In this on-location conversation recorded during RSAC 2025, attorney and investor Yair Geva shares a unique perspective shaped by years of legal counsel and deal-making across Israel, Europe, and the U.S. Now a Partner at Herzog, Fox & Neeman, Geva offers insight into how cybersecurity, AI, and M&A are intersecting in today’s tech ecosystem.

Geva’s role spans much more than legal guidance—he operates as a connector across markets, helping early-stage founders and institutional investors navigate cultural, legal, and strategic gaps. With over 50 personal investments under his belt and recent institutional activity focused heavily on cybersecurity, his perspective reflects not just what’s happening in legal due diligence, but where the real momentum lies.

AI Acceleration and M&A Hesitation

According to Geva, the accelerating capabilities of AI have created a strange paradox: in some sectors, VCs are hesitant to invest because the pace of change undermines long-term confidence. Yet in cybersecurity, AI has become a catalyst, not a caution. Cyber-AI combinations are among the few domains where deals are still moving quickly. He points to recent acquisitions—such as Palo Alto Networks’ move on Protect AI—as a signal that strategic consolidation is alive and well, even if overall deal volume is lighter than anticipated.

Cyber Due Diligence Is Now Table Stakes

No matter the industry, Geva confirms that cybersecurity evaluations are now a standard part of M&A. Whether acquiring a fashion brand or a software firm, buyers expect to see a clear security posture, a plan for risk management, and disclosure of any prior breaches. Experience managing incidents, he notes, can even serve as a confidence-builder rather than a liability—if handled professionally.

From Global Hubs to Human Connections

While San Francisco remains influential, Geva sees growing activity in New York, London, and Tel Aviv. But the real differentiator? Relationships. Knowing the players, understanding the culture, and reducing friction in cross-border deals all play into how transactions are shaped—and how they succeed.

Listen to the full conversation to hear what’s shaping the deals behind tomorrow’s cybersecurity innovations.

Note: This story contains promotional content. Learn more.

Guest:

Yair Geva, Partner, Head Tech Division at Herzog, Fox & Neeman | https://www.linkedin.com/in/yairgeva/

Resources

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Keywords:

sean martin, marco ciappelli, yair geva, cybersecurity, investment, ai, m&a, venture, resilience, innovation, brand story, brand marketing, marketing podcast, brand story podcast

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