From Wall Street to Dog Bowls: How Kevin Bauer Is Building a Brand
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From Wall Street to Dog Bowls: How Kevin Bauer Is Building a Brand
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The video version of this podcast can be viewed here
Takeaways
Staying informed is crucial in retail.
Kevin transitioned from investment banking to entrepreneurship.
Pet ownership surged during COVID, creating market opportunities.
Building a brand from scratch involves emotional investment.
Education is key in promoting new pet nutrition products.
Innovating in pet nutrition can fill gaps in the market.
Digital marketing is challenging for new pet brands.
AI can enhance marketing and content development.
Exploring alternative sales channels is essential for growth.
Networking and building a team is vital for entrepreneurs.
Chapters
00:00 Kevin's Journey: From Investment Banking to Entrepreneurship
03:23 The Rise of Pet Ownership and Market Opportunities
05:43 Building a Brand from Scratch: The Emotional Journey
08:45 Innovating Pet Nutrition: The Case for Bone Broth
13:44 Navigating the Digital Marketing Landscape
18:39 Exploring Alternative Platforms for Growth
22:15 Leveraging AI in Business Operations
26:53 Future Growth: Omnichannel Strategies and New Product Development
35:30 Advice for Aspiring Entrepreneurs