In this enlightening episode of the "From Stuck to Scaled" podcast, host Julio Gonzalez sits down with Senen Garcia, an accomplished entrepreneur and seasoned attorney, to unravel the legal myths and misconceptions about starting a business. With over 17 years of experience managing corporate, tax, estate planning, and probate needs, Mr. Garcia shares his invaluable insights on the legal landscape of business establishment and operations.

Join us as we delve into critical questions surrounding the legalities of setting up a business, employment laws, and best practices for conducting business effectively. Learn about the importance of getting things in writing, the necessity of understanding legal documents, and the essential rules that every entrepreneur should know. If you think navigating the legalities of your business is daunting, Senen also emphasizes the value of hiring an attorney to guide you through the process.

Don't miss this opportunity to empower yourself with knowledge that can elevate your business and steer you clear of common legal pitfalls!

Connect with Senen Garcia:

- Website: www.sgarcialaw.com

- LinkedIn: https://www.linkedin.com/in/sglawgroup/

Follow host Julio Gonzalez on:

- LinkedIn: https://www.linkedin.com/company/opticution

- Facebook/Instagram/YouTube: @opticution

- Webpage: www.opticution.com

Email Julio at julio@opticution.com with any comments, questions, or suggestions!

When growth depends on partners, structure beats hope.
Lauren Zaslansky Conner—Founder of ZAZ Business Solutions and former leader at Disney, MGA/Little Tikes, and multiple startups—explains how to integrate agencies, vendors, and reps so they operate like in-house teams. We unpack the essentials: appointing a single internal owner, setting shared goals and 3–5 meaningful metrics, building a biweekly standup cadence, and clarifying decision rights to prevent scope creep.
Lauren also breaks down red flags—vanity metrics, fuzzy accountability, defensive reporting—and offers one move you can make today to improve results.
Whether you’re juggling a marketing agency, sales reps, or bookkeeping support, you’ll leave with a practical framework to get more value with less friction.
Connect with Lauren:
LinkedIn: linkedin.com/in/laurenzaslanskyconner
Facebook: facebook.com/laurenzconner
Website: ZAZBusinessSolutions.com
Link to Lauren's Hidden Profit Power Hour offer: https://www.zazbusinesssolutions.com/profitpower
Featured Media: YouTube & Podcast appearances (see links in resources)
Follow host Julio Gonzalez on:
- LinkedIn at https://www.linkedin.com/company/opticution/
- Facebook/Instagram/YouTube at @opticution
- Webpage www.opticution.com.
Email Julio at ⁠⁠julio@opticution.com with any comments, questions or suggestions!

Scaling stalls when leaders cling to the habits that once made them indispensable.
In this episode, CJ Stasik—founder of SheHandlesIt and former CEO—explains why over-functioning is the real constraint on growth and how to transition from execution to direction. We dig into early warning signs of burnout in small and midsized teams, practical ways to shift decision rights, and the operating rhythms that support sustainable scale. CJ’s framework centers on five moves: Audit the Load, Release & Reassign, Make One Bold Move, Redefine Productivity, and Build in Recovery.
Whether you’re hiring your first operator or re-architecting your leadership role, you’ll leave with a clear next step to get out of the weeds—and back into the visionary seat.
Connect with CJ:
Website: shehandlesit.com
LinkedIn: linkedin.com/in/cjstasik
Instagram: @cjstasik_shi
Facebook: /cjstasik
TikTok: @shehandlesitpa
Follow host Julio Gonzalez on:
- LinkedIn at https://www.linkedin.com/company/opticution/
- Facebook/Instagram/YouTube at @opticution
- Webpage www.opticution.com.
Email Julio at ⁠⁠julio@opticution.com with any comments, questions or suggestions!

For wealthy families and growing businesses with assets on both sides of the U.S. and Canadian border, managing wealth is a complex challenge filled with potential tax and liquidity pitfalls.
In this episode of From Stuck to Scaled, host Julio Gonzalez sits down with Wayne Baxter, Senior Executive Manager at One Capital Management, LLC. Wayne, who hosts the 3 Questions podcast, shares his strategy for simplifying and optimizing cross-border wealth management.
We dive into:
- Wayne's journey across the border.
- How he built his business within a business.
- The tax and risk management complexities of dual-country assets.
- The critical questions families should be asking their advisors today.
If you're navigating international wealth complexities, this episode provides the clarity and strategy you need to ensure your assets are protected, integrated, and aligned with your long-term goals.
Connect with Wayne:
LinkedIn: https://www.linkedin.com/in/wayne-baxter-81041229/
Website/Podcast: https://www.onecapital.com/3questions.php
Follow host Julio Gonzalez on:
- LinkedIn at https://www.linkedin.com/company/opticution/
- Facebook/Instagram/YouTube at @opticution
- Webpage www.opticution.com.
Email Julio at ⁠⁠julio@opticution.com with any comments, questions or suggestions!

