Perfect jobs are not something you find, but something you create for yourself. Rei talks with Angela Onuoha, a pioneering trichologist and content creator from Amsterdam, to unpack her unique journey into the creator economy. Angela shares how her cultural background and personal experiences with hair care led her to a path she never anticipated—becoming an influential voice in the trichology community. The conversation delves into the evolution of the creator economy and its substantial impact on culture and business today.

Angela is the most established and well-known trichologist and Cosmetic Chemist within the creator space. Her advocation for diversity has made her a true force for good within the beauty industry.

Angela isn’t just an influencer, she is an educator who is leading input into efficacious formulations and the importance of ingredients. She is working with the globe’s leading hair care brands, advising on product diversity and launching new innovations through her own channels. As a half Nigerian, half Dutch woman who has unfortunately experienced racism first-hand, Angela has been on a journey of self-acceptance, and is on a mission to empower and inspire others.

If you’re interested in exploring how brands create cultural influence, join Rei and global brand executive Ana Andjelic on their new podcast “Hitmakers: How Brands Influence Culture”. Every two weeks, the two co-hosts talk about brands that made a dent in culture - through their product, aesthetics, content, business model, or technology - and unpack how they did it.

Timestamps:

• 0:03 Exploring Trichology and the Creator Economy with Angela Onuoha
• 1:55 Cultural Influences and Career Challenges in Angela's Journey
• 5:14 From Retail Management to Creative Exploration and Teaching
• 11:21 From Hair Tutorials to Trichology: A Journey of Discovery
• 19:01 Angela Onuoha's Journey to Becoming a Full-Time Content Creator
• 28:53 Angela Onuoha's Journey From Law Student to Trichologist Creator
• 32:43 Creating Your Perfect Job and Embracing Career Evolution
• 34:09 Announcing the Hitmakers: How Brands Influence Culture Podcast

Episode References:

• Angela Onuoha | Instagram
• Hitmakers Podcast | YouTube
• Hitmakers Podcast | Apple Podcasts
• Hitmakers Podcast | Spotify
• Rei Inamoto | Instagram
• Rei Inamoto | X
• I&CO | Corporate Site

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