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Have you ever wondered what IT services and barbecue have in common? There’s more overlap than you might expect! In this episode of Outside Insights, I talked with Jake Ruddy, the President of PCS, a leading IT services company. He is also the creative force behind Rum and Cook, a rapidly growing YouTube channel dedicated to barbecue.

Jakes’s journey focuses on building, scaling, and leading businesses while enjoying slow-smoked ribs. He discusses what it takes to grow a business, emphasizing that leadership and customer service are essential. Additionally, he shares how he transformed his passion for barbecue into a profitable side hustle.

What You’ll Learn

• Mastery, Tech & BBQ — Discover the surprising similarities between running an IT company and perfecting the ideal brisket.
• Scaling & Leadership — Understand the challenges of business growth, effective delegation, and developing the next generation of leaders.
• Mindset & Money — Explore how affirmations, goal-setting, and financial literacy contribute to achieving success.
• Content & Community — Learn how Rum and Cook evolved from a passion project into a thriving brand.
• Customer Service Wins — Find out why exceptional service is key to any successful business.

Jake’s Must-Read Book List

• Leadership and Self-Deception — The Arbinger Institute
• The Richest Man in Babylon — George S. Clason
• The Culture Code — Daniel Coyle