In this episode of the From Stuck to Scaled podcast, host Julio Gonzalez chats with Jenna Nelson, the founder of HerAIgency, a consultancy dedicated to helping business owners simplify their systems and scale their operations through human-centered AI. With her deep expertise in AI implementation and next-generation visibility strategies, Jenna empowers brands to navigate search and answer engines effectively.
Tune in as Jenna shares actionable insights on how small business owners can leverage AI to save time, reduce mental load, and streamline daily operations. She breaks down approachable use cases that are doable for any entrepreneur, along with practical tips you can implement right away.
Key Takeaways:
1. Automate one repetitive task this week with simple AI tools.
2. Create a five-sentence brand voice guide to maintain your brand’s personality across content.
3. Build a daily or weekly content helper to draft your recurring posts effortlessly.
4. Use AI to organize your thoughts and map out steps before executing big ideas.
5. Set up a simple automation in your CRM or email platform to create consistency.
Don't miss this opportunity to learn how to embrace AI without the hype and with real, actionable strategies!
Connect with Jenna Nelson:
- Website: https://heragency.com
Follow Host Julio Gonzalez on:
- LinkedIn: https://www.linkedin.com/company/opticution/
- Facebook/Instagram/YouTube: @opticution
- Webpage: www.opticution.com
Email Julio at julio@opticution.com with any comments, questions, or suggestions!

Join host Julio Gonzalez in this insightful episode of the *From Stuck to Scaled* podcast as he welcomes Matthew Stafford, a seasoned entrepreneur and Managing Partner of Build Grow Scale. With over three decades of experience across various industries, Matthew has successfully guided countless e-commerce brands to scale beyond the million-dollar mark, including many that have surpassed $10 million in revenue.
In this episode, Julio and Matthew dive into the vital topic of how e-commerce brands can transition from guesswork to data-driven decision-making. Matthew shares practical strategies on leveraging AI insights, customer behavior data, and optimization techniques to uncover hidden revenue opportunities within existing traffic. Listeners will discover how to identify what’s working, rectify what’s not, and sustainably scale their operations without increased ad spend.
Key Takeaways:
- The importance of fixing your site before scaling.
- Key metrics to track for optimal conversion rates.
- Utilizing customer feedback to inform data-driven decisions.
Don't miss this opportunity to gain actionable insights from one of the foremost experts in e-commerce optimization!
Connect with Matthew Stafford:
- Website: www.buildgrowscale.com

- LinkedIn: www.linkedin.com/in/matthewstafford/

- Facebook: https://www.facebook.com/buildgrowscale
Follow host Julio Gonzalez on:
- LinkedIn: www.linkedin.com/company/opticution/
- Facebook/Instagram/YouTube: @opticution
- Website: www.opticution.com

Have comments, questions, or suggestions? Email Julio at julio@opticution.com!

In this episode of the "From Stuck to Scaled" podcast, host Julio Gonzalez welcomes Brooke Lively, a seasoned expert in helping law firm leaders achieve clarity, traction, and profitable growth. With over 20 years in the legal industry and founders of two law-firm-focused companies, Brooke combines financial acumen and strategic insight to demystify scaling law practices. Join us as we dive into how Brooke's innovative approach through the Entrepreneurial Operating System® (EOS) empowers attorneys to streamline their firms and reduce stress. Learn to view your practice as a business, identify time wasters, systematize tasks, and shift from the "owner as bottleneck" mentality to a more efficient operational model.Key takeaways include:- Practical tips from Brooke's forthcoming book, Scaling Law- Strategies for implementing effective meeting routines - The importance of aligning firm priorities for sustainable growthConnect with Brooke Lively:LinkedIn: https://www.linkedin.com/company/scalinglawFacebook: https://www.facebook.com/scalinglawInstagram: scaling_law Follow host Julio Gonzalez on: - LinkedIn: https://www.linkedin.com/company/opticution/- Facebook/Instagram/YouTube: @opticution - Website: http://www.opticution.comEmail Julio at julio@opticution.com with any comments, questions, or suggestions! Tune in and discover how to make sustainable growth a reality for your law practice!