Are you confusing responsibility with accountability? Most leaders are, and it’s costing them high-performing teams and consistent results.
In this episode of From Stuck to Scaled, we’re joined by Dave Rosenberg, a combat-proven Naval Officer turned business strategist and the architect of the Radical Accountability™ Leadership Doctrine.
Dave breaks down the critical difference between responsibility (action in real-time) and accountability (owning the outcome). He shares how this doctrine—rooted in military precision and business pragmatism—eliminates blame-shifting, fosters true ownership, and creates resilient teams that consistently achieve measurable results (like doubling revenue and eliminating attrition).
Learn why leaders must own all failures, how to delegate authority effectively, and the three key tactical steps you can implement today to transform your managers into culture-driving leaders.
Dave is the author of Locked On Leadership and co-host of the Disarming Persuasion podcast.
Connect with Dave: LinkedIn: https://www.linkedin.com/in/daverosenbergspeaks/
Instagram: @lockedonleaders
YouTube: https://www.google.com/search?q=https://www.youtube.com/%40lockedonleadership
Follow host Julio Gonzalez on:
- LinkedIn at https://www.linkedin.com/company/opticution/
- Facebook/Instagram/YouTube at @opticution
- Webpage www.opticution.com.
Email Julio at ⁠⁠julio@opticution.com with any comments, questions or suggestions!

The biggest challenge in a growing business? HR can’t be a one-person show.
In this episode of From Stuck to Scaled, host Julio Gonzalez sits down with Monica Martinez of PuzzleHR, a leader with over 25 years of experience in operations and HR for Fortune 1000 companies.
Monica reveals why the modern scope of HR—from recruiting to benefits to culture—is too large for a single generalist to handle effectively.
We discuss:
- The core roles and responsibilities of modern HR
- How to identify where your HR team is being spread too thin
- Strategies for resource optimization for SMBs
- Why aligning an HR team member's passion with their role is essential for retention
If you've ever felt that your HR systems are holding you back, this episode provides the clarity you need to scale your people strategy.
Connect with Monica Martinez:
LinkedIn: https://www.linkedin.com/in/monicamartinez1/
Follow host Julio Gonzalez on:
- LinkedIn: https://www.linkedin.com/company/opticution/
- Facebook/Instagram/YouTube: @opticution
- Webpage: www.opticution.com.
Email Julio at ⁠⁠julio@opticution.com with any comments, questions or suggestions!

Everyone's talking about AI, but our guest, Aaron Shechet, is here to explain why it demands a total business model transformation for professionals.
Aaron, a former lawyer and expert witness who now builds custom AI agents, argues that the billable hour is obsolete and intellectual property is losing relevance.
In this eye-opening episode, we dive into the strategic shifts professionals—from lawyers to consultants—must make to survive and thrive. Learn how AI is affecting copyrights, the need to move away from time-based pricing, and the five-step plan to redesign your practice toward enduring needs like trust, strategy, and nuance.
If you're ready to scale your value in an automated world, this conversation is your blueprint.
Connect with Aaron on LinkedIn: https://www.linkedin.com/in/ashechet/
Follow host Julio Gonzalez on:
- LinkedIn at https://www.linkedin.com/company/opticution/
- Facebook/Instagram/YouTube at @opticution
- Webpage www.opticution.com.
Email Julio at ⁠⁠julio@opticution.com with any comments, questions or suggestions!

In this episode of From Stuck to Scaled, host Julio Gonzalez sits down with Jessica Portalatin, founder of Portalatin Business Law Firm and a Super Lawyers Rising Star.

Jessica shares her journey of transforming from a successful attorney into a strategic business owner who sells legal services.

We dive deep into the crucial mindset shift required to make this leap, the importance of knowing your Key Performance Indicators (KPIs) and metrics, and why comprehensive business planning is non-negotiable for professional service firms looking to scale.

Whether you're an attorney, accountant, or consultant, learn how to move beyond the billable hour, protect your brand, and set your business up for sustainable, long-term success.

Connect with Jessica Portalatin:

- LinkedIn: https://www.linkedin.com/in/jessicaportalatin/

- Facebook/YouTube: @portalatinlawfirm

- Instagram - @portalatinbiz

- Webpage: www.contractlawmiami.comFollow host

Julio Gonzalez on:

- LinkedIn: https://www.linkedin.com/company/opticution/

- Facebook/Instagram/YouTube: @opticution

- Webpage: www.opticution.com

Email Julio at ⁠⁠julio@opticution.com with any comments, questions or suggestions!