From Zines to Global Brands: Lou Maxam on Creativity, Technology & Storytelling
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From Zines to Global Brands: Lou Maxam on Creativity, Technology & Storytelling
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Lou is the kind of leader who collaborates from the very start. He’s a “yes and” creative—always open to building ideas together. While Lou and I have only been working together for the past year, our creative dynamic feels like that of long-time colleagues. We often hold walk-and-talk or drive-and-talk ideation sessions, tackling our clients’ brand challenges before the brief even lands.
What sets Lou apart is his genuine curiosity about the PEOPLE he works with, the WORK itself, and the leaders he serves. He’s deeply interested in their visions for themselves, their brands, and the companies they steward. Lou takes kernels of insight from strategists (lucky me!), past experiences, architecture, and countless other sources, weaving them into creative solutions that evoke emotion while solving real business problems.
Lou is a creative train conductor—everyone’s invited aboard! He knows when the train is leaving, where it’s headed, and the best seat for the most scenic view. More than that, he rolls up his sleeves to lay the tracks ahead, ensuring a smooth and inspiring journey.” Global brand strategist"
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