Keith Alper is an entrepreneur, bestselling author, and powerhouse in experiential marketing and event production. In this episode of BEATS WORKING, he shares stories from 40 years of leading global events for iconic brands, the secret sauce for connecting head and heart at events, leadership lessons from accidental entrepreneurship, and why crafting unforgettable moments hinges on the smallest details (and the best snacks). You'll be inspired by Keith’s passion for people, culture, and elevating every in-person experience from like to love.

Timestamps:

[00:00] - Reemergence of live events & craving human connection

[02:29] - Keith Alper’s intro, background, and accidental entrepreneurial journey

[07:09] - Hustle, resilience, and the real secret of leadership

[10:53] - Creating connection at scale: The “head and heart” formula

[16:23] - The power of details, honest feedback, & restroom reconnaissance

[21:31] - Energizing teams, culture, and Keith’s unique hiring process

[26:46] - "From Like to Love": How brands turn engagement into loyalty

[39:41] - Preparing for high-stakes events (snacks, shoes, and surprise backups)

[48:55] - Keith’s future outlook: AI, seamless experiences, and lowering friction

[54:23] - Wrap-up, gratitude, and a teaser for “weird stories” future episodes

Resources & Links:

-Keith Alper: Website and LinkedIn

-Book: "From Like to Love"

-Nitrous Effect

-Alysse & Libby: Bios & LinkedIn

Connect with Us:

-Website: www.beatsworkingpodcast.com

-LinkedIn: @BEATS WORKING Show

-Instagram: @beatsworkingshow

-Facebook: @Beats Working Show

-YouTube: @BEATSWORKINGPODCAST

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If you have a show idea, feedback, or just want to connect, email producer Tamar Routly at tamar@workp2p.com.

BEATS WORKING is a platform on a mission to redeem work—the word, the place, and the way. We believe that work is the most honorable act in the universe, and through inspiring stories and practical insights, we want to transform the way people think about work and help them discover greater fulfillment in their lives. We invite you to join us as we build community through sharing and actively demonstrating what we learn.