From Zero to 3 Billion Views: The Social-First Content Strategy Behind Courier Newsroom with RC Di Mezzo
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From Zero to 3 Billion Views: The Social-First Content Strategy Behind Courier Newsroom with RC Di Mezzo
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"Every newsroom, whether they acknowledge it or not, is values-driven. The choice to cover something or not cover something, the choice to use a word in a headline or not, is a statement on your values and your mission. We are just more transparent about it."
RC Di Mezzo is a Democratic digital strategist with a decade of experience building online brands that connect directly with voters.
As Vice President of Brand & Social at Courier, he led the 2023 launch of @Couriernewsroom—a social-first, values-driven progressive newsroom that became the fastest-growing news brand in the US, reaching over 100 million weekly views and generating more than 3 billion social views throughout the 2024 cycle.
Courier’s rapid growth—from 1.8 to over 5 million subscribers in a year—has positioned it as a benchmark for both legacy and emerging digital news outlets.
This episode is especially timely: a recent Reuters/Oxford report reveals that 54% of Americans now get their news from social media, surpassing TV’s 50% for the first time.
While the right has spent years building creator-driven narrative ecosystems, the left has lagged—Courier Newsroom has emerged as our leading response, creating shareable, social-first content built for group chats and feeds.
🎧 What we covered:
- How Courier built a digital-first content machine for today’s social audience
- Why editorial and digital teams must work in lockstep—no silos
- Why context outperforms clickbait
- Creating content in the app without fancy 3rd-party editing tools
- Balancing national messaging with state-level storytelling
- Lessons from successful campaigns—from Gavin Newsom to Kamala Harris
- Why campaigns should invest in digital early
- Which social platform is Courier’s fastest-growing (hint: it's not TikTok!)
Plus: RC’s tips for campaigns and creators building momentum from day one.
If you want to unlock the digital tactics that drove billions of views, this is your behind-the-scenes guide. 🎙️
Find links, full video of our conversation and more at HelloMergeTag.com.