The following guest sits down with host Justin White:

• Roy Meshel – Founder, Local Mortgage


Deepening Connections in the Community by Sharing Your Borrowers’ Best Stories

Roy Meshel isn’t just in the mortgage business – he’s also in the memory-making business. For Roy, a mortgage is more than a commodity – it’s a gateway to the best moments in people’s lives. How can mortgage brokers leverage these moments to help their business? Listen to episode #101 of Good. Better. Broker. to find out why sharing your borrowers’ best stories deepens your connections in the community.

In this episode of the Good. Better. Broker. podcast, you’ll learn how to turn a mortgage into a memory for borrowers.


In this episode, we discuss ...

• 1:25 – why the word “local” has a ton of meaning for Roy
• 3:41 – why being invested in your community is a winning strategy
• 5:23 – Roy’s belief that community is about connection
• 6:23 – why Roy started asking clients about the best moments in their home
• 9:15 – the best moment Roy has heard from a client
• 11:13 – how Roy started capturing client moments for videos
• 12:25 – feedback on the videos Roy has captured
• 13:56 – how the videos help Roy’s staff appreciate what they do
• 16:53 – the impact of Roy’s approach to reviews and referrals


Resources mentioned in this episode:
Unreasonable Hospitality


Show Contributors:

Roy Meshel
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About the Host:

Justin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.

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