Ever wonder what happens when lake life becomes your legacy? Kevin and Jamie sit down with longtime friend and wakeboard coach Brian Sasser to talk about the early days of wakeboarding in Texas, what it took to launch one of the state’s first wakeboard schools, and how a passion for the water turned into a thriving dealership.

What You’ll Learn

• How Brian’s wakeboarding obsession led to entrepreneurship
• What it really took to run a seasonal school in the 90s
• Why strong relationships still matter more than ever in business

Meet Brian Sasser Brian Sasser is the owner of Texoma Boathouse and a former wakeboard coach who taught thousands of students and helped grow the sport in North Texas. His story blends grit, gratitude, and a whole lot of time on the water.

“I never thought this would turn into a business, but I just kept showing up and saying yes.”

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Episode Chapters

00:00 Welcome and how Kevin met Brian 02:55 Wakeboarding takes off in Texas 06:38 Starting to coach and teach 12:44 Launching the wakeboard school 21:10 Stories from the early 2000s 29:47 Selling the school and pivoting 33:05 Running a dealership and building community 43:12 Life now, family, and retirement

Keywords wakeboarding texas, mastercraft dealership, boat sales journey, entrepreneur lake life, texoma boathouse