-themed campaigns from American Eagle and Dunkin’, this week has been a masterclass in marketing missteps… or maybe marketing genius?

    In this episode, I break down three campaigns that tried to ride the cultural wave and ask the question every marketer should be asking: When does clever cross the line?

    This isn’t just about ads - it’s about backlash, brand identity, and how quickly public sentiment can shift.

    In this episode, I cover:

    • Why Astronomer’s celebrity response ad worked (and where it may backfire)
    • How American Eagle and Dunkin’ waded into controversy with a single word
    • What Bud Light’s lingering sales drop teaches us about brand backlash
    • Why some brands shouldn’t respond, even if they can
    • Whether controversy is becoming the go-to strategy for standing out in 2025

    Links:

    • Gwyneth Paltrow 'Thank you for your interest in Astronomer' Ad
    • 'Sydney Sweeney Has Great Jeans' American Eagle Ad
    • Dunkin’ 'King of Summer' Ad

    Do you have a question or just need to vent about your marketing frustrations? Send it to fbymarketing@skyeline.com, and I might just answer it in a future episode.

    FRUSTRATED BY YOUR MARKETING? is hosted by Jim DeMicco and presented by SkyeLine Studio.

    LET’S CONNECT: LinkedIn | Website | YouTube | Facebook | Instagram | TikTok | Twitter/X
    続きを読む 一部表示
    12 分
  • What Marketers Can Learn From The Coldplay Kiss Cam Scandal

    What Marketers Can Learn From The Coldplay Kiss Cam Scandal
    2025/07/25

    A 15-second kiss cam clip at a Coldplay concert just torched the career of Astronomer CEO Andy Byron and his Chief People Officer, Kristin Cabot. The meme took over the internet and turned into one of the most valuable earned media moments of the year.

    In this episode, I unpack how this cringeworthy viral moment turned into a global brand crisis and why every marketer should pay attention. It’s not just a scandal - it’s a blueprint for how emotion, timing, and body language can overpower even the most polished campaigns.

    This isn’t just about memes and meltdowns. It’s about understanding modern storytelling, public perception, and why every brand is one awkward video away from global attention.

    In this episode, I cover:

    • The psychology behind why the Coldplay Kiss Cam clip blew up
    • What this means for privacy, ethics, and marketing in 2025
    • Why timing beats originality when riding a viral wave
    • How brands like the Savannah Bananas and Hartford Yard Goats responded
    • The marketing upside of a billion-dollar scandal (yes, there is one)

    Do you have a question or just need to vent about your marketing frustrations? Send it to fbymarketing@skyeline.com, and I might just answer it in a future episode.

    FRUSTRATED BY YOUR MARKETING? is hosted by Jim DeMicco and presented by SkyeLine Studio.

    LET’S CONNECT: LinkedIn | Website | YouTube | Facebook | Instagram | TikTok | Twitter/X
    続きを読む 一部表示
    6 分
まだレビューはありません