From Search to Sold: How AI is Rewriting the Rules of New Home Sales-152
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From Search to Sold: How AI is Rewriting the Rules of New Home Sales-152
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In this powerful talk previewing her IBS 2026 presentation, Anya Chrisanthon dives into the radical evolution of search—from traditional SEO to conversational AI and autonomous agents like Operator.
Learn how AI is reshaping the way consumers discover, research, and buy new homes—and what that means for builders, marketers, and sales leaders.
✅ Why bots may soon know your buyers better than they know themselves
✅ How to future-proof your website for both machines and humans
✅ The new role of emotional intelligence in a bot-first world
✅ The rising value of interactive content and structured data
✅ What leaders must do today to win the talent, trust, and tech race of tomorrow
Whether you're in marketing, sales, or leadership, this is your wake-up call: the AI-powered buyer journey is already here.