In this episode of Pinch & Dive, Owi and Ula unpack the slow death of passive entertainment and the explosive rise of interactive, immersive experiences. From gamified Snapchat filters and Roblox concerts to immersive anime and AI-driven storytelling, we explore how the line between viewer and participant is rapidly disappearing.

We discuss major brand activations like LEGO x Formula 1 and ELF Beauty in Roblox, immersive training tools, and how companies can build stronger emotional connections with audiences through play, not just viewing. This is your guide to understanding why the future of entertainment is gamified, social, and fully interactive.

Thanks for tuning into Pinch & Dive—a podcast where industry experts explore the evolving worlds of immersive media, experiential marketing, and interactive tech.

Hosted by two seasoned experts from the global creative industry:

🔧 Mateusz “Owi” Owsiany – CEO and Executive Creative Director of MPMTeam, a Global Award-Winning Creative Agency. With over a decade of experience, Owi helps brands craft unforgettable experiences that merge storytelling, strategy, and cutting-edge tech across the U.S. and Europe.

🌐 Ula Nairne – Immersive producer and strategist delivering bold, tech-driven experiences for top-tier global brands across Asia, Europe, and the U.S. Her work turns emerging technologies into real-world impact for some of the world’s most influential companies.

Each episode offers fresh insights, deep dives, and real talk with the people building what’s next — minus the hype, plus the vision.

Pinch in. Dive deep. And join us at the edge of what’s possible.

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