From the Green Room to the Putting Green
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From the Green Room to the Putting Green
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This week, In the Lobby welcomes Pat Royal, President and Founder of PVR Communications, a veteran media strategist best known in Washington for his unmatched TV booking instincts. Pat built a reputation connecting top voices to the biggest platforms — and now he’s taken that same expertise to the world of sports.
Fresh off his work with NBC Sports and a behind-the-scenes experience at the Ryder Cup, Pat shares how he’s parlayed his booking savvy into a growing business that bridges media, messaging, and the power of storytelling.
In this conversation, we explore:
* How decades of experience in political media translate seamlessly to sports and entertainment
* What it takes to build trust with high-profile clients and producers
* And why authenticity and relationships remain the real currency in communications
It’s a masterclass in adaptability — and a reminder that great communicators can find success in any arena.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thefridayreporter.substack.com