『From Resignation to Reinvention: How to Design Life and Business on Your Terms | #120: Emily Dunlop』のカバーアート

From Resignation to Reinvention: How to Design Life and Business on Your Terms | #120: Emily Dunlop

From Resignation to Reinvention: How to Design Life and Business on Your Terms | #120: Emily Dunlop

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 Emily Dunlop is a brand strategist and the creator of The Authority Academy and The Good Marketing Club. After more than a decade in corporate marketing, she chose to start over, moving to Italy and building a business that reflects her values. Today she helps founders, coaches and creators package their expertise, position themselves with clarity and grow personal brands that consistently sell.In this episode, Emily shares her journey of leaving corporate life, rebuilding from scratch and creating offers that convert. She explains why your story matters more than chasing metrics, how to test ideas before scaling and what it really takes to turn trust into revenue. A conversation full of practical lessons, honest encouragement and the reminder that it is never too late to create the business and life you want.Connect with Emily:https://www.linkedin.com/in/emily-jane-dunlop/https://www.instagram.com/emily_dunlop/https://www.thisisemilydunlop.com/Timestamps:00:00 - Cold open: why leaving isn’t for everyone01:00 - Intro and welcome01:22 - Who is Emily: Good Marketing Club & Authority Academy02:05 - 12 years in marketing and lessons from big brands03:58 - The Tuscany turning point that changed everything04:49 - Mirror moment: great life but misaligned career05:42 - Why the five-year plan didn’t make sense anymore06:35 - Launching Good Marketing Club and building community07:28 - Values over vanity and creating authentic content15:39 - Proof beats claims and why niche advice is overrated16:21 - Do you really need to niche?17:44 - Clarity questions that actually matter19:56 - Why your story is always interesting20:33 - Standing out in a crowded market without shouting21:30 - Why vulnerability creates trust22:25 - Forget viral, focus on building relationships23:08 - Taking off the corporate mask online24:43 - How social media became a new chapter25:19 - Content rhythms that feel sustainable26:06 - Showing the messy middle of business28:23 - Why now was the right time for Authority Academy30:14 - Shifting from one-to-one to one-to-many offers31:32 - What Authority Academy helps people achieve32:15 - Mindset, offers and ecosystem explained33:09 - Positioning and messaging that resonates34:01 - Pricing, proof and what clients look for34:58 - Who Emily works with today35:49 - Careers are not linear36:59 - Futureproofing your skills and brand38:01 - Why pivots still work when consistent43:40 - The spotlight effect and overcoming fear44:21 - Quickfire: Italy, food and life abroad47:18 - Where to find Emily online48:24 - Final advice: back yourself and begin49:22 - Outro Connect with Tommen:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠FenPost: https://fenpost.com/?via=tomasNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Sync: https://www.wearesync.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Midland Flowers: https://midlandsflowerwallco.co.uk/RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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