From Visa Uncertainty to Vegan Vision , Luiza Villela’s Obsession with Purpose
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From Visa Uncertainty to Vegan Vision , Luiza Villela’s Obsession with Purpose
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What happens when you stop waiting for the perfect moment and start building with what you’ve got?
In this episode, Sai Menon sits down with Luiza Villela, a Brazilian-born food scientist and the founder of Onklassic, a company on a mission to reimagine the center of the plate—one mushroom at a time.
From making vegan ice cream in a scrappy startup kitchen to navigating immigration hurdles with $500 in her account, Luiza shares how she carved her own path in the food industry with relentless purpose, clarity, and obsession. Every decision—from her major at Berkeley to walking away from a role at Beyond Meat—was rooted in values, not vanity.
This is a raw and honest conversation about purpose, grit, and building something that truly matters. If you’ve ever questioned whether you’re ready, this is your reminder: conviction > credentials